Feroz Ahamed’s Post

Some of the most successful marketing campaigns in India. •Swiggy's #VoiceOfHunger campaign, which encouraged users to share their food cravings through Instagram voice notes. The campaign resulted in a 40% increase in Instagram followers, a 2,100% increase in platform traffic, and a 1,165% increase in brand engagement. •Ariel's #ShareTheLoad campaign: This campaign included a video that challenged the societal norm of laundry as "women's work." It generated millions of views and online interactions. •Tanishq's "Celebrating True Love" campaign focused on heartfelt proposals and genuine love stories. It helped Tanishq establish itself as a go-to brand for love-themed events. •Amul's Hoarding Campaign: This campaign incorporates puns on current trends and links them to their products. •Amazon Prime Masters Moment Marketing: This 2019 campaign exemplified Amazon Prime's clever marketing. •Spotify India: “There’s a Playlist for That” Campaign. it makes the audience curious to explore the pre-made playlists to find new favorites. This simply adds to the value proposition of the brand. #marketing #campaigns #swiggy #ariel #amul Anurag Singhal Jaipuria Institute of Management, Indirapuram, Ghaziabad

Jai Hind! 🇮🇳 I'm thrilled to share insights from a recent corporate session led by Rishabha Nayyar part of the "BODHAN" corporate guest series at IIEBM Indus Business School, Pune. With over 22 years of corporate and entrepreneurial experience, Mr. Nayyar has been instrumental in shaping the brand and communication strategies for over 100 brands, ranging from MNCs to start-ups. His expertise also extends to setting up and leading a Business Management School and serving as a Visiting Faculty at leading business schools across the country. The session, titled "Marketing ke 5 Pyare," aimed to strengthen our marketing foundation and prepare us for successful careers. Although time allowed for the exploration of only three concepts, each was packed with valuable insights: 1. Customer Perceived Value (CPV): Mr. Nayyar emphasized that CPV is the cornerstone of successful marketing. He addressed critical questions like "What drives customers to buy?" and "How do customers define and compute value?" A key takeaway was understanding that while customers seek value, marketers are tasked with providing it, both striving for value maximization. 2. Segmentation, Targeting, Positioning (STP): In this concept, we explored market definitions, strategies for targeting (undifferentiated, concentrated, multi-segment), and the importance of brand differentiation through positioning. A crucial insight was that while products exist in the marketplace, positioning occupies a place in the consumer's mind. 3. 4 P's of Marketing Mix (Product, Price, Place, Promotion): This concept delved into not just the product itself but also the promotion and distribution strategies that enhance it. We discussed how the market has evolved from being product-oriented to consumer-oriented, with consumers now driving market trends. In conclusion, the session was invaluable in solidifying my marketing fundamentals, offering a comprehensive view of how the market has transitioned from a focus on products to a consumer-centric approach. I am grateful for the opportunity to learn from such an experienced professional and look forward to applying these insights in my future endeavors.

today in my college IIEBM indus business school I had the incredible opportunity to attend BODHAN, a corporate guest session by professor Rishabha Nayyar , planner and co founder of Fatmen, the world's smallest advertising agency.His session was packed with valuable insights of marketing and how to see the untap areas before entering into market. He basically named the session as "paanch pyare of marketing" but due to shortage of time he explained only three. 1- CPV (Customer Perceived Value)- He basically told us about what makes a customer buy a certain product whether we can make a great deal for the customers, how we can solve their problems, features and applications of the product and also the image and the peer group that the company can able to create. Benefits of the product ranges from functional to emotional to symbols. also he told us about how the companies make barter deal with the celebrities. He told us how to increase the product value, image value, service value and personnel value of the product and also decrease monetary cost, time cost ,energy cost and psychic cost. He also gave examples of each and every point by giving the name of big companies. 2- He also explained about STP segmentation Target Positioning He gave us examples of how hindustan unilever promoted closeup when colgate captured the entire market of INDIA. He also told us about how mass marketing become irrelevant now-a-days and how you have to look out for the untapped market precisely.This small detailing gave us a clear idea of how to do marketing surveys before starting any small startups. 3- He also mentioned about the 4 p's of marketing ie product, price,place , promotion and he gave example of iphone and showed us a video of how they did advertising of iphone 13 and also showed us a promotional video of truely madly which entertained us a lot and ended the session on a high. Lastly i really want to say "Thank you soo much sir for sharing your knowledge with us and we are eagerly waiting for your next visit in the campus because I really want to hear the last 2 points which you missed today due to shortage of time. JAY HIND🇮🇳

