Fausat Arilewola, CIPR’s Post

Strategic marketing and PR are the cornerstones of success— take it from Boss Lady herself: "The truth is that all marketing efforts should be approached strategically and in alignment with the company's overall business objectives. Effective marketing or PR plans are those that are closely tied to the organisation's goals and priorities, ensuring the highest success rates. When a marketing strategic plan is well-integrated across the business, including with the company's financial goals and brand objectives, it yields the best results. Successful strategic marketers possess deep knowledge of the organisations they work for and their business objectives, allowing them to handle crises effectively. This understanding enables them to manage potential crises with authority and deliver impactful communications that resonate with all stakeholders." - Danielle Terrelonge, Managing Director✨ #StrategicMarketing #PRInsights #DRTCommunications

Budgets rationalized, strategies optimized ✅ With the right tools, defending your budget and justifying your corporate comms strategy has never been easier. Campaign Impact ensures that your strategic decisions are informed and impactful. It eliminates the rinse-and-repeat annual budget scramble by providing tangible evidence of your campaigns’ influence on reputation metrics. Because your campaigns can be more than a communications tool. Campaign Impact helps you with: ⚡Solidifying Strategic Alignment ⚡Pinpointing Stakeholder Resonance ⚡ Quantifying Campaigns ’Impact Take the guesswork out of campaign planning. #Reputation #ReputationManagement #Strategy #CorporateCommunications

💡 Digital marketers: your skills are invaluable in a crisis 💡 Yesterday, I attended a session in which Ronald Maassen presented an innovative way to apply search engine advertising as part of crisis communications. By strategically bidding on crisis-related keywords, he ensured the narrative was visible alongside organic search results - even on top of ‘top stories’ snippets. This tactic gave him a new channel to reach stakeholders seeking information about the situation. It's a reminder that breaking down silos can lead to innovative solutions. Digital marketers: your skills can be invaluable in a crisis. Comms pros: don't hesitate to tap into your marketing colleagues' expertise. Has your organization explored cross-functional approaches to crisis management? I'm curious to hear your experiences. #crisismanagement #digitalmarketing #corporatecommunications

How Do You Measure the ROI of PR and Communications Efforts? . . We pour time and resources into our communications strategies, but how do we know they’re actually moving the needle? . . Measuring the return on investment (ROI) in PR can often feel like chasing shadows. Old approach: "We got featured in 5 major outlets." New approach: "Our campaign increased website traffic by 25% and generated 50 new customer inquiries." The key to measuring PR ROI isn’t just counting media hits, it’s about connecting those efforts to measurable business outcomes like increased sales, brand loyalty, or lead generation. For example, if you launch a PR campaign, don’t just track how many articles were published. Instead, ask yourself: Did website traffic increase? Did we get more customer inquiries or sales leads? Did we notice a positive shift in social media engagement? . . It’s about outcomes, not outputs. Press mentions are great for visibility, but what truly matters is whether those mentions are driving the business forward. . . #PRROI #BusinessImpact #StrategicCommunications #MeasureWhatMatters #PRStrategy #DataDrivenPR #CommunicationsSuccess

How do you ensure consistent messaging across multiple platforms, while strengthening your brand?   The recent Super Bowl saw numerous integrated campaigns brilliantly executed thanks to meticulous and considered planning.   Read our top five fundamentals for making your next strategy a success: https://lnkd.in/gAa_vZaQ

🚀 Skyrocket Your PR Agency’s Success with The Agency Accelerator Ready to redefine what success looks like in your PR agency? Step into The Agency Accelerator for a transformative 12-week journey that shifts your entire approach from reactive chasing to effortlessly attracting high-value clients. Here's a little peek of what we'll dive into: ✨ Strategize for Success: Set and smash your revenue goals using our proven frameworks that ensure growth and scalability. ✨ Master Client Connections: Learn to craft proposals that convert and conduct sales calls that turn prospects into loyal clients. ✨ Streamline Operations: Implement top-tier PR strategies, perfect your onboarding process, and showcase dazzling results to your clients. ✨ Build for Scale: Develop systems that free you from daily grind, allowing you to focus on strategic growth and team building. Kickstart 2025 by scaling your agency into a market leader. 🚀 💬 Comment 'READY' to join and transform your agency. Spots are limited—act now to secure yours! 🔗 Tap the link here to join The Agency Accelerator before it’s too late: https://bit.ly/3TSRd4O

