RE: NPS We talk with customers at length about it. In these discussions, we spend all of our time talking about the 0-8 responses... moving the detractors to passives and passives to promoters. The ironic thing is: what are the most customer centric companies doing to help their promoters (actually) promote? 🤔
Fran Brzyski’s Post
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I posted this on X because it applies to us all as individuals, but it got me thinking about the broader applicability to businesses as a whole. It is critically important to define outcomes you are working toward – as a company, as a business unit, as a team. Increase revenue 50%. Improve customer satisfaction by 20%. Reduce shipping costs by 10%. But you cannot stop there. You must transform these outcomes-based goals into the actions-based goals needed to maximize the probability of achieving these outcomes – as a company, a business unit, as a team. Do you have actions-based goals defined for 2025?
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It's Two Tip Tuesday! This week’s tips are inspired by a real question from a client: "How can we create a grand gesture to increase loyalty in our customer journey?" Here’s the truth: Loyalty isn’t built on grand gestures. It’s the small, consistent wins that keep customers coming back and feeling valued. In today’s video, I’m breaking down: ✔️ Why grand gestures aren’t the loyalty magic you think they are. ✔️ The simple, meaningful steps you can take this week to celebrate your customers and boost retention. 💬 Your challenge: What’s one small milestone you can celebrate with a customer this week? Need ideas? Watch the video 👇 to find out how!
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EARLY ACCESS TO 20+ CUSTOMER PROGRAMS MENU As a part of EverAfter's mission to help companies achieve better results with their customers, by productizing their customer programs, I'm offering early access to this complete Customer Programs menu. It includes 20+ relevant customer programs you should consider productizing. For each program, I've outlined its main audience, the company goals it supports, the outcomes your customers can achieve, the key actions it drives, and the metrics you should track to ensure its success. Want early access? Comment 'CUSTOMER PROGRAMS' below, and I'll share it with you!
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What an incredible week.... and it's only Wednesday! Yesterday’s fantastic meeting in Leeds set the stage perfectly for today’s informative and engaging customer roundtable. 🗣️ It’s always invaluable to spend time with our customers, but the timing couldn’t have been better. Diving straight into conversations about price, loyalty, availability, and quality gave us real, actionable insights into what truly matters to them. These discussions not only strengthen relationships 🤝 but also ensure we’re aligned with our customers’ needs in a rapidly evolving market. #CustomerFirst #ContinuousImprovement #Morrisons Chris Thomas Nicola Sheail MCIPD Hayley Ainscough Kyle Chittock
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What a way to start the week, our NPS score at SC is 80% 🌟 I couldn't be prouder of the team for the service and support they deliver to our clients which our partners recognise in the kind words they say during our quarterly customer reviews! This number speaks for itself and we're working with our passive scorers to dive into how we can move them to the promoter bracket! I'll take that! 💪🏻 #NetPromoterScore #CustomerSatisfaction #PositiveFeedback
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⭐ "5% of our customer base drives 20% of our revenue. So, just keeping those customers close to the brand drives tremendous lifetime spend" ⭐ 🎤 Join Rhys Howells from Rapha and Jade Roberts from Monica Vinader as they unveil the secrets to building customer loyalty at scale, winning back customers and the data behind their decision-making. Watch the full on-demand webinar now and learn how to build customer loyalty at scale! ⭐ 👇 https://buff.ly/3DdJRU2
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Looking to stand out during the holiday craze? Here are 5 BFCM promotions our customers use to cut through the noise 📣 The key to success? Using first-party customer data to make these promotions genuinely personalized. Learn in-depth BFCM strategies from expert Ed Walloga here 👉 https://lnkd.in/eQuGZhDb
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Hear what top brands are saying about the importance of media measurement and loyalty at the Mastercard Data & Services Excellence in Customer Engagement Summit!
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Who's going to the ECI Connect event in Dallas in a few weeks? I’ll be doing a presentation with Ryan Thornton from Insearch –chock full of strategies about how to create an ideal product assortment (of your Included and Optional Features), how design and purchasing should work together, what your customers expect you to offer- and how! And we'll answer your questions on how to smartly determine which products to offer, how to get them into your tech platforms in the right way, and start reaping the rewards of higher customer satisfaction, increased revenue, and increased profit. Let's do this!
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Will I see you there? I'm speaking on customer growth and loyalty. Specifically: how the value delivery story evolves over the course of the customer relationship. How to guide it. How to maintain momentum. How to achieve mutual ROI. Ways to refresh best practise with the changing wants and needs of our customers. This is my wheelhouse and topics I'm always interested to discuss. If you're there - let's chat! ...thanks to Engage Customer for the invitation and opportunity. #customersuccess #customerengagment #customervalue #saas #speaker #cx
We are delighted to announce that Rebecca Jones, Director of Customer Success at The Access Group will be joining us at this year's Customer Engagement Summit. Rebecca is a team building alchemist: blending acquired customers, products, and teams into far more than the sum of their parts. Rebecca will be joining us on the Customer Growth & Loyalty Stage. Secure your free ticket here > https://hubs.ly/Q02TnV980
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Co-Founder @ KNAK AI Solutions | CX Leader
8moThose promoters usually will do the word of mouth promotion themselves - you don't need to incentivize them. All you need to do is double down on what they're loving about your business, be there for them when they need you, be human, and continue to invest in the pain points that keep others from doing the same.