FCTI, Inc.’s Post

The obvious caption here, coming from an out of home media company, might come out swinging against paid search (or any other form of advertising—really). Not us. Not at New South. You see, we believe that good advertising STARTS WITH OUT OF HOME. But utilizes other media formats along the way, to help the customer through their journey of purchasing, or giving, or watching, or whatever it is that our clients deem as a successful return. You see, advertising is at its best, when we use multiple forms of media. Together. All driving your message home. Harmoniously. Effortlessly. So that you can concentrate on running your business. #ooh #paidsearch #ppc #marketing #dooh #onlineadvertising #sem

Just as "location, location, location" guides the real estate industry, "quality, quality, quality" is the name of the game for digital out-of-home campaigns. In Mike Schott's latest piece for MarketingProfs, he outlines the importance of quality inventory, quality targeting, and quality measurement for truly exceptional DOOH campaigns. Worth a read! https://lnkd.in/er6876xh

Let's embrace the future of advertising and explore the world of Digital Out-of-Home (DOOH) advertising! A fantastic way to advertise with an ever-changing canvas that allows for endless imagination! ✅ High-Medium Income group segment targeting ✅ Cloud Controlled: The campaign may be uploaded in a matter of minutes, and the displays are cloud-managed ✅ HD screens with high resolution for greater visibility. ✅ Unlimited room for innovation ✅ The screens may display video ✅ 32-inch large screen size ✅ 90-sec loop, ad runs 40 times in an hour and 720 times in a day ✅ Screen operation hours: 6:00 AM to 12:00 PM Total: 18 hours in a day Connect at 📧 amansingh@adonmo.com or 📞7742355135 to know more #advertisingcampaign #adonmo #liftbranding #brandidentity #dooh #digitaladvertising #digitalbranding #digitaloutofhome #branding #advertising

Programmatic Digital Out-of-Home Creates Results The AAA Q1 2024 report shows a 10% increase in Digital OOH revenue growth! The Blindspot DOOH platform (www.seeblindspot.com) offers both managed service and self-serve with advanced data-driven targeting and measurement, including attribution and brand lift studies, providing actionable insights from a correlation of mobile location data to track sales, site traffic, footfall, dwell time, imps, demos, app downloads,…. Ping me if you are looking to pick specific hourly slots on specific digital billboards and run essentially programmatic guaranteed campaigns on a fixed cost per play basis. #programmatic #programmaticadvertising #digitaloutofhome

Dive into this article to explore how DOOH is a game-changer for your advertising campaigns!  #dooh #advertisement #doohadvertising #digital 

This publicly available working paper from the #MarketingScienceInstitute at #theARF not only enhances our understanding of visual attention in advertising but also offers practical tools for marketers to optimize ad placements for maximum engagement. #eyetracking #attention #advertising #advertisingresearch

Maximize Summer Visibility: Unlock the Power of DOOH Advertising https://lnkd.in/eadrfxCg #MarketingStrategy #DOOH #Summer2024 #DigitalAdvertising”

Two interesting cases of clients embracing the power of digital out-of-home (pDOOH) with an audience-first vs channel-first approach. And surprise...creating audience-first strategies can go beyond online environments and reach people in the real world. #MarketingStrategy #BrandAwareness #OmnichannelMarketing #DigitalAdvertising

TargeTrac.Pro was built to help Outdoor and Self-Defense Brands reach their target audience WITHOUT Big Tech censorship. Programmatic Advertising is changing the game for the industry by finding partners and publishers who aren't afraid of freedom. Learn More Here -> https://lnkd.in/e3xAFcdq Finding the Perfect Consumer With 1000's of datapoints and the ability to target devices down to the household, we help unlock the potential of your brand with our strategic approach to programmatic advertising. Cross Device and Multi-Channel Target Across All Devices, No Matter Where They Consume Media. Maintain an integrated message across all channels and media. Engage consumers across ALL DEVICES and target them where they consume media. DealerConnect: Drive Buyers to Dealers Drive Measurable Traffic to Online or Brick & Mortar Retailers DealerConnect.Pro specifically addresses Product Pull Through at the dealer level. By geo-fencing and showing ads to the right audience, you can drive more sales. Schedule Some Time: https://lnkd.in/eG2bWgeM #marketing #marketingdirector #outdoors #programmatic #advertising

"Unleashing the Power of OOH Advertising: What Medium Encompasses All These Unique Selling Propositions (USP)! 🚀 📍 **Location Precision:** Strategically position your brand in high-traffic hotspots for maximum impact. 🔮 **Dynamic Content Integration:** Innovate with real-time, personalized content tailored to your audience. 🌿 **Eco-Friendly Practices:** Stand out by aligning your brand with our eco-conscious OOH advertising practices. 📊 **Integrated Analytics:** Measure success in real-time and optimize your campaigns on the fly. Join me for benefits like: 🤝 **Interactive Touchpoints** 🎨 **Artistic and Innovative Design** 📍 **Localized Targeting** 🎉 **Exclusive Events Integration** 🚀 **Game-Changer for Brands, Marketers & SMB:** No worries about ad blockers, third-party cookies, ad fraud, or Online Reputation Management (ORM) – because it doesn't apply! 🛡️ Ready to bring your 2024 advertising campaign to life? Connect with me, and let's seamlessly blend your offline and online efforts! 🌟🔗 #OOHAdvertising #MarketingMagic #InnovationHub #ROI #ROAS #DigitalMarketing #SMB #Brands #AdBlockers #Cookies #AdFraud #OnlineReputationManagement #StrategicPartnership"