Ferrara’s Post

“Robust and Innovative” Those are two words that have been used to describe Yellow Dog by one of our longest tenured clubs. How would you describe your inventory solution? Make sure to stop by Booth #1200 at the CMAA World Expo this week to learn more!

The impact of incremental revenue cannot be understated in the event space. Usage of inventory features like Seat level pricing (SLP) and platinum have been integral to this incremental revenue strategy. Especially in non-traditional events like international tournaments, celebrity matches, concerts, etc. Newer features like SLP and platinum are an entirely new way to price inventory than they’re used to. It took some convincing internally with client partners and clients to initially adopt. Clients trusted their client partners and our product team to deliver. The results speak for themselves 👏🏼

Sunday was St Patrick’s day. A global day of celebration of Irish culture which feels like it’s getting bigger each and every year in its scale. So what better day to jump in, join the fun and see if you can get people to reappraise what they drink … and whether there might be more than Guinness to enjoy. That’s what Kahlua did. And people loved it.  🎉 The atmosphere/ambience, infectious enthusiasm, jolly 🎻 The music (contributing to the above) 🤣 Funny - the story, the facial expressions, the Tucan, the twist 😯 Surprise/curve ball - the moment of him turning round with a cocktail, the play on Guinness 🍸 The twist on tradition and acceptance - celebrating non conformity, affectionate It also gives them a powerful positive association or space to be part of the big event. Being a part of St Patrick’s day.  This all meant that the ad was seen as incredibly well loved, resonant, highly distinctive and really did make people who wouldn’t have considered Kahlua pre seeing the ad actually want to try it. Only 3% considered the brand before being exposed to the ad in the middle of programming surrounded by other ads …. And after, 22% would consider it. Now to the elephant in the room.  Not everyone realised or remembered it was a Kahlua ad. We show the ad as part of an ‘ad break’ with other ads in the middle of programming then ask what brands people remember being advertised.  The number mentioning Kahlua is less than we’d often see.  BUT - there is an additional 10% who talked about espresso martini (which benefits Kahlua). Inevitably …. There are also 7% who remember Guinness.  Now we could see that as a really bad thing … or we could weigh up a few things: - It’s a smaller brand.  They have a lot to gain by being part of St Patrick’s day, being another drink to consider, being humorous, being an accepted drink.  - The way it positions Kahlua cleverly as an alternative.  An attractive one.  A fun one. An accepted one is very clever. - Is Guinness really a competitor? Or given the number who do get the brand, is attaching the love so many feel for Guinness powerful? - Could Kahlua habit stack on Guinness as James Clear would say?  When you’ve had enough Guinness you move seamlessly to Kahlua or an espresso martini I say well done to Kahlua, Pernod Ricard and Wieden + Kennedy Sign up to the newsletter for insights into an interesting ad each week. https://lnkd.in/e-VVDCSC https://lnkd.in/ema3AbMW #consumerinsights #kahlua #advertising #marketing #effectiveadvertising #stpatricksday

As the 150th Kentucky Derby quickly approaches, how do you plan to celebrate the Run for the Roses 🐎 🌹 without putting your recovery, or the recovery of a loved on, at risk? Here are a few tips ⬇️ 1. Plan ahead. 2. Avoid being alone. 3. Spend quality time with a group of sober friends. 4. Host your own Derby party. 5. Get crafty and enjoy a Derby mocktail. 6. Make short appearances and drive yourself. 7. Keep it simple and don’t stress too much about what everyone else is doing.

“The Super Bowl can mean different things to different people. Depending on who you are, it can be about the multi-million dollar beer ads, the Super Bowl squares or even the Taylor Swift and Travis Kelce romance. But if there's one thing college kids can agree upon, the Super Bowl means greasy, mouthwatering food.” Check out my latest article for The Daily Targum to elevate your game day spread!

Perception is Everything | Becoming Your Own BFF with Randy Haveson 10/11: Perception is Everything | Becoming Your Own BFF with Randy Haveson 10/11

Read my new Article on the Komisija za zaštitu konkurencije’s recent practice in the Pharmaceutical sector in the latest Issue of Concurrences News. ⬇️

Check out this video and consider Jurney for your future projects!

Sounds like a good idea

😱 7 Weird Things About Deborah Want to know the weird stuff? Here’s some of it. 1. I visited the world’s largest collection of antique beer cans and ended up with an article on beer can collecting published in Narratively. That article led Chris Kimball’s team to seek me out for an interview on Milk Street Radio. 2. Soccer (Football) fandom took me—and my family—to France to watch The World Cup, and I learned how to say “my husband has food poisoning” en francais. 3. I speak enough Spanish to order lunch in Madrid, enough French to buy macarons, and enough Chinese to talk with a three year old. 4. When Yale’s library called me to ask for my tax ID number, I thought it was a scam. Yet they just wanted to order a subscription to the magazine I founded (32 Poems Magazine). 5. As an adult, I took up gymnastics and somersaulted backwards off an elevated platform my first day. But I drew the line at vaulting through a hoop of fire. 6. I trained for and finished my first “mud run,” which included crawling through mud under barbed wire. This effort will not be repeated. 7. I encountered Congressman John Lewis in a Los Angeles elevator and novelist Terry McMillan in a Baltimore elevator. I really like elevators now. What's something about you most people don't know? #elevators #LosAngeles #gynmastics #Yale #arlingtonnationalcemetery #womensnationalsoccerteam #france