A lot of people still view digital marketing as solely performance-based. While performance marketing gives quick results, brand building creates loyalty, which is long-term and indefinitely better for sales as well. However, sometimes it's a tug of war between the creative and business teams. Ankit Banga, CBO, FCB/SIX was one of the panelists at the afaqs! DIGIES 2024 conference and spoke on the topic 'Has performance marketing overtaken brand building?' Sharing his thoughts on the subject, Ankit stated that marketers need to have a healthy mix of brand building and performance marketing, depending upon the lifecycle of the brand and the category it belongs to. He also pointed out that most veteran brands first give importance to building a strong story for the brand. #FCBSixIndia #PanelDiscussion #BrandBuilding #PerformanceMarketing #ThoughtLeadership
FCB/SIX India’s Post
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Ready to win the gold? Excited to nominate your achievement? Get ready and visit the link below to access more info on entry deadlines, entry kit & award categories - https://lnkd.in/gXghAQw6 The MENA Effie Awards is back yet again to celebrate the success of marketing effectiveness! This year, on 22 November, we will bring together over 1000+ professionals from the industry of Marketing & Communications in MENA to recognize any and all forms of marketing that contribute to a brand's success. Interested in partnership opportunities? Drop a comment below! #MarketingEffectiveness #Marketers #Creatives #Awards #MENAEffie #AwardingIdeasThatWork
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🔴At #ADMAGlobalForum Jessica Hatzis, CMO, frank body shared her view on how performance and brand can live in harmony. 🙏 The key is in creativity, taking risks and asking yourself why you are doing the brand building activity.💭 👉If you didn't attend ADMA Global Forum, we highly encourage you to catch up on all the highlights you missed out on > https://lnkd.in/gisdY98Z #ADMAGlobalForum #IntelligentMarketing #CMO #MarketingLeader #MarketingLeadership #SeniorMarketingAdvice #Marketing #DigitalMarketing #brandmarketing #performancemarketing #brand
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When do agencies fail their clients? Once they stop taking note of emerging trends. Because the CPG landscape is incredibly dynamic, agencies specializing in CPG clients can't afford to rest on their laurels. And if they do, they risk losing it all. So, we'll say it louder for the people at the back: Staying on top of emerging industry trends is crucial! We asked those battling it out in the trenches which of the latest industry developments they believe will have the greatest impact on CPG brands. Swipe through for their insights. 👆 Etienne Bruwer Gerrie Van Niekerk David Carrillo Brad Hendrickson #MagneticCreative #DigitalMarketing #Branding #Advertising #ConsumerGoods #CPGAgency #AwardWinning #ThoughtLeadership
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Ever wondered how to create a brand that stands the test of time? Join Azim Nowaz Khan, FCB Bitopi's Strategic Planning Manager, in a FREE workshop where we unravel the secrets of brand success! Ready to ignite your brand brilliance? 🔥 Check the comment section to register now. #MarketingMagic #BrandPlanning #BrandSuccess #Workshop #UpSkilling #Keeron
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Experienced CMO I Strategic Growth and Marketing I DIMAQ Professional | Premium Goods Expert driven by Value Creation, Sales results and Digital Transformation
Great privilege to be invited again as a Judge for the Global Best of the Best Effie Awards. Effie stands for promoting creativity and innovation translated into most effective campaigns proven by tangible business and market results. The determining factor for success in the Effies is the degree of challenge for set business goals in the context of the category, competitive and brand situation, and the results achieved. Curious to learn cases from all over the world! #effieawards2023 #efficiencymatters #braveconcepts
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Are you ready to elevate your brand strategy? 🚀 We're talking Marketshastra: where strategies clash, creativity reigns, and only the boldest brands emerge victorious! ➡️ REGISTER before December 10th and get a chance to win a cash prize of Rs. 30,000🥳 #roadtonavikaran #interface #mba #marketshastra #marketing #brands #bschool
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Reflecting on an inspiring Keynote at our #iMediaMMSNZ in Taupō last week. James Hurman‘s presentation provided delegates with a unique learning opportunity. In his masterclass, "Future Demand: How to explain the value of brand marketing to non-marketers", attendees gained valuable insights into contrasting methods for generating immediate sales growth and to driving sustaining long-term brand development. #NZMedia #Brandmarketing #NZMarketing
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The ThenWhat business is focused on two business initiatives: client service and brand incubation. We aim to build strong, memorable, authentic brands that resonate with consumers and stand out as category leaders. - #ThenWhat #BrandLab #BusinessFocus
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Head of Commercial Growth at GDS Group | Connecting your target accounts through powerful experiences that accelerate pipeline & growth.
Discover how GDS Group empowered Merkle to: - Build a reputation as a trusted advisor - Amplify brand awareness - Capture a larger market share - Nurture and expand existing accounts Read the full story and uncover the secrets behind Merkle's remarkable growth: https://lnkd.in/eHeJSU7E #GDSGroup #Merkle #Partnership #Success #BrandAwareness #MarketShare #TrustedAdvisor
