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#Huddle2023 Defining the 'value proposition' is a key step in implementing MarTech initiatives. Once organizations know what value they want to derive from MarTech, they can easily align the right technology and marketing to achieve those goals.   Madhu Sudhan, Founder, Punt_Partners, rightly highlights the 4 major value propositions which will allow organizations to personalize the multiple touchpoints in the customer journey.   Want to learn about how defining value can lead to MarTech success? Stay tuned for more updates from the Huddle. Sanjay Sahay Chandramouli Srinivasan #martech #marketing #brands #insights #marketresearch #feedbackinsights

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