Fermento Brewery’s Post

Did You know 1 Only 30% of 18-24year olds EVER drink BEER 2 55% of BEER consumes now drink local craft BEER 3 Only 8% of craft BEER is no alcoholic 4 45-54 year old group largest consumers of BEER 5 Pale Ale is the most common craft BEER To be successful we believe you need to appeal to the 18-24year old market and will launch a non alcoholic variant in September. We think #ProperYorkshireBeer ticks all the boxes

⚽ Looking for somewhere to watch the #CommunityShield tomorrow that has real craft beer 🍻 and great food? When I'm looking for the perfect place to watch the football, I have 3 non-negotiables: 1. Must have real craft beer (not masquerading big-brewery-owned brands as 'craft' - you know who you are!!) 2. Must have delicious food. 3. Must have a friendly atmosphere and enough screens that you can always get a good view. Believe it or not, those three things together are very hard to come by in London. But allow me to recommend the Firefly Bar and Kitchen in Balham. Barely a minute's walk from Balham station, Firefly has a really welcoming atmosphere, a range of true craft beers and delicious Thai food. With multiple screens, getting a good view is never a problem. The only negative is that every time I go there, my team seems to lose... I guess you cant have everything! Do you have any recommendations for a craft beer-loving footy fan looking for a great spot to watch the game in London? #football #craftbeer #restaurants

THE REASON YOU PAY $20 FOR A PINT AT AUSSIE PUBS It’s becoming common to pay up to $20 for a pint of craft beer at Aussie pubs, according to an industry expert who says the industry is being “squeezed” by rising operating costs. Read more at The Drop: https://lnkd.in/gUpR_kSr #Thedrop #AussiePubs #CraftBeer #RisingCosts #PubPrices #BeerEconomics #HospitalityIndustry #CostOfLiving #PubLife #IndustryTrends #CraftBeerLovers #EconomicImpact #PubCulture #BeerPrices #OperatingCosts #HospitalityChallenges

Craft beer training for people like me… who are more of a wine drinker is so important. Being comfortable talking about the different types of beers is the first step for PERSONALIZED sales where the guest knows they have someone they can trust to recommend a beer!

Have you downloaded our best practices on Wheat Beer yet? Diving into one of the oldest and most beloved category of styles out there, this guide covers everything you need to know about yeast in wheat beers. It covers how yeast affects the taste of beer in wheated wort, from the very beginning of the brewing process all the way to when the beer is bottled and ready to drink. If you're curious to learn more, you can download the guide now. #lallemandbrewing #webrewwithyou #brewingyeast #wheatbeer #strainselection #brewingeducation

Are you passionate about the craft beer scene? As a pub owner or manager, maximizing the potential of your establishment goes beyond just pouring pints. Elevate your pub management game with these insider tips: - Curate Your Tap List: Offer a diverse selection of craft beers to appeal to different tastes and preferences. Rotate taps regularly to keep things fresh and exciting for your customers. - Create an Engaging Atmosphere: Pay attention to ambiance and decor to create a welcoming and memorable experience for patrons. Consider hosting themed events or live music nights to draw in crowds. - Prioritize Customer Service: Train your staff to provide excellent customer service, from greeting guests warmly to offering recommendations and answering questions about beer styles. - Stay Connected: Engage with your community by partnering with local breweries, hosting tasting events, or participating in beer festivals. Building strong relationships with customers and fellow brewers can help drive business growth. #CraftBeerManagement #PubTips #CustomerExperience #CommunityEngagement #CraftBeerBiz #HospitalityTips

Here's some terminology for your tales 📚🍺 Ever heard of EBC? It's short for European Brewery Convention, a neat tool brewers use to measure beer colour. Low values mean lighter hues, like crisp pale ales, while higher values bring out the dark, rich tones of stouts and porters. These are the EBC’s for our tales: 🟢 Tale No. 5 | Farmhouse Ale - 8 EBC 🔴 Tale No. 6 | Hibiscus IPA - 10 EBC 🟡 Tale No. 7 | Ginger Triple - 9 EBC ⚫ Tale No. 8 | Cocoa Stout - 164 EBC Do you prefer light or dark beer? Let us know in the comments! #talebeer #EBC #beerfacts #beerknowledge #beerterminology #craftale #craftbeer #europeanbreweryconvention

This article is essential reading for anyone in the craft beer and broader beverage industry. Doug provides an outstanding analysis of strategies for launching new products, brands, and brand extensions. He also expertly breaks down the strategic thought process and value of various variety pack combinations. This piece offers high-level insights that will really benefit anyone looking to deepen their understanding of the industry. If you work for a brewery, or beverage brand of any kind, it's worth five minutes of your time to stop scrolling and read this.

This is the third iteration of El Cap and by far its our best.....and I'm not just saying it, here's why: • the water profile has been really dialed in on this one, it's a pretty 'clean' profile but has been further tweaked to enhance bitterness. • malt additions have been the biggest changes (relatively speaking) as we moved away from Crystal Malt to Simpsons Malt Limited Premium English Caramalt, a small change tbh, but has helped remove a cloying sweetness we found in the previous batch. Resulting in a much better balance of malt and bitterness. • obviously hop products (thank you BarthHaas UK X) have played a massive role too. From Flex and pellets to Incognito and Tetrahop, these have delivered on giving us a tailored bitterness and a real round, almost sweet aroma that we are loving. Ultimately, we are confident you'll love El Cap too, it's both imposing (like El Cap itself) and surprisingly balanced and pintable.

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