Fashion Conversations’ Post

Transcript

I always speak as well two different ways. The first one is the people that have no clue they're greenwashing. They literally feel like they're being transparent and they're sharing information and then they get accused of greenwashing and like, Oh my God, what do you mean, like, and they get really shocked. And then there's the other side of brands which are very much aware that they've been washing, but they don't care because they're not selling their product and they're kind of using that Mad Men advertising way of sharing their product, which is all about how to make you want to buy this. But the good news is that there is new regulations. Play that kind of define that word greenwashing. So that way we were all on the kind of on the same path of understanding that term. You know, fashionista has been self regulating for such a long time now and now that the EU has decided to to kind of play a role where they're gonna try and guide the industry towards better practices is a good thing in my eyes. And also quite like the idea of using the word better practices rather than sustainability. Could I feel like sustainability is massive pressure. On the shoulders of the industry, he feel this needed sustainable Yemen particular definition of what it is, but better practices. I think that shows you like, how can I do better? How can I treat my workers better? How can I produce better clothes? How can I use better material? I think it's less pressure.