India's diverse market demands tailored strategies. Brands like McDonald's and Zomato successfully localized their offerings, while Hindustan Unilever and Tata Tea used social impact to connect with consumers. Digital marketing and traditional methods play crucial roles in reaching India's vast audience. By understanding cultural nuances and adapting to the market, brands can thrive in this dynamic landscape. Sharad Gupta Devleena Banerjee Christ University Pune Lavasa Campus Bachelor's of Business Administration #marketing #brandvalue #blog

𝗪𝗵𝗼 𝗔𝗺 𝗜? 🤔 I'm a marketing enthusiast and a graduate from IMT Ghaziabad. My journey has been shaped by a deep fascination with innovative marketing campaigns and the power of branding. Now, I'm bringing that passion to you in a new series on LinkedIn! 𝘛𝘸𝘪𝘤𝘦 𝘢 𝘸𝘦𝘦𝘬, I'll share a story related to marketing campaigns, brands, and sales techniques. From bold strategies to creative approaches, these stories will inspire and inform. Join me for this exciting journey into the world of marketing. Let's uncover what makes these campaigns and strategies stand out! 𝘐𝘧 𝘺𝘰𝘶'𝘳𝘦 𝘢𝘴 𝘪𝘯𝘵𝘳𝘪𝘨𝘶𝘦𝘥 𝘣𝘺 𝘵𝘩𝘪𝘴 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘸𝘰𝘳𝘭𝘥 𝘢𝘴 𝘐 𝘢𝘮, 𝘭𝘦𝘵 𝘰𝘵𝘩𝘦𝘳𝘴 𝘬𝘯𝘰𝘸 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘪𝘴 𝘴𝘦𝘳𝘪𝘦𝘴! Stay tuned and follow Ishika Diwan for the first story this week! #storieswithishika #marketing #storytelling #branding #sales

In the bustling streets of metros or any Tier-1 cities, a clever one-liner on a vibrant billboard will capture the attention of passersby. Here, amidst the vibrant energy of the cities, marketing takes on a whole new dimension. The audience, deeply entrenched in pop culture, have an innate appreciation for subtle humor and witty wordplay. However, as the sun set over the towering skyscrapers of Tier 1 cities, the marketing landscape undergoes a transformation as we venture into the heartland of India – Tier 2 and 3 territories. In these smaller cities, where life moves at a different pace and priorities are distinct, the approach to marketing demands a shift. It isn't merely about grabbing attention; it is about holding it. To thrive in these markets, marketers must become master storytellers, weaving narratives that resonates with the masses. First and foremost, education emerges as a cornerstone of marketing strategy. These audiences need to understand the value proposition of a product – why it is worthy of their hard-earned money. Here comes the crucial aspect of recall – think of the timeless Nirma, Lifebuoy, Parle-G jingles, still echoing in the minds of millions after all these years. But perhaps the most critical aspect is the choice of brand ambassadors. No longer could marketers rely on generic faces; they need personalities like Akshay Kumar, Virat Kohli, Pankaj Tripathi, Deepika Padukone, Alia Bhatt – figures with mass appeal, aspiration, and relatability. In essence, marketing in India has transcended the realm of mere sales pitches; it is about forging deep connections with people. It is about understanding their culture, aspirations, and everyday realities. Marketers journey shouldn’t be just about selling products; it should be about building bridges between brands and consumers, fostering empathy, and creating meaningful experiences that resonates with the diverse tapestry of India's populace. #marketing #indianmarket #branding #india #empathy #advertising #business #massmarketin #peoplemarketing #ethicalmarketing

The Power of Storytelling: Emotions that Struck a Chord 🎥✨ In a recent Marketing Management course at IIM Bangalore, I explored the magic of Narrative Branding and Storytelling through three timeless advertisements each from a decade or more ago- Hamara Bajaj 🏍️ Incredible India 🇮🇳 Google Reunion 🌐 They evoked such powerful emotions, making me reflect on how storytelling can be an extraordinary tool for connecting with customers. Hamara Bajaj: The evergreen scooter stirred a wave of nostalgia, reminding me of a time when every household seemed to have one. It felt like a connection to home and the shared experiences of countless families. Incredible India: This ad filled me with a profound sense of pride, showcasing India’s incredible diversity and the richness of its cultural heritage. It highlighted just how much India has to offer. It literally gave me goosebumps Google Reunion: This ad touched my heart by illustrating how the internet has bridged distances, bringing people closer despite the physical separation. In today’s crowded market, where brands are vying for attention, a compelling narrative can make a brand stand out. It’s more than just a message; it’s about creating an emotional bond that feels personal and lasting. When done right, storytelling can make a brand feel closer, more relatable, and unforgettable. As we navigate the dynamic world of marketing, let’s remember that every successful brand is built on a story that resonates with its audience. #Marketing #Storytelling #Branding #NarrativeBranding #IIMBangalore #CustomerConnection #Advertising

Did you know that more and more brands in India are hopping on this one trend - Collaborating with online quick commerce platforms! And guess what?  It's not just about delivering groceries anymore – it's about delivering experiences! According to a recent report by The Economic Times, brands like Drools Pet Food and GoDesi Candy are revolutionizing the game by including product samples with customers' orders based on their past purchases. Here's the kicker:  ✅ Drools Pet Food saw a jaw-dropping 250% surge in growth rate just by sending out samples through quick commerce platforms! ✅ GO DESi Candy experienced a whopping 120% surge in sales across major cities like Bengaluru, Mumbai, and Delhi-NCR! But it's not just about blindly sending out samples – it's about strategic targeting: Drools Pet Food targeted customers who had previously purchased from their competitors, while GoDesi Candy used sampling to penetrate deeper into the market and snag new customers! And here's a nugget of wisdom from the experts: Choosing the right quick commerce platform is crucial. Popularity in the area and data efficiency play a pivotal role in driving success! What are your thoughts on this innovative marketing strategy? P.S. I am vouching for exciting times ahead in the Indian marketing space! What about you?  #marketing #trends #innovation #India #linkedin #ecommerce 

Media Marvel Gaurav Bhagat sheds light on marketing strategies for Tier 2 & 3 cities in India!😍 . Gaurav Bhagat, Managing Director of Consortium Gifts, recently made waves in the Middle East sharing his insights on marketing strategies for Tier 2 & 3 cities in India.😎 . By understanding these unique dynamics, businesses can unlock the potential of Tier 2 & 3 cities and become true dominators of the Indian landscape. . 🤩Give a read to this recent feature by Adgully ME. Link: https://lnkd.in/ggKx5dJE . . #MediaCoverage #GauravBhagat #ConsortiumGifts #Adgully #MediaFeature #MarketingInsights #MarketingTrends #Featured #MarketingStrategies #SalesStrategies #BusinessGrowth #DigitalMarketing #ConsumerBehavior #LocalMarketing #Tier2India #Tier3India #EmergingMarkets #IndiaBusiness #DigitalIndia #India #MakeInIndia #DigitalIndia

A Strategy Without Marketing is Like Food Without Flavor! Strategy building requires connecting every piece. Here’s a hard-learned lesson on why marketing is the missing dot most often overlooked, especially in the Indian context. The Role of Marketing in Brand Building (Indian Market): -Marketing is the cornerstone of brand identity. In India, where over 1.3 billion people represent diverse languages, cultures, and buying behaviours, a strong marketing strategy is crucial for reaching varied demographics. -Studies show that brands investing heavily in digital marketing in India have seen 40% faster growth in market share compared to those with minimal spending. -Beyond ads, Indian companies investing in building customer trust and relationships through marketing have seen 15-20% higher customer retention rates. The Long-term Impact of Marketing Investment (Indian Setup): -Indian companies that allocate 10-15% of their revenue to marketing witness an average 25-30% boost in revenue growth over a span of 3-5 years (FICCI-KPMG report). -A recent study by Nielsen India shows that companies using multi-channel marketing strategies experienced up to 2.5 times higher brand recall compared to single-channel marketers. -With India's internet user base expected to cross 900 million by 2025, digital marketing is becoming an indispensable tool for scaling and brand engagement. The Risk of Missing Marketing in Strategy: -Ignoring marketing in India’s fast-growing, digital-first economy can mean losing market share to competitors who are capitalizing on online platforms. -While operational efficiency is key, the lack of a strong marketing strategy can make even the most well-run operations struggle to break through the noise in highly competitive markets like FMCG and e-commerce. The Key Takeaway: -Marketing in India is an investment, not an expense. The brands that commit to building trust, storytelling, and customer engagement through marketing will see sustained growth. -The Indian market is evolving rapidly, and those investing in marketing are the ones thriving. The dots must connect—missing marketing can unravel the entire strategy. #Leadership #MarketingStrategy #BrandBuilding #Growth #Strategy #BusinessInsights #IndiaMarket