fashionabc’s Post

What the hell happened to the Victoria’s Secret Fashion Show? Once the Super Bowl of lingerie, the Victoria’s Secret Fashion Show had everyone glued to their screens for sparkly bras, inexplicably large wings, and the unshakable confidence that most of us could never attain while trying to avoid a wardrobe malfunction. But fast forward to 2024, and VS is barely a whisper in the fashion world. So what went wrong? Let’s break it down, because this is the perfect case study in what happens when you alienate your core customer base. For years, VS lived by the mantra: “If it’s not broke, don’t fix it.” Well, it turns out it was broke, but they only realized it after the runway crumbled under the weight of outdated ideas. The company’s decision to not stick to its ultra-narrow beauty standard (hello, angels!) when the world was shifting toward inclusivity is basically Business 101 of “How to Lose Customers and Alienate People.” From 2018 to 2023, Victoria’s Secret’s financial performance tells the real horror story or alienating your core customers. In 2018, the company was still a lingerie titan, but cracks were showing as revenue dropped by 2%. 2019? The show was canceled, and VS saw a staggering 7% drop in sales, feeling the pressure to offer brands embracing diversity, comfort, and, well, reality. Then came the pandemic – bad for everyone, but particularly devastating for a brand built on glitzy, in-person spectacles. By 2020, the brand lost nearly $1 billion in sales, and the executives seemed to realise, “Wait, people want to feel sexy in their underwear”? 2021 and 2022 didn’t get much better. They tried rebranding, swapping out the “Angels” for a “collective” of women who don’t fit the mold of a Victoria’s Secret model, but by then, customers had moved on. Financials? A brutal 20% decline over those two years. By 2024, they’d returned with a “reimagined” fashion show, but let’s be real, it’s hard to reimagine anything when you’ve spent the last few years ignoring your core customers. Victoria’s Secret is a masterclass in how to not respond to a market shift. What started as an empire built on stilettos and feathers is now limping along in the soft embrace of comfort and diversity. RIP, VS Fashion Show. You had a good run Victoria’s Secret & Co. #cx #fashion #brandvalues

What?! Skinny jeans are making a comeback? According to YahooLife, ‘the skinny jeans renaissance is upon us.’ Skinny jeans have always been the domain of millennials, who are now aged 28 to 43. So, I would have thought many of them would no longer be very interested in something so tight-fitting. Yet, Miu Miu, the fashion house with a huge gen z following, is doing just that – showcasing the skinniest of denim jeans in their autumn winter show. Balenciaga & Alexander McQueen are following suit. Perhaps I’m being churlish. Skin-tight anything looks great on someone who is happy with their body. But I’d got used to gen z and the Billie Eilish style of baggy sweatpants and even baggier hoodies. Wearing those almost made me feel cool and fashionable. And, after all, they are very forgiving. But if they’re no longer on trend, on fleek or drip (look them up), does that mean that tight pants are really the way forward? I know that fashions repeat, from mini to maxi, and from tight to loose. But tiny tank tops and boob tubes which show off everything, plus even tinier jeans that stop the blood flow in your legs? I’m not up for that. I suppose that I have to recognise that I’m just becoming ‘cheugy’ (old fashioned). Or maybe I could start my own, repeating fashion, or laid-back comfort-wear? What do you think?

IN THE NEWS: Molly-Mae Hague Reveals New Fashion Line Maebe: Here’s What We Know So Far After weeks of speculation, internet sensation and former Love Island star Molly-Mae Hague has officially announced the launch of her much-anticipated womenswear brand, Maebe. In a teaser clip shared on Instagram, the 25-year-old influencer offered a sneak peek into the project she’s been quietly developing, instantly attracting hundreds of thousands of likes. Fans and fashion enthusiasts alike flooded the comments, expressing their excitement for what’s to come. Set to launch online on September 29th, Maebe promises to deliver ‘accessible luxury’—a fresh take on style that combines elevated, chic designs with a modern edge. While the full details remain under wraps, the brand is expected to cater to women seeking high-end fashion without the hefty price tag. Though not as budget-friendly as Pretty Little Thing, most pieces are predicted to be priced under £100. Inspired by her personal sense of style, Molly-Mae has crafted a collection that reflects her deep understanding of today’s fashion landscape. As she steps into this new chapter, Maebe is poised to make waves in the industry, offering fashion-forward options for women who want to look chic without breaking the bank. As the launch date approaches, we’re eager to see how Maebe will carve out its niche in the market.... Do you think it will make a mark among other influencer-led brands? Share your predictions and thoughts in the comments below 🤔 💭 #Fashion #FashionNews #IndustryLatest #Womenswear #InfluencerBrand #MollyMae

Here are some things to look for when deciding which second-hand clothes to keep and some tips to streamline your shopping experience. Article written by Karen Freidin of Reluv. https://lnkd.in/gb8FqdRS #shedefined #women #fashion #style #secondhandclothing #prelovedfashion #prelovedclothing

Over the past decade, the fashion industry has been upended by e-commerce and fast fashion—putting legacy mass market brands like Roots in a tough spot: go too trendy and risk alienating loyal customers; play it too safe and risk irrelevance. https://lnkd.in/gdz8BqfD

Why Millionaire Men Prefer Simple Styles Over Designer Brands We discovered intriguing insights from 112 millionaire men about women's fashion preferences. Surprisingly, designer labels aren't the key to attraction; it's all about how clothes look on you. Discover their surprising preferences and tips on styling without breaking the bank! #FashionInsights #MenPreferences #StyleTips #MillionaireMen #FashionOnABudget #ClothingStyle #SimpleStyle #AffordableFashion #AttractionFactors #DressToImpress

