A moment for women’s sports. Caitlin Clarke is a generational talent. This growth in women’s sports is not only powered by incredibly talented athletes who make sports fun to watch, but also due to the increased viewership opportunities that allow more people to watch women’s sports. To brands like Ally, who in 2022 committed to equalizing their investment across women’s and men’s sports by 2027, and GroupM, who created a dedicated women’s sports practice whereby WPP has committed to doubling investment in women’s sports,
thank you. We need more brands and companies to follow suit. The stats are facts and say it all.
Monday’s LSU-Iowa rematch averaged 12.3 MILLION viewers.
That’s more than:
• Every women's college basketball game ever
• Every ESPN college basketball game ever
• Every MLB game last season
• Every NHL game last season
• Every MLS game last season
• Every NBA game last season except one
• Every CFB regular season game last season except one
Our story, with more details: gofos.co/3TFT7ot