Fetch’s Post

Price penetration strategy is good but needs lots of robust strategy to survive in the long term 😅

⚡️Can Ola food delivery business eat the market share of Zomato and Swiggy? Ola has re-entered the food delivery market through its partnership with ONDC and providing heavy discounts over Zomato and Swiggy which can challenge their market share. Key advantages of Ola-ONDC: 🚀 0 delivery charges in Ola compared to 30 to 50rs in Zomato/ Swiggy 🚀 No platform fee 🚀 No restaurant charges as of now whereas zomato nd swiggy are charging that with GST 🚀 Huge discounts on Ola (50% discount) compared to competitors ❓Win win for consumers but what about Zomato/Swiggy? ❓With Ola’s aggressive pricing strategy eat market share of Zomato and Swiggy ********** 👇 Below is the total value difference when I compared same items from Zomato and Ola yesterday. #zomato #swiggy #food #fooddelivery #ONDC #competitivestrategy #mba #iim #mbalife Ola Foods

KFC Joins ONDC with Magicpin! KFC has become the latest food company to join the Open Network For Digital Commerce (ONDC), marking a significant milestone in its digital transformation journey. To facilitate this integration, KFC has partnered with magicpin, which will assist with tech integration, catalog management and logistics. A pilot program is already underway in Gurugram, and within a month, over 1,000 KFC stores are expected to be live on ONDC! This development is notable as ONDC plans to reduce the incentives offered to network participants by about 75%. Despite this reduction, the move is important as a growing number of big brands, including Domino's and McDonald's, have also joined ONDC. The network is seeing a surge in order volumes, recording 1 Cr monthly transactions in June alone. This includes 14 Lakh transactions in the food and beverages category and 8 Lakh in groceries. We can say, the number of transactions on the network has doubled since December 2023. Zomato-backed Magicpin, which was among the first few big names to join ONDC, has played a crucial role in this integration. Magicpin has previously supported several food companies like Rebel Foods, Burger King, Pizza Hut, and many more in their transition to ONDC. As food giants seek alternatives to the high take rates from platforms like Zomato and Swiggy, ONDC’s lower take rates and rapidly growing user base present a compelling and cost-effective option. Interestingly, the reduction in incentives is not expected to impact the volume of food orders on the network. Industry sources suggest that buyer-side apps on ONDC are charging low take rates to grow their user base, making their offerings more preferable to users, compared to Zomato and Swiggy. ONDC's growth and strategic collaborations are reshaping the digital commerce landscape. The network's ability to offer lower take rates and maintain rigid growth, even with reduced incentives, proves its potential to become a major player in the food and beverages sector. #kfc #ondc #digitalcommerce #magicpin #foodindustry #ecell #iitbombay

Domino's’s is struggling! But surprisingly, more than the QSR slowdown, something else is hurting them…     It’s food aggregators like Zomato and Swiggy! However, they don't significantly impact other QSRs such as KFC or McDonald's!   Here is the full story->   From the start Domino’s always had a much higher EBITDA margin of 20–22% than the competition! How? Because their ~ 66% order came from delivery Hence, smaller outlets Hence, less store rent!   And back then, Domino’s was the only QSR to deliver. Hence, ONLY option!   Now, we are spoiled for choice! Zomato and Swiggy have 7X and 5X more monthly active users than Domino's.  And ~20X delivery partners!   To summarize More delivery options, + new pizza outlets + lack of innovation at Domino’s = The reason for Domino's decline! Picture- FinnovationZ   Hope it added value, Yashvardhan #business #domino's #zomato #swiggy #downfall

#MarketingFails When One Brand's Fail is Another's Feast! Ah, National Burger Day! Leon's Grill decided to celebrate with a bang—Rs. 99 for all burgers! The social media buzz was real, and the excitement palpable. But what awaited the eager burger lovers, including me, at Leon's Grill? Shutters down, dogs napping in front of the store, and an unexpected (or expected?) sign: "Closed for Dine-In." To make matters worse, the Rs. 99 burgers were mysteriously delisted from Swiggy and Zomato platforms. It seems no one actually got to enjoy the ‘99-rupee burger’ on National Burger Day. Cue the collective groan of disappointment. 🍔🍗🍕 One brand's misstep became another's jackpot. Here, Leon's missed opportunity turned into a golden moment for KFC India, Burger King and Pizza Hut, conveniently located next door. The burger enthusiasts, now upset and hungry, flocked to these alternative havens. The Power of Pivoting This incident underscores the incredible power of pivoting—quickly adapting to unexpected changes to turn a potential setback into an opportunity. KFC, Burger King and Pizza Hut employees demonstrated agility and customer readiness, transforming Leon's Grill's failure into their own opportunity and elevating their brand reputation. It's a testament to how a responsive and adaptable team can turn a potential disaster into a triumph. After all, it's the people who make or break a brand. The dedication and readiness of staff turned an otherwise ordinary day into a remarkable success, proving that with the right attitude and readiness, any challenge can be turned into an opportunity. Who knew National Burger Day could end up being a case study in business adaptability and customer service? 🍔🍗🍕 #BusinessLessons #CustomerService #BrandManagement #ViralMarketing #PowerOfPivoting

Not sure what it is with us — We just absofrikkinlutely like to run down any new thing or initiatives by the new age companies. People derive sadistic pleasure out of it. Take Bolt - Swiggy's new experimental service for food in 10 mins - much like Qcomm. We are just making a hullabaloo about nothