FC Barcelona’s Post

❓ Ever wonder if the assumption that sports equals big profits is actually true? ⚽ Think about football: with the hefty paychecks of star players, it's easy to believe that all clubs are swimming in cash. But the reality, as financial fair play cases reveal, is often different—many clubs operate at a loss. 👚 That's why it's no surprise Liverpool made the switch from Nike to Adidas. They found better terms, a smarter move for their bottom line. 💹 But as shirt prices soar and environmental concerns grow, how can clubs balance profit with community and sustainability? Share your thoughts below; https://lnkd.in/eaCjS7YC #football #sportsbusiness #community

ADIDAS 1 NIKE 0 Saw two films today. Just in time for the Euro 2024 kick-off. I like them both but… One of these films is a beautifully constructed piece of emotionally intelligent & intuitive storytelling. The other comes across to me like a vehicle/canvas for justifying big sponsorship fees. For me, one of these films creates genuine emotion and speaks to the heart of the football fan. The other could have been made at any time over the last 20 years because it just feels like a slick generic football advert that could feature any logo or player in a cookie-cutter idea. One of these ads seems to demonstrate real thought and effort. One feels a bit dialled in. Adidas have won this tournament in my opinion. Nice one Johannes Leonardo What do you think? Are you Team Adi or Team Nike? https://lnkd.in/eXK_bR9m https://lnkd.in/e4QHegEw #creative #adverts #euro2024 #agencies #clients #nike #adidas #football #marketing #agencyvoices #creativity

When The Premier League kicks off next week, Wolves will be sporting kits from an unfamiliar brand, SUDU, breaking away from the traditional giants like Adidas and Castore. This new partnership is more than just a change in logo; it could signal a significant shift in how clubs approach their kit deals. By cutting out third parties, Wolves and SUDU aim to offer fans high-quality products at more affordable prices while delivering superior commercial returns for the club. Could this innovative model set a new standard for other teams outside the 'Big Six'? Interview with Russell Jones, general manager Wolves. 1. What makes the Wolves-SUDU partnership different from traditional kit deals? The Wolves-SUDU deal eliminates third-party involvement, allowing the club and the manufacturer to control the entire process from design to retail. This approach reduces costs, increases profit margins, and offers more creative freedom in design, leading to a higher quality and more affordable product for fans. 2. How could this new model impact other clubs in the Premier League? This model could be particularly beneficial for clubs outside the 'Big Six,' who often struggle to secure lucrative kit deals. By adopting a similar approach, these clubs could see improved commercial returns, reduced costs, and stronger connections with their fanbases through more affordable merchandise. 3. What are the potential challenges of adopting this new kit supply model? Introducing a new and unfamiliar brand like SUDU to fans can be challenging. There are also logistical complexities in managing production and distribution without the support of a well-established manufacturer. However, if successful, this model could pave the way for a fairer and more sustainable approach to kit deals in the sports industry. #Partnership #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Intelligence #Investment

🚨 Manchester United's £900M kit deal with Adidas could be TERMINATED if the club were relegated from the Premier League. (Source: Telegraph) https://ift.tt/JkM6hAI

Barcelona’s $1.8 Billion Nike Deal – The Biggest Sponsorship in Football History! Game Changer or Lifeline? I’ll say it straight: this is massive. Barcelona’s record-breaking $1.8 billion contract with Nike isn’t just a headline—it’s a lifeline. For presidents, owners, and marketing pros, this is a lesson in the unmatched power of partnerships. Nike didn’t just invest in a club; they invested in a brand identity, in loyalty, and in the heritage Barca brings to the field every day. This deal gives Barca the flexibility to finalize key player registrations and strengthens their position in an increasingly competitive financial landscape. If this isn’t a blueprint for modern sports finance, I don’t know what is. 281sport.com

🚨Liverpool to swap Nike for Adidas in new kit supply deal. Liverpool FC is poised to announce a new kit supplier deal with Adidas that will begin with the 2025/26 season. _ _ _ _ _ _ | #digital | #linkedinsports | #sportsbusiness | | #investment | #privateequity | #marketing | #branding | #strategy | #sportsmarketing | #sportsbiz | #sportsbusiness | #sportsmedia | #sportsbroadcasting | #sportsindustry | #sponsorship | #digitalmarketing | #brand| #influencermarketing | #advertising | #socialmedia | #marketingandadvertising | #brands | #sports | #pr |

