Fashion Strategy Weekly’s Post

What’s the real threat of TikTok Shop to fashion and luxury e-commerce and what does it mean for the future of fashion content? Our team at Fashion Strategy Weekly has spent the last week conducting a TikTok content experiment for ongoing research. We had some interesting findings about #socialshopping, #contenttypes for shoppable content, and the vital need for #contentstrategy across the #fashion and #luxury ecosystem. https://lnkd.in/etaY6NGg #tiktok #creatoreconomy #socialshopping #fashion #luxury #ecommerce #socialmediastrategy #contentmarketingstrategy #digitalstrategy

How do luxury brands curate exclusivity? https://lnkd.in/esJJJWfm #luxury #luxurystrategy #fashion #customerexperience #contentcuration #contentstrategy #socialmedia #fashionstrategy #contentmarketing #experiencestrategy #experiencedesign #retailstrategy #retailinnovation

Luxury has a content problem. https://lnkd.in/e65YqWcB #luxury #fashion #contentstrategy #contentgovernance #strategy #luxurystrategy #fashionstrategy

Selling #fragrance is all about #storytelling. In this Fashion Strategy Weekly piece, we explore how to create a content strategy for fragrance and why narrative marketing sells. https://lnkd.in/e5Z3_vQQ #fashion #fragrance #fashionmarketing #fragrancemarketing #beauty #luxury #luxurymarketing #beautymarketing #beautyindustry #narrativemarketing #brandstorytelling #story #contentstrategy #contentmarketing #marketingstrategy

Is Substack the new fashion TikTok? Fashion Strategy Weekly examines the art of content platform strategy and why every fashion and luxury brand needs one to create cultural moments and build real consumer connections. https://lnkd.in/eS9dqi34 #luxury #fashion #contentstrategy #socialmedia #socialmediastrategy #strategy #contentmarketing

From a marketing perspective, this ad is undeniably effective. With leveraging the power of these iconic figures and tapping into the relatable concept of affordable alternatives, Alexander Wang has created a viral sensation that has garnered significant attention and engagement. The ad aligns with the brand's edgy and unconventional image, reinforcing its position as a boundary-pushing fashion house. What are your thoughts? #AlexanderWang #ViralAd #CelebrityLookalikes

How do you create content for an ephemeral product? https://lnkd.in/eZXkBn4E #fashion #fragrance #fashionmarketing #fragrancemarketing #beauty #luxury #luxurymarketing #beautymarketing #beautyindustry #contentstrategy #contentmarketing #marketingstrategy

❗️Luxury has a content problem. In this piece, the Fashion Strategy Weekly team explores the current state of luxury content and how “unsexy” solutions like content governance can help. https://lnkd.in/e3D4i-QE #luxury #fashion #contentstrategy #contentgovernance #strategy #luxurystrategy #fashionstrategy

The Crocs marketing playbook is open, and here's the breakdown 👀 Crocs went from bankrupt to Balenciaga collabs thanks to their CEO Andrew Rees utilizing a 3-step strategy focusing on: 📣 Sharable content. 🤝 Collaboration. 🤗 Listening. And then was crowned the *most* popular fashion brand in 2024 👏 What will you do to make your content more iconic? Let’s chat about it! ↓ ↓ ↓ #thatsocialista #socialmediamarketer #socialmediatips

AI Revolutionizes Luxury Fashion Content The fashion world is undergoing a seismic shift. AI-powered ecosystems are redefining how luxury brands engage with their clientele. But how do we maintain that je ne sais quoi? Enter the Content Revolution Suite. It's not just another tool—it's a game-changer. Imagine crafting bespoke experiences that resonate with even the most discerning fashionistas. Produce premium content at scale without sacrificing that couture touch. Ready to elevate your brand's narrative? Let's talk about how we can amplify your unique voice in the digital age. https://lnkd.in/gu4FjpCg #inspify #LuxuryFashion #AIInnovation #ContentStrategy #BrandExcellence