The best strategy is the one your team can actually use. Complicated, over-the-top strategies may look good on paper, but they won’t drive results if they're sitting in a shared folder collecting digital dust. Communications and marketing strategies end up shelved because they’re too complicated, hard to execute, or irrelevant by the time they’re ready to roll out. I’ve seen it happen—teams get stuck being reactive, throwing spaghetti at the wall, and missing opportunities to reach their ideal clients where they already are. The root problem? Strategies built without an actionable framework. They’re overly complex, disconnected from daily operations, and impractical for teams to follow through on. When your strategy feels unusable, you default to reactive communications, and that’s when things start to fall apart. Inaction becomes your biggest competitor. So, how do you fix it? Keep it simple. Create strategies that are no fluff—just an actionable roadmap tailored to your goals. A strategy should be built for your team to use in the real world, not to impress someone in a boardroom. When you focus on practicality, you make sure every part of the plan can be implemented smoothly, without friction. You’ll have a clear, straightforward plan that gets your team aligned, confident, and ready to execute. No more guessing. No more scrambling. Just consistent, effective communication that keeps your business top-of-mind with your audience and drives real ROI. Strategy doesn’t have to feel like a chore—it can be the key to unlocking your business’s next level. I’ve got a few spots left in November for strategy sessions to get your communications and marketing plan on track for 2024. #strategiccommunications

🔑 PR vs. Marketing Communications: Why Your KPIs Matter In the world of branding, PR and Marketing Communications may seem like they’re doing the same thing—but they measure success very differently. Here’s why it’s crucial to know the difference: 📰 PR = Building Trust & Credibility Think of PR as the long game. It’s about shaping how people see your brand over time, with KPIs like media quality, positive sentiment, and reputation. It’s not just getting attention, but making sure it’s the right kind of attention. 📊 Marketing Communications = Driving Immediate Results MarCom is all about action. You’re tracking clicks, leads, conversions, and ROI—anything that moves the needle on your business goals now. The focus? Impact and growth you can measure today. Knowing how to evaluate each is key to maximizing your strategy. Both are important, but they serve different goals. Make sure your KPIs reflect that! #PRStrategy #MarketingMetrics #BrandGrowth #KPIDifference

Why work with an integrated communications agency? From streamlining your communications strategy to more impactful campaigns, there are many reasons why an integrated agency can better serve your brand's needs ⬇️ 🌟 One-stop Shop: Save time and resources by having all your PR, marketing, and social media needs under one roof. 🌟 Consistent Brand Messaging: Ensure a unified and cohesive voice across all channels. 🌟 Data-driven Results: Leverage advanced analytics to measure ROI, optimize campaigns, and inform decision-making. 🌟 Cost Efficiency: Allocate resources efficiently to drive cost savings with an integrated approach. As a full-service integrated agency, we create campaigns tailored to our clients' unique goals. Want to learn more? Read the full article on our blog: https://bit.ly/3VqSP5y

🚀 Boost Your Brand's Reputation with Effective Reputation Management Strategies! 🌟 Are you tired of hearing crickets when it comes to your brand's online presence? 😴 Well, fear no more! We've got the secret sauce to skyrocket your brand's reputation and leave your competitors in the dust. 🚀✨ In today's digital age, reputation is everything, and it's time to take control! 🎯 Whether you're a small business owner or a #marketing guru, listen up because this is a game-changer. 🤩 Picture this: you wake up to a flood of positive reviews, shining testimonials, and raving customers. 🌟✨ Your brand is the talk of the town, and everyone wants a piece of it. 🗣️💥 But how do you get there? 🤔 That's where reputation management comes into play. 🎯 Imagine having a team of reputation superheroes working tirelessly behind the scenes, monitoring every online conversation, and strategically responding to any negative feedback. 🦸♂️💻 With the power of reputation management, you'll transform your brand's image from a mere logo to a trusted authority. 💪🏼🔝 But wait, there's more! 😉 Reputation management not only boosts your brand's credibility, but it also helps you build strong relationships with your customers. 🤝💕 By engaging with your audience, addressing their concerns, and showcasing your stellar customer service, you'll create a tribe of loyal followers who will sing your praises to the heavens. 🙌🏼🌈 So, are you ready to take your brand's reputation to new heights? 🚀✨ Don't let your competitors steal the spotlight any longer! It's time to shine and become the go-to brand in your industry. 💥💼 Drop a comment below and let us know how you're going to embrace the power of reputation management! 💬👇🏼 P.S. Share this post with your fellow business owners and #marketing enthusiasts. Let's help each other rise to the top! 📲🙌🏼 #design #agency #website #googleads