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"Use AI to form a base, not to form a solution" - Ankit Banga, Chief Business Officer, FCB/SIX An insightful conversation with Ankit Banga and Tanya Saihgal as they delve into digital transformation, innovation, and engagement. Explore the future of digital with these two enigmatic trailblazers. #digiadcon #Digiadcon2024 #adtechtoday #Digitalplatform #Digitaladvertisting #Marketing #event
During the 8th edition of exchange4media's Techmanch in Mumbai, Ankit Banga, CBO of FCB/SIX India joined the panel discussing 'How AI is Transforming the Art of Marketing'. Ankit shared insights and examples of how we at FCB/SIX India and FCB Kinnect, have been using AI to revolutionize customer understanding, crafting personalized experiences, and supercharging our creative campaigns. Rajesh Chopra sandeep verma Ankit Goenka Akshat Singhal Ramesh Padala #FCBSixIndia #FCBKinnect #e4m #ThoughtLeadership
HDFC Bank’s Lulumelon EOSS roars at Cannes Lions! 🦁🚀We’ve proudly bagged a Silver Lion in PR for Use of Events & Stunts. ✨ . . For HDFC Bank by FCB Kinnect & FCB/SIX India . #Glory #KinnectImpact #DreamCrazy #Manifest #HDFCBank #LulumelonEOSS
If you’re looking for a bold move in your career, we’re looking for kings and queens who #OwnTheBrand 👑 Check open positions on our careers page : fcbkinnect.com/careers FCB/SIX India FCB Kinnect #BeAKinnector #FCBKinnect #FCBSixIndia #HiringNow #Careers
Welcoming Plum to FCB/SIX India! Our team is eager to steer the digital mandate that will accelerate the brand's growth and strengthen its standing in the cosmetics industry. #WinUpdate #FCBSixIndia
In an era where Gen Z and millennials reign supreme, the choices for consumers are vast. Ankit Banga, our Chief Business Officer, told Financial Express about the importance of marketers refreshing their brands promptly to stay relevant and resonate with these key demographics. Read the full article here: https://lnkd.in/dkjnbRAn BrandWagon FinancialExpress #Marketing #BrandRefresh #GenZ #Millennials
Thrilled to introduce two exceptional individuals joining FCB/SIX India. Gagan as VP - CX Operations & Arun as Sr. Director CRM. Together, they'll fuse creativity and technology to deliver outstanding customer experiences (CX) across our client services, bolstering our commitment to harnessing 'creativity as an economic multiplier'. FCB/SIX India FCB Kinnect #Welcome #Kinnectors
JioCinema is revolutionising digital branding on Cricket with innovative features like 'Click-to-chat on WhatsApp', interactive video ads, branded video trays, gamification, spot buys, branded emojis etc. Our CBO, Ankit Banga discusses how these advancements positions JioCinema as a comprehensive branding platform this cricket season. Read full article here: https://lnkd.in/dsXCMcnv #DigitalInnovation #IPL2024 #FCBSixIndia #Media #IPL #Press
The BIGGEST KPL season ever is upon us!! With 12 unstoppable teams and 157 passionate kinnectors battling it out, the competition has never been fiercer. 🏆 On 22nd March, we find out which team, reigns supreme! 🏏 #KPL #BiggestSeasonYet #GetALife 🏆✨ FCB Kinnect FCB/SIX India
A lot of people still view digital marketing as solely performance-based. While performance marketing gives quick results, brand building creates loyalty, which is long-term and indefinitely better for sales as well. However, sometimes it's a tug of war between the creative and business teams. Ankit Banga, CBO, FCB/SIX was one of the panelists at the afaqs! DIGIES 2024 conference and spoke on the topic 'Has performance marketing overtaken brand building?' Sharing his thoughts on the subject, Ankit stated that marketers need to have a healthy mix of brand building and performance marketing, depending upon the lifecycle of the brand and the category it belongs to. He also pointed out that most veteran brands first give importance to building a strong story for the brand. #FCBSixIndia #PanelDiscussion #BrandBuilding #PerformanceMarketing #ThoughtLeadership