Dear Bjorn Gulden, in life as in retail many things are inexplicable. However, the German Football Federation's recent decision to terminate their partnership with adidas and move to Nike as their new kit supplier from 2027 is not one of them. Nike saw an opportunity to offer improved terms to the federation and outbid their rival amidst recent challenges. It's no surprise that the DFB jumped at the chance to accept such an offer, given the current economic situation and the recent performance of their team on the international soccer scene. On the other hand, Adidas has faced some inexplicable controversies in their own turf, including the recent debacle of the stylized font of the number '4' on the jerseys, reminiscent of the lightning-bolt symbols used by Nazi SS units in WWII. Additionally, there has been ambiguity surrounding the ongoing sales of Yeezy's leftover inventory in global markets. It's clear that Nike's conquesting tactics have paid off with this new partnership, providing a significant boost to their PR. As for Adidas, it seems they have some work to do to maintain their position in the market. #sportswear #fashion #retail #sportsmarketing #soccer #PR #linkedinpostsbymariopace #partnerships Read more about this story here: https://lnkd.in/etx3PxFn

The Adidas takeover of the beautiful game is officially in full swing... In a 5 year multi-million pound deal, Liverpool FC are set to end their partnership with Nike after their long tenure together to join the brand with the 3 stripes. This means that for the 25/26 season, Nike will have just 3 Clubs in their roster compared to the 8 of Adidas. Now, despite the disparity here it's actually a common thing for Nike to limit their Premier League contracts as they have only had 3-4 Clubs each season throughout all of the 2000's. What's concerning though is the contracts they're loosing! Since Aston Villa and Newcastle United jumped ship early from Castore last season, Adidas were quick to pick these 2 giant Clubs up which is exactly what they've done with Liverpool. This leaves Nike with just Brighton, Chelsea and Tottenham under their roster which bias aside...seems pretty underwhelming for a brand so synonymous with Football worldwide. Why do you think this is? Do you think this is solely for royalty purposes etc or are Clubs and fans getting bored of the templated and "commercially safe" kits that Nike have become known for now? I'm keen to hear all your takes!! Read more here 👉 https://lnkd.in/emE_ZZsE

Will FC Barcelona end their partnership with Nike? The legendary partnership connecting Barcelona FC with Nike is at a crossroads, with the club contemplating a significant shift in their branding strategy. While the iconic swoosh has adorned Barca's jerseys since 1998, recent developments suggest a re-evaluation of this long-standing relationship. Amid financial challenges, Barcelona is exploring alternatives to their current Nike deal, set to run for another four years. The current 10-year contract, initiated in 2018, reportedly involves a substantial fixed fee of €105 million annually, with additional bonuses potentially raising the total to €155 million. However, recent reports hint at a renegotiation, with the annual figure rumored to decrease to €85 million. Sources within the club have hinted at tension in their partnership with Nike, citing supply chain issues and product quality concerns. To address these challenges, Barcelona is contemplating various scenarios, including renegotiating with Nike, seeking a new supplier, or even producing their own kits through their business arm, BLM. Barcelona President Joan Laporta highlighted three potential paths forward: continuing with Nike, considering a lucrative offer from another brand, or venturing into independent kit production. While well-received industry suggestions have included reaching out to PUMA Group, doubts persist about the feasibility of doubling Nike's current financial contribution. Internal discussions among Barcelona's decision-makers reflect a divided stance on this pivotal decision. While some advocate for autonomy in kit production for the club's 125th anniversary next season, others emphasize the risks associated with such a move, favoring continuity with Nike to avoid potential penalties and legal disputes. If Barcelona proceeds with breaking ties with Nike, their business branch BLM would play a crucial role in managing kit production and sales. Despite showcasing robust revenues exceeding €100 million, transitioning away from Nike poses logistical challenges in production and distribution. Reflecting on similar industry transitions, Barcelona aims to learn from instances like Roma and Napoli, where clubs briefly ventured into independent kit design before aligning with established brands like Nike again. Barca's decision-making timeline is accelerated, with internal deadlines looming to facilitate a smooth transition for the upcoming season. Barcelona's potential pivot away from Nike underscores the club's strategic evolution, navigating a delicate balance between tradition, financial viability, and fan engagement. As one of European football's revenue frontrunners in kit sponsorships, Barcelona's next move could reshape the sporting merchandise landscape significantly. #barcelona #nike #sportsmarketing #brandpartnerships #ecell #iitbombay