The Rise of Inclusive Fashion: Sizes, Styles, and More Inclusive fashion represents a significant and transformative shift in the fashion industry, reflecting broader societal changes towards diversity and representation. Historically, fashion has often been criticized for its narrow standards of beauty and size, which have exclud... [...] #Beauty #Fashion #lifestyle #Styles Read more... https://lnkd.in/dy4Tr_3E

As the fashion #industry progresses day in and day out, there are new trends rising and falling every day.   #Fashion #Style #LifeStyle #FashionTrend #Starsuntold https://lnkd.in/e3i9HBin

Why Do Mega Fashion Events Like the Met Gala Focus Only on Women's Fashion? Mega fashion events like the Met Gala are all about glitz and glamour, but let's face it—𝐰𝐨𝐦𝐞𝐧'𝐬 𝐟𝐚𝐬𝐡𝐢𝐨𝐧 𝐬𝐭𝐞𝐚𝐥𝐬 𝐭𝐡𝐞 𝐬𝐡𝐨𝐰. 𝐄𝐯𝐞𝐫𝐲𝐨𝐧𝐞’𝐬 𝐛𝐮𝐳𝐳𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐰𝐡𝐚𝐭 𝐑𝐢𝐡𝐚𝐧𝐧𝐚, 𝐒𝐞𝐥𝐞𝐧𝐚 𝐆𝐨𝐦𝐞𝐳, 𝐨𝐫 𝐙𝐞𝐧𝐝𝐚𝐲𝐚 𝐰𝐢𝐥𝐥 𝐰𝐞𝐚𝐫. Their outfits are scrutinized, praised, and talked about for days. 𝐁𝐮𝐭 𝐰𝐡𝐚𝐭 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐦𝐞𝐧? Sure, we see some guys making bold choices—Jared Leto, Billy Porter, and Harry Styles come to mind—but they're the exception. 𝘔𝘰𝘴𝘵 𝘮𝘦𝘯 𝘴𝘵𝘪𝘤𝘬 𝘵𝘰 𝘵𝘩𝘦 𝘤𝘭𝘢𝘴𝘴𝘪𝘤 𝘣𝘭𝘢𝘤𝘬 𝘵𝘶𝘹. 𝘞𝘩𝘦𝘳𝘦’𝘴 𝘵𝘩𝘦 𝘦𝘹𝘤𝘪𝘵𝘦𝘮𝘦𝘯𝘵 𝘪𝘯 𝘵𝘩𝘢𝘵? This isn't just a Met Gala thing. Look at the Indian ethnic wear market. Women have endless options: 𝐬𝐚𝐫𝐞𝐞𝐬, 𝐥𝐞𝐡𝐞𝐧𝐠𝐚𝐬, 𝐬𝐚𝐥𝐰𝐚𝐫 𝐤𝐚𝐦𝐞𝐞𝐳, 𝐲𝐨𝐮 𝐧𝐚𝐦𝐞 𝐢𝐭. 𝐌𝐞𝐧? 𝐍𝐨𝐭 𝐬𝐨 𝐦𝐮𝐜𝐡. It’s mostly kurtas and sherwanis, with little room for variety. That’s where Paarsh Atelier comes in. 𝐖𝐞 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐬𝐡𝐚𝐤𝐞 𝐭𝐡𝐢𝐧𝐠𝐬 𝐮𝐩 𝐚𝐧𝐝 𝐛𝐫𝐢𝐧𝐠 𝐦𝐨𝐫𝐞 𝐜𝐡𝐚𝐫𝐚𝐜𝐭𝐞𝐫 𝐭𝐨 𝐦𝐞𝐧'𝐬 𝐜𝐥𝐨𝐭𝐡𝐢𝐧𝐠. Why should women have all the fun? 𝐋𝐞𝐭’𝐬 𝐠𝐢𝐯𝐞 𝐦𝐞𝐧’𝐬 𝐟𝐚𝐬𝐡𝐢𝐨𝐧 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 𝐚𝐧𝐝 𝐟𝐥𝐚𝐢𝐫. As we see it, fashion should be for everyone. “𝘚𝘵𝘺𝘭𝘦 𝘪𝘴 𝘢 𝘸𝘢𝘺 𝘵𝘰 𝘴𝘢𝘺 𝘸𝘩𝘰 𝘺𝘰𝘶 𝘢𝘳𝘦 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘩𝘢𝘷𝘪𝘯𝘨 𝘵𝘰 𝘴𝘱𝘦𝘢𝘬,” as Rachel Zoe famously said.  𝐒𝐨 𝐰𝐡𝐲 𝐧𝐨𝐭 𝐥𝐞𝐭 𝐦𝐞𝐧’𝐬 𝐟𝐚𝐬𝐡𝐢𝐨𝐧 𝐬𝐩𝐞𝐚𝐤 𝐣𝐮𝐬𝐭 𝐚𝐬 𝐥𝐨𝐮𝐝𝐥𝐲? What do you think about men’s fashion? How can we make it more exciting and diverse? #mensfashion #metgala #change

If you don't have your USP how will you stand out amongst your competitors? Here is how to find your USP for your fashion brand ! Three points What is your market range ? ie. Dresses in women's wear, Jeans in the men's section, Swimwear in the kid's section. Who is your Target audience? ie. Young business women for comfortable formal wear , Comfortable tshirts for Gym section, Old audience for relaxed fit ( I mean there are no limited examples but who you are serving with your designs and fashion collections. Is there any specific problem you are solving with your fashion brand in industry= Plus sizes availability for women's wear, Tall sizes availability for men's section, or are you providing a range of collection where you can attract certain groups of people with your fashion collection. the more you understand your Market the more unique USP you will be able to find as for your priority to your fashion brand. and the most important point which will make you feel more relaxed Find your Niche . #fashionstartups #techpacks #freelancefashiondesigner #fashionbusinesscoach