Fernando Botelho’s Post

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Director of Engineering | Leadership, Management, Platform Engineering

No matter how important an objective is for your company, you can’t suddenly assign a thousand engineers to work on it using systems built for 10 engineers and still expect results. In recent years, we've seen tech companies often invest 30% or more of their engineers in platform teams, intending to allow product engineers to move faster. I find this trend interesting and a clear indicator of where our industry is heading. However, simply increasing the number of engineers in platform teams won’t automatically solve the scaling challenges. You still have to build the right tools, processes, and culture that enable those teams to drive efficiency and innovation across the organization. Without a holistic approach and a product mindset applied to platform engineering, companies are essentially throwing money into a black hole, hoping for results that may never come. My experience at Thinkific shows that when we align platform investments with company priorities, create specialized teams, and build a strong platform engineering culture rooted in high agency, extreme ownership and continuous improvement, incredible things happen. You enable faster shipping, fewer bugs and outages, and most importantly, a resilient, scalable infrastructure that adapts as your business evolves. Start early and treat platform investments as an ongoing priority. This will set your teams up for long-term success, allowing them to focus on delivering value rather than battling technical debt and inefficiencies.

  • Excerpt of the book BUILD, by Rebecca Murphey and Otto Hilska. The excerpt says, "At a certain size, it takes effort just to sustain the same amount of productivity; even if the engineering headcount isn't growing, the codebase is, and quickly. As a company grows, its investment in its continued effectiveness needs to grow too, as the later that investment starts, the more debt must be paid down."
Eumar Dias de Assis

Fostering AI Leadership | Architect at Databricks | Ex-Microsoft Director | Harvard Grad | Jiu-Jitsu Black Belt | Startup Advisor

1mo

Way to go, Fernando Botelho! Platform investments are the foundation for sustainable growth and innovation. We can't just focus on the 'shiny new features' and forget about the basics. Systems and tools are the cornerstone of delivering productivity and quality while reducing tech debt.

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