Femi Giwa’s Post

A couple of days ago, I did a post about the importance of mid and small influencers. Well, if that didn’t end up on your feed, here’s something more. 🌟 A recent post by Digiday sheds light on the same phenomenon. 📊 Amid economic challenges faced by platforms, brands, and the esports community, they are increasingly shifting towards smaller to mid-size creators. This saves them bucks 💸 while reaching a wider audience 🌍. The platforms and esports communities are now starting to invest in smaller creators. Even Luminosity Gaming chose not to renew their contract with Felix “xQc” Lengyel, their most famous and expensive player. Instead, they are focusing on building relationships with more cost-effective talent. 🎮✨ At StreamO, we specialize in connecting brands with the full spectrum of gaming talent. From seasoned streamers to emerging stars, we have a diverse pool of over 20,000 gamers ready to amplify your brand’s message. Join us today! 🚀 Source: Digiday #influencermarketing #esports #gamingcommunity #midtiercreators #smallercreators #economics #brandstrategy #digitalmarketing #contentcreators #genzmarketing #luminositygaming #streaming #influencers

Be part of gaming like never before on Metis🌿 with the Arena of Faith Social Center 🏟️ Team up with Web3 gaming influencers and level up your journey on AOF 🎮⬆️ Fair play, rewards, and one-of-a-kind experiences happen when you combine esports with Web3 innovation Read this article for more 👇 https://lnkd.in/erZ5yN5X

Our new blog is focused on esports as it continues to grow. 🎮 📈 Discover how your sports brand can use this as a slipstream to achieve pole position. 🏎 ✨ Boost brand awareness with esports influencers. ✨ Foster positive associations and differentiate your brand. ✨ Examples from brands like Red Bull, JD Sports, and the LA Lakers. Ready to level up? Dive into our latest blog now! 📝🔥 https://lnkd.in/eZerGfGj #sportsmarketing #Esports #Brandgrowth #marketingstrategy #FastbreakStrategy

"Introducing Gamernomics: Where Gamers Become Influencers! Pakistan's premier gaming talent management agency is here to elevate your gaming journey. From social media mastery to brand sponsorships, we’ve got you covered. Ready to level up? Join us today and become the influencer you were meant to be!" #Gamernomics #GamingTalent #GamingAgency #LevelUp #GamerLife #InfluencerJourney #Esports #GamingCommunity #PakistanGaming #GamingInfluencers #GamerGoals #GamingSuccess

Freeformers and 1J Esports are officially doing awesome things together. How can you inspire your workplace to be different, to be better? The second solution we’ve conjured up with the 1J Esports team is ‘Workplace influencers’ An already multi-award winning approach that can inspire a change in your workplace. Whether you want employees to adopt a new platform, you want to create a social learning culture or you want to transform your business to get stuff done, then the Freeformers x 1J Esports 'Workplace influencers' programme is the very best thing to inspire change in your organisation. Take the skills influencers and content creators use, to get your audience to engage with communications and think and act differently as a result. It’s already a multi-award-winning concept that we’ve made even better with our 1J Esports partnership. If you want to tackle some of your latest and greatest challenges in new and innovative ways, take a look at what we can do for you and your business: https://lnkd.in/ewtD8pp9

As the Paris 2024 Olympics wrapped up, our Global & US President, Dani Benowitz, spoke with Parker Herren of Ad Age about what the games meant for marketers. If you followed the athletes, influencers, and all the action from TV to social to streaming and beyond, you're not alone! Cross-platform consumption is a rising trend given the changing landscape. Dani noted, "If [a brand] is truly surrounding the Olympics and activating wherever there's Olympics content or conversation, they're going to see the rewards." Countdown is on for the Paralympics and future Winter '26 and Summer '28 games. Click the link below to learn how advertisers can get ready: https://lnkd.in/efxfiZfb #media #mediastrategy #mediainvestment #advertising #sportsmarketing

The emergence of influencer boxing matches has been a surprising fusion of entertainment and sports. Influencers, known for their online presence, step into the boxing ring, creating events that capture a broad audience. These matches generate social media buzz, offer new revenue streams for influencers, and blend celebrity involvement with the spectacle of live events. While not traditional boxing, these matches leverage influencer personalities, controversy, and online promotion to create a unique and engaging form of entertainment, bridging the gap between digital content creation and the sports world 🥊 Get in touch with us to find out more! 📧 contact@babblemedia.com #sportsmarketing #athletesofinstagram #sportsmarketingagency #influencermarketing #influencermanagement #brands #marketingtips #sportsfans #fitness #gymmotivation #influencer #blogger #babblemedia #boxing #footballfans #athletes #trainhard #marketinginspo #growyourbrand #brandpartnerships #womensfootball

🌟 With over 2,500 influencers and 67.5 million followers, SGG Media is a powerhouse in social media sports marketing. In an interview with G3, Co-Founder and CEO Troy Paul discusses how their network drives client engagement, the potential of direct-to-platform live streaming, and why iGaming is the next expansion frontier 👆 Read the full article now and discover how SGG is revolutionising sports marketing: https://lnkd.in/ec38dbW4 #G3Magazine #JulyIssue #iGaming #SportsMarketing #iGaming #CEO

Gaming Influencers are religiously followed by Gen Z. These aren't just gamers playing; they're trendsetters defining what's cool. ⚡️ From endorsing new games to showcasing cutting-edge hardware, gaming influencers are the pulse of what's hot and what's next in the gaming world. 🔥 They've become trusted voices, bridging the gap between players and developers, and setting trends faster than traditional media ever could. They aren't just playing; they're hanging out, chatting, and making their followers feel like part of the action. 🚀 It’s time to rethink influence. It's not about fame; it's about relevance. 💯 Follow StreamO for exclusive insights on connecting with gamers from a gamer's perspective. #GamingInfluencers #MarketingToGenZ #GamingMarketing #HangoutWithGamersAtScale

#NBA2K24 marketing approach has been crucial to the game's success because it has raised the bar for sports games. For instance, there has been a lot of anticipation and excitement due to the captivating and visually spectacular teasers on YouTube and social media. Simultaneously, impact and credibility have increased through collaboration with elite athletes and gaming influencers to secure unique content and game previews. To foster a dedicated and engaged player base, game officials engage in active communication with fans on social media and in-game forums. In addition to increasing sales, these calculated moves helped NBA 2K24 maintain its title as the first successful video game on the market. #NBA2K #NBA #BasketballPlayer