FCB/SIX India’s Post

Cricket fever for all! JioCinema 's bold move to make IPL FREE is a game-changer! This strategic decision broadens their reach, fosters brand loyalty, and positions JioCinema as the ultimate cricket streaming platform. Here's why this move is a win-win: Increased viewership: Millions can now enjoy the IPL without a subscription, boosting JioCinema's user base. Enhanced brand image: Jio positions itself as a champion of accessibility, fostering goodwill and brand loyalty. Targeted advertising opportunities: A wider audience translates to more targeted advertising opportunities, creating a win for Jio and advertisers. What do you think about JioCinema making IPL free? Let's discuss in the comments! #JioCinema #IPL2024 #FreeStreaming #CricketFanatics #MarketingMasterclass #CricketForAll #JioCinemaWins #FanFirstApproach #JioCares #StrategicMarketing #MonetizationStrategies

Can OTT players keep providing premium content like cricket free on their platforms? Before we delve on the 'CAN', we should understand 'WHY' OTT players want to provide cricket content free given the fact that they have to shell out huge amounts to buy the broadcasting rights. According to Santosh N, Managing Partner of D & P Advisory, 📌 Providing free access to premium content like cricket, is a powerful customer acquisition tool. 📌 It helps boosts the OTT platform’s user base. 📌 It also feeds into a larger ecosystem of services offered by the parent company. 📌 The increase in users on the OTT platform can lead to higher engagement and revenue in other businesses, such as telecommunications, digital services, or retail. Read the article by Christina Moniz where she dissects whether it makes economic sense to provide free cricket content and the strategies OTT platforms would explore to recover media rights costs. #IPL #cricket #mediarights #OTT #ottplatforms #advertisingstrategies https://lnkd.in/d9Gvxd6F

Disney+ Hotstar app plan flopped! Ambani offers free matches on JioCinema! #Ambani #DisneyHotstar #Feature #IPLBroadcast #JioCinema Disney Plus Hotstar is heavily affected by Mukesh Ambani’s strategy. Mukesh Ambani has earned more than Disney Plus Hotstar by showing free IPL cricket matches on the JioCinema app, while users had to pay Rs 1499 to watch the match on the Disney Plus Hotstar app. However, the question arises: why couldn’t Disney Plus Hotstar https://lnkd.in/g9YFkkFz

19 Nov 2023, My husband didn't touch this phone for approx 2 days Like every crazy Indian Cricket fan, he was upset. The last thing he wanted to talk or see about was how India lost the World Cup. Now again, IPL fever starts🏏 But do you know, This company has a monopoly right over the IPL broadcaster ad revenues! 💸 As you watch IPL, there is one company who will be minting money in the background, since it enjoys monopoly rights over the IPL's ad revenue. Not only this year, but this company has acquired the broadcaster advertising 🚧rights till 2027. To give your idea about the total PL ad revenue; in the year 2021 it was around ₹3500 crore, in the year 2022 it was around ₹4000 crore; whereas in the vear 2023 it was ₹10000 crores. Out of this, the Star Sports and the Jio Cinema app together earned around ₹4700 crore as ad revenue in the year 2023. Now with the mega merger of RIL and Disney, Star Sports and Jio Cinema app will come together under this one small cap company which has given around 75% returns in the last 1 year. The name of this company is “TV18”. Let me know in the comments if you will be investing in this. Also, tell me which IPL team you support. (I support MI) ——————————————————————- For more such content follow Minal Udeshi

