FC Barcelona’s Post

Euros 2024 - In Retrospect ⚽ And that was the Euros... While the trophy almost made its way home to England, I dare say that Better Collective’s European football brands delivered top-notch, entertaining and engaging content worthy of a gold medal. The strategy was clear from the start: Develop a concept we believed could stand out in the local market and position us within the vast array of Euros content. This would act as a support to our more traditional news coverage with journalists at the matches, training sessions and in mixed zones. 🇸🇪 Djurgården's sporting director, Bo 'Super-Bosse' Andersson, was hired as the driver and entertaining tour guide in a minibus with Swedish football fans onboard. With built-in challenges and a contact book full of access to huge stars, he, SvenskaFans.com and FotbollDirekt proved that you can cover a tournament with unique content, even if the Swedish national team didn’t qualify. 🇳🇱 Four guys in a camper van for five weeks. It sounds like the intro to a comedy series, and it indeed turned out to be hilariously funny when Soccernews.nl - A part of Better Collective followed the Dutch national team closely. The road trip resulted in seven episodes of a Euros vlog, which is a must-see for anyone who loves a good laugh – and wants to see why the boys encountered the German police multiple times. 🇩🇰 His opinions are divisive, and that’s exactly how a football expert on the danish brand Tipsbladet should be. During the tournament, we engaged Thomas Gravesen, who, with his usual enthusiastic manner, delivered energy, anecdotes, and a plethora of headlines across all Tipsbladet platforms – from the website to YouTube, from Instagram to TikTok. 🇵🇱 Goal.pl is the Polish champion of engaging with its users – especially during their successful YouTube shows. During the Euros, they added an extra layer to their engagement by hosting events with several thousand users in front of Tauron Arena in Krakow. With quizzes, Q&A sessions, stand-up comedy and much more before, during and after the opening match, the three Polish games, and the final. So how did it go, and could we see a Euros effect? Absolutely. When I compare the 'Euros month' from mid-June (opening match) to mid-July (final) with the previous month (mid-May to mid-June), the numbers look nothing short of outstanding for the five football brands on three important parameters: 💻 We increased pageviews by 24 %. 📱 We increased social engagement on Instagram by 132 %. 📹 And when it comes to video views on YouTube, TikTok, and Instagram, we increased by 112 %. What an effort. What a coverage. What a teamwork. The future looks bright 🏆 #EURO2024

🚨 Joga Bonito in sports media and sponsorship. Marketing lessons from... 👉 Brazil. ❌ Joga... what? Jogo Bonito is a portuguese phrase that translates to "the beautiful game." In football terms, it emphasizes an expressive, "wow" style of play (remember Ronaldinho Gaúcho?). ⚽ 🇧🇷 This beautiful play is now being used in sports marketing and Brazil is leading the way. ➡ Remember the "dandruff" campaign on the football pitch? (50 members of the "Clear Squad" entered the field to scatter "dandruff" represented by 1500 white dots ⚪, creating a surprising visual display on the field) 👉 Link in the comments ➡ Or the recent Mercado Libre x GUT São Paulo campaign where they used a branded band that precisely and efficiently delivers the ball at a corner kick. 👉 Link in the comments These are just two examples of how #brands are using #creative and #innovative ways to get themselves noticed in the world of sports. And it's not just brands that are getting in on the act. #Broadcasters are also using new platforms and technologies to reach new audiences. ➡ #CazeTV and LiveMode are making a big splash in the media world by providing live broadcasts on YouTube (e.g., from the 2022 World Cup, the Bundesliga, and soon, the 🇩🇪 #Euro2024 and 🇫🇷 #Olympics). ➡ It's worth watching to see how they are using #sponsorships to bring brands to YouTube (#QR codes, product placements, collaborations). ❌ But that's not all: #NEW In the 2024/2025 season, selected Champions League 🏆 matches will be broadcast for free on YouTube. The number of matches has not yet been defined, but the chosen matches will be available on the YouTube #TNT Sports official channel, which currently has over 10.9 million subscribers. The agreement with YouTube aims to make the Champions League more accessible to the public ➡ especially young people. ✅ How many similar stories do we hear in Europe? A few for sure (see the recent Newcastle's Unsilence The Crowd #campaign alongside #RNID) but the fact remains that #marketing and #media Joga Bonita is happening in Brazil. And it's worth taking a cue from this approach.

Euro 2024 a Major Marketing Success roll on Euro 2028 for even more Irish engagement. According to UEFA prior to the final of Euro 2024 on Sunday approximately 2.6 million spectators attended 50 matches, with fans present from more than 190 countries. More than 387,000 Fans First tickets were sold for matches leading up to the final, which were available from €30 (£25/$32), contributing to a tally of more than 1.1 million tickets purchased. Euro 2024 set further records for television audiences in participating countries while global interest remained high with a cumulative audience projected to surpass five billion viewers. Digital engagement reached new heights during the tournament as its official social media channels received 14 million new followers since the first match on June 14. In total, the platforms accumulated 335 million engagements and 2.8 billion video views. Sustainability was put to the fore of the ticketing drive which saw 275,000 fans purchase dedicated Deutsche Bahn tickets. So, what about Irish fans? Irish fans tuned in to watch their favourite players and teams. Combined viewership across live TV, streaming platforms, in-pub and social media engagement was extremely high. All this interest for a competition the Irish team were not even in. While all eyes were focused on Germany, some may be tempted to think of qualification in four years’ time, and a European Championship that could truly grip an Irish nation. Irish businesses will be thinking the same, looking to interest levels this year to predict what a competition with much higher Irish relevance could mean in 2028. The benefit of hosting the tournament for Ireland has been estimated at a value of €241m to the economy (€3bn across the UK and Ireland), a mouthwatering prospect for any Irish brand. Roll on Euro 2028! #marketing #marketingstrategy #strategicmarketing #brand #branding #contentmarketing #sales #business #strategy

Why does the 24/25 football season need more Fan-Led UGC? ⚽️🤳 Can you believe we are now LESS THAN 25 days away from the return of club football in England? 🏟🏟🏟 The EFL (English Football League) curtain raiser starts on Friday, 9th August, with Sheffield United away at Preston. User-generated content (UGC) is proving to be a powerful tool, but is it being adopted enough by clubs, brands, and broadcasters in football? 📈 Social campaigns that incorporate UGC see a 50% lift in engagement.* 💡 UGC is 35% more memorable than other media and 50% more trusted.** It was great to see EFL football club Middlesbrough FC content creators like Oliver Huddlestone and fans in their kit launch with Erreà Sport SpA this season. We also enjoyed Olly's raw, unfiltered fan experiences at #Euro2024. 🏟⚽️ But across the EFL, EPL, and SPL... WHY should clubs and sponsors incorporate more fan creators and fan footage into their social strategies? It could help brands and clubs to... 🎥 Showcase MORE diverse fan emotions and reactions to capture unique and varied matchday experiences.  📹 Showcase unseen behind-the-scenes moments from the fans' perspective to show fresh angles and viewpoints of game action.  🤝 Foster a stronger sense of community and belonging by encouraging fan participation and loyalty. Imagine if YOUR club tagged YOU! 📳📳📳 Implementing more fan-led UGC content could be a game-changer for football clubs, brands, and broadcasters. ⚽️ FOOTBALL IS ABOUT FANS. BRANDS SHOULD CONNECT WITH THOSE FANS! ⚽️ Are we too purist? 🤔 Photo credit: Oliver Huddlestone Source: *Ipsos **Salesforce #SportMarketing #FootballMarketing #SportFans #SportsAdvertising #SportsCampaign #SportBusiness #PremierLeague #FootballFans

⭕ Dear Mr. Szczęsny, I hope you've passed on these 5 marketing concepts to increase fan engagement (and business opportunities) in Poland. The transfer of the 'retired' Wojciech Szczęsny to FC Barcelona has potential on many fronts, not just on the pitch. The rise in the goalkeeper's marketing value is obvious (e.g., +150k followers on #Instagram alone in just a week, purely from media buzz). ❌ But what about FC #Barcelona and #LaLiga? Here are 5 concepts for marketing this potential, linked to the arrival of the popular "Tec" to the Catalan giant: 🇵🇱 𝗣𝗼𝗹𝗶𝘀𝗵𝗻𝗲𝘀𝘀. Not just relying on Szczęsny himself, but on 𝗮 𝗣𝗼𝗹𝗶𝘀𝗵 𝘁𝗵𝗲𝗺𝗲, which resonates strongly in Catalonia today. 𝗪𝗼𝗷𝗰𝗶𝗲𝗰𝗵 𝗦𝘇𝗰𝘇𝗲𝘀𝗻𝘆, 𝗥𝗼𝗯𝗲𝗿𝘁 𝗟𝗲𝘄𝗮𝗻𝗱𝗼𝘄𝘀𝗸𝗶 𝗮𝗻𝗱 𝗘𝘄𝗮 𝗣𝗮𝗷𝗼𝗿 - arguably the 3 biggest figures (in their positions) in the history of Polish football. ▪ Marketing-wise: focus on the trio. FC Barcelona as the most "Polish" club. ▪ Content-wise: e.g., Pajor vs. Lewandowski scoring competition with Szczęsny in goal. The unofficial Polish website of FC Barcelona fans (FCBarca com) is - depending on the source - one of the two most visited club websites in Poland (the other being RealMadrid pl), leaving the sites of Polish football clubs far behind. 🇵🇱 🗣 The Blaugrana fan base in Poland is huge and will only grow. 𝗧𝗵𝗶𝘀 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀 𝗮 𝗹𝗼𝗰𝗮𝗹𝗶𝘇𝗲𝗱 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵. Concept: the official Barcelona website has 6 #language options. Adding Polish would be a good move (especially for the youngest, emerging fan base), as would doing the same for other platforms (app, ticket purchasing, online advertising). Every Polish accent ( 🛫 airport, 🏟 stadium) would be worth its weight in gold for the Polish fan who strongly values patriotism. 🇵🇱 🎙 Using the "𝗹𝗼𝘀 𝗣𝗼𝗹𝗮𝗰𝗼𝘀" (Polish people) motif, as Catalans are often called in Spain. Concept: Media content with the three Polish musketeers, a stadium chant referring to the Polacos motif, etc. 🇵🇱 🤝 Occasional 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗣𝗼𝗹𝗶𝘀𝗵 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗻𝗱 𝗶𝗻𝘀𝘁𝗶𝘁𝘂𝘁𝗶𝗼𝗻𝘀 - not just to fill stadium #advertising (as in the case of Dawid #Podsiadło or #Mata) with new brands (and such proposals will certainly appear), but also participation in and communication of social initiatives. Concept: media content playing on Polish holidays, historical events. 🇵🇱 💹 Content Marketing ideas: teaching other players Polish, Polish cuisine and a tour of Polish places in Barcelona, Polish customs, introducing Poland. In this regard, I suspect that at least a few Polish companies would be keen to cooperate (travel to 🇪🇸 Catalonia 🔄 Poland, polish fintechs). So, Mr. Szczęsny? Can something be done?

🌍 Connecting Global Sports with Local Passion 🌍 Did you know that 394 million sports fans worldwide say that easier access to live events would deepen their interest in a sport, league, or competition? From organized watch parties to events with fan groups, the message is clear: fans crave authentic, accessible experiences. 📲⚽ Here at Samba Digital, we’re experts in bringing these experiences to life. By blending innovative content with deep local insights, we help global brands forge real connections with fans across borders. Ready to make your next campaign resonate on a global stage? 🌟 Let’s talk! Text us! #SportsMarketing #GlobalSports #FanEngagement #LocalInsights #SambaDigital #MarketingInnovation

🏴󠁧󠁢󠁥󠁮󠁧󠁿 It’s coming home on and off the pitch for Progressive Sports South Glos and Bristol… We have been working with Mitchell and the team at Progressive Sports for around 6 months as their outsourced marketing agency, and recently set out to leverage the Euro 2024 tournament and England's progression through the tournament as the catalyst for a campaign to boost bookings on their soccer camp. ⚽️ Our campaign had three clear targets: 🎯 Increase engagement with current Facebook followers 🎯 Boost bookings for the summer soccer camp 🎯 Enhance brand awareness After securing a place in the final on Sunday, we thought we would share the results of our campaign so far… 📈 𝗕𝗿𝗮𝗻𝗱 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀: Follower count and profile reach have soared by 39%, significantly increasing brand visibility. 💬 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: We've seen an impressive increase in interaction with 311 comments across our posts, averaging 51 comments per post. 🚀 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗩𝗶𝘀𝗶𝘁𝘀: Engagement on the profile has skyrocketed, with profile visits increasing by over 140% since the first competition post. Now, let’s translate that into tangible results in other words pounds and pence: 💷 𝗕𝗼𝗼𝗸𝗶𝗻𝗴 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝘀: Following the first group stage game, Mitchell reported that their "holiday camp numbers had doubled since Sunday." 📊 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗦𝗽𝗶𝗸𝗲𝘀: After the R16 tie, Mitchell noted a clear spike in bookings linked to each previous post and winner announcement. This campaign highlights that sometimes you don’t need paid ads, big budgets, or fancy media assets. What you need is consistency, an event to latch onto, and clear aims and strategy. A huge thank you to Progressive Sport for their trust & collaboration. Together, we’ve shown the power of strategic, event-driven marketing! 🤝 Now for one more post, the final… 🙏🏻 🏆 #MarketingStrategy #Euro2024 #Engagement #BrandAwareness #ProgressiveSport #SummerSoccerCamp #MarketingSuccess

COMPETITION REMINDER Don't miss this opportunity to transform your club's digital presence! 🚀 📲 Link in bio to get started! #SportsClubs #ClubDevelopment #SportsBusiness #GrassrootsSport #SportsTech #DigitalSports #ClubMarketing #SportsManagement #SportsCommunity #LocalSport #SportsBiz #ClubGrowth #Connections #SportsInnovation #ClubDigital #SportMarketing #UKSports #Network #ClubPromotion #Followers

Witness FC Midtjylland's Championship victory, and see how they turned it into a spectacular social media celebration using Content Stadium! Here’s how they did it ⬇️ 1️⃣ PRE-MATCH | Fans play an important role in these games, and FC Midtjylland created live branded content well before the whistle blew. 2️⃣ PLAYER ARRIVAL | Capturing content on the go is key when the players arrive at the stadium and take the field to warm up. 3️⃣ DURING THE GAME | Creating fast branded content is crucial on a day like this, especially to inform your fans. They created a combination of templates and branded live videos that really made an impact. 4️⃣ POST-MATCH CHAMPIONSHIP | Right after winning the title, FC Midtjylland swiftly switched their branded colors to gold and created loads of content with new championship branding. Just like that, in a matter of seconds! Want to see more? Meet us today and tomorrow at Soccerex in Amsterdam, where our team will showcase our all-in-one content creation platform and share great content examples like this one. #sportsbusiness #contentcreation #FCMidtjylland #SoccerexEurope #sportsmarketing

🚀 Launch into greatness! The Sports Media NIL Marketplace is not just a platform – it's a launchpad for success. Let's defy expectations, break barriers, and soar to new heights together! Marketplace coming soon! #LaunchIntoGreatness #SportsMediaSuccess #NIL #NILMarketplace #StudentAthletes #Dakdan #Sports #SportsMedia #SportsMediaInc