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Have you heard of La Maritxu? If so have you stood in the now long line to reward your taste buds for a slice? Be warned you will need patience if you haven't been and want to try the award-winning Basque cheesecake as it's the latest London foodie gem to go viral. It joins the Tamworth spud van who got a lucky strike on TikTok and now, apparently, takes £7.5k a day! How to go viral and it's sustainability intrigues me - you too? If I now see a line out on my travels I don't join it but I do have a serious look at it. Well, its an ideal way to find out the customer base don't you think? So what strikes up the viral sensation? What hooks the consumers and, importantly, to they remain hooked or as quickly as they appear they disappear and head to the next thing? Is it ... the brand the story the visual the taste the location the uniqueness the desire to follow and be part of the fan base is it more likely if the product is take away or sit in or irrelevant? is it a pick 'n' mix of the above or none of them? And, does going viral guarantee the success and sustainability of your business? This surely has to be a pivotal element? What do you think? 📷 Le Maritxu, Connaught Street, Sunday 4th Feb #viralmarketing #foodandbeverage #foodanddrink #restaurantindustry

Perspectus Global loves to celebrate World Cocktail Day. We’ve done a lot of research into cocktails - and not just drinking them. We’ve been delighted to help out Bacardi with their cocktail trends report for the last three years and are happy to look back at the top drinks for this year.  Maybe you should try one to celebrate! And after a drink, drop us a line at info@perspectusglobal.com with any research for marketing needs. #WorldCocktailDay #Research #Marketing #ConsumerTrends

As I enjoy my Dunkin' cold brew, I came across news that Patrick Mahomes has launched his own coffee brand. This made me realize just how many celebrities have entered the coffee game recently—Robert Downey Jr., Green Day, Rudy Giuliani, and hip-hop stars like The Weeknd, Kevin Gates, Snoop, and Jadakiss. Kevin even sells "bricks" of coffee by the "kilo" (a daring, but clever branding tactic). With so many celebrities diving into coffee and other ventures, it makes me wonder: is it smarter for them to start their own brands or invest in established ones? The coffee market is worth $28B, so it's a lucrative opportunity. But will fans leave Starbucks or Dunkin' for Kevin's "kilos" of coffee or Patrick's Throne Sports Coffee? It's fascinating to see how these celebrity-led brands will differentiate themselves and leverage their star power. #celebrityventures #artistventures #strategicmarketing #strategicbranding #businessdevelopment #influencermarketing

🚀 Embracing innovation in my morning routine with The Brew Company's Be Your Own Barista coffee bags! ☕️ As a Video Marketing Manager, I thrive on creativity, and that extends to my coffee choices too. The convenience of brewing ground coffee beans in a bag is a game-changer, especially when time is of the essence. 🕒 Currently savoring their Columbian blend, a rich and aromatic experience. 🌍 The unique flavor tones from the Colombian region add an exquisite touch to my daily brew, enhancing every sip. ☕️✨ In the world of marketing, embracing innovation is paramount. Just like refining my coffee routine, staying ahead in the industry requires adaptability and a taste for new ideas. Here's to the perfect blend of innovation and creativity! 🎥🚀 #Innovation #CoffeeLover #VideoMarketing #Creativity

That's the spirit! And that one. And that one over there. Spirits industry outshining beer and wine in 2023, just like in 2022. Ask yourself: Where does that leave my case depletion goals for rose? Or that domestic pilsner that used to be available in one state and now forces certain LinkedIn post authors to ship it back every time they're back near Brooklyn? (That one hits close to home, obviously.) Consumer trends might be staying in this shifted state - so it's incumbent upon brands now to either ride this wave or find the gaps on- and off-premise that they can solve for. Let's get planning.

Yesterday I spent the day eating and drinking my way around Birmingham’s Food & Drink Expo. Such a diverse array of exciting brands all under one roof — a huge thanks to everyone exhibiting, you all smashed it! A quick snapshot of my observations: ✴ It’s all about the experience. Today’s consumers want more than just a product — they’re seeking brands that deliver a unique, emotional experience. ✴ Clear differentiation. Having the tastiest product isn’t enough — consumers need to know immediately what makes you different (and why they should care). ✴ What’s the story? Brands that know their audience and present an effective story attract far more attention. It’s all starts with the story… TIP: If you’re planning to go today, skip breakfast and don’t make plans for dinner… you won’t go hungry at this one! 🥐 🍰 🍫 #foodanddrinkexpo

The thing that connects all the work Kate Bernot and I do on Sightlines is sharing the "why" behind trends, decisionmaking, and consumer behavior. We are not a data company—we articulate the “so, what?” that make insights meaningful. Here's the latest... This week on Sightlines: • An explanation of how Michelob Ultra became retail's #2 beer (by dollars)—it's about far more than an ad spend. • Why a new sparkling water emphasizes what matters for those who make, distribute, and sell alcohol, too. Upcoming topics: • Happy hour is making a comeback! How to advantage of the trend. • How increased importance of c-stores influences consumer behavior in all areas of retail and what it means for producers and retailers. • Why Asian flavors offer a unique sweet spot for alcohol brands. • Lotsa Gen Z talk. Our work helps companies of all sizes across alcohol (and non-alc, too!) stay ahead and stay smart. DM me if you want to learn more or get some examples of the work we do. But really, you should just join us: https://lnkd.in/eTFB-VYE

Stay connected with your customers through data-driven insights from Wine Market Council. Our research helps wineries understand consumer preferences, buying habits, and trends, so you can craft marketing strategies that resonate. By aligning with what your audience truly wants, you’ll not only engage more effectively but also build lasting relationships. Join Wine Market Council and stay ahead of the curve with market insights that keep you connected. Colangelo & Partners

Discover fresh perspectives in the Wine & Beverage industries. Cheers to new insights! 🍷 #MarketResearch #BeverageIndustry #ConsumerBehaviour ...................................................................... Click ESR Research + Follow + 🔔 Partner with us to effectively reach and engage your target audience. ......................................................................

We have just released our latest CEO report focusing on the Food & Beverage Industry. 📊 In this report, we delve into the intricate details of each CEO and their brand by analyzing social and mainstream media data. Here's a snapshot of what you can expect inside: 🔍 Media Dominance: Discover which CEOs are leaving a significant mark in mainstream and social media circles. 📰 Leading Topics: Uncover the driving forces behind news coverage of CEOs and their brands. 🔥 Controversial Issues: Explore the contentious topics igniting online activism. 📺 Media vs. Social Media: Understand the disparities in coverage between mainstream news and social media platforms and who's leading the conversation. To access the full report on Food & Beverages CEOs and their brand in the media, complete the form below in the comments. Stay informed and ahead of the trends! 🚀 #CEOs #FoodandBeverage #MediaAnalysis