Fetch & Funnel’s Post

Transcript

What drove the increase in conversion rate topped by the mobile experience, especially the mobile checkout? The mobile checkout had a big part in this list. We had mirrored our custom checkout on Shopify, but of course the speed is not always there and it's you're trying your best, but it's difficult to replicate what Shopify is doing. And so we get 80% of traffic from mobile. So when you think about it, that's eight out of 10 people were visiting your site from a mobile device. So our goal was to increase our conversion rate on mobile even by. A couple of percentage points that would help us drive a tremendous amount of growth given the traffic lights that we got love that. So very important point conversion rate optimization tip 101, right, just to introduce as least the variables as you can to make sure that you know that it's measurable and that change there. It had a positive or negative effect either way you know it. And then also pay attention to mobile.