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Two years ago, the General MillsFetch partnership debuted the Good Rewards Club, offering consumers personalized incentives for purchasing across General Mills’ wide portfolio of beloved brands. Today, the club has grown to more than 3.5 million members, with 1.5 million of those joining over the last year. “The Good Rewards program has truly set a new standard for delivering consumer engagement and lifetime value on Fetch for our brands,” says Anne Hill, GM of Food at Fetch. “The growth and momentum has exceeded our highest expectations and we’re thrilled to be providing innovative solutions for partners and meaningful rewards to our members.” https://lnkd.in/giTNcEwJ

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