Let’s continue to see ‘Why is IPL Free on JioCinema?’ In my previous post, I explained how the revenue of the Indian sports industry had reached an all-time high, and cricket was revealed to be the primary sport driving the industry forward. Previous post: https://lnkd.in/gUH5t99U I also showed how Indian Premier League India JioCinema reached new heights after the streaming service decided to broadcast the IPL for free for the second year in a row. These factors certainly must have been on Viacom18 Sports' mind when it decided to stream the IPL for free for one more year. However, there might be other factors in play, too. So, let’s see what these are. Insight #1 While Disney+ Hotstar capitalized on subscription fees, charging Rs.1499 [~ $18] for IPL viewing, which contributed to a hefty Rs.1,200 [~ $143.8 million] crore during IPL 20222, JioCinema adopted a different playbook. By streaming the IPL for free, JioCinema has significantly expanded its viewer base, providing an attractive proposition for advertisers. The strategic decision to offer the IPL for free worked wonders for JioCinema. The OTT platform raked in a whopping Rs.3239 [~ $388.12 million] crore in ad revenue alone during IPL 2023, eclipsing Disney+ Hotstar’s combined revenue from subscriptions and advertisements in 2022. Insight #2 JioCinema’s approach offers a win-win scenario for both viewers and brands. Brands gain access to a larger, more diverse audience, allowing them to tailor their marketing strategies more effectively and secure prime ad slots at premium rates. Meanwhile, viewers enjoy free access to high-quality cricket streaming, enhancing their IPL experience without the burden of subscription fees. JioCinema launched a new segment called Brand Spotlight. It featured companies like Dream11, Parle Products Pvt. Ltd, Charged by Thumps Up, Britannia Industries Limited, Dalmia Bharat Limited, and HDFC Bank. The 2024 IPL campaign has 18 sponsors and over 250 advertisers participating for the first time. Insight #3 One of the key challenges facing JioCinema is monetizing its free IPL streams. With no subscription revenue, the platform is banking heavily on advertising to generate income. JioCinema’s success story with IPL streaming points to a broader trend in the digital entertainment industry, where content accessibility becomes a key driver of viewer engagement and loyalty. This model presents intriguing opportunities for content platforms to explore innovative monetization strategies prioritizing audience growth and engagement over direct subscription revenue. - - - - - - - - - - - - - - - - - - - - - - - - - - - - Follow Bharat S for more content like this. P.S. If you enjoyed this post, please give it a like, drop a comment, or share it with your friends! Your engagement really supports my work and helps extend our discussion to a wider audience.

India vs Zimbabwe T20I: Heavy discounts on TV ad slots? Advertiser interest diminished due to the timing of the series—between IPL and T20 World Cup, and right before the beginning of the festive season, say experts. ✍ Aditi Gupta #pitch #indvszim #t20i #discounts #tv #adslots #advertising

🚨 The average revenue per user (ARPU) for OTT video advertising is expected to reach $52.25 by 2025 (Statista). ❓ Why is this important?.....(cont'd) 🎯 It's important because it highlights the opportunity for sports clubs and facilities to take a layered approach to revenue generation when implementing an OTT platform. 💰 Besides the more obvious advantages of SVOD and TVOD revenues generated from monthly or annual subscribers and casual streamers of one-off events or games, advertising dollars shouldn't be overlooked as an important dimension of a broader OTT strategy. ✅ 72% of OTT viewers can remember a specific ad they saw while watching content (Webnexs) ✅ 66% of people who watch OTT video content discovered a new product or service (Webnexs) ✅ 65% of OTT viewers look up product info on a second screen while watching their content. 🧠 Remember: **Sports viewers are loyal watchers** One of the main drivers behind the push for streaming services to get sports content onto their platforms is the built-in audiences that they provide. #streamstaidium #sportsadvertising #sportsinnovation #sportstech #sportcamera #sportsdevelopment #sportstreaming #sportsanalytics #basketball #hockey #soccer #volleyball

Learn how to boost user engagement like never before 🤯 Anshumani Ruddra's masterclass on elevating Disney+ Hotstar with cricket insights and customizing Practo for key audiences is here ⤵️ Save this and follow The Product Folks for more 📈 #InsurjowithTPF

⚽ 3 reasons why the sport content is beneficial for steaming platforms ⚽ 👀 Audience  Sport fans are the most loyal audience in the world. They will watch new matches of their favourite teams regardless of how they performed last season. 🏹 Unique place for advertising The viewer of sports broadcasts is probably the most tolerant to advertising. The ads do not interrupt the film or series in the most interesting place, but fill in the breaks between halves, periods, quarters and sets. 💰 Growth driver  According to the statistics each American has 3 to 5 subscriptions. As prices for subscriptions has risen significantly, consumers start to think which of them they should cancel. The sport content can help not only to grow number of subscribers, but not to loose the existing audience. Best example is the case of Hotstar (owned by Disney). When the platform decided not to prolong rights for cricket championship, the number of their subscribers declined from 52,9M to 40,4M #sport #streaming #sportstreaming #videostreaming #Disney

T20 World Cup: High demand for TV ad inventory as India makes it to Super 8? Industry sources say that 15% of the inventory is kept for later stages and sold at a high premium of 50-200%; but given TV's extensive reach, brands are more than willing to go all out on ads. Vinay Hegde comments. ✍ Aditi Gupta #e4m #t20worldcup #cricket #tv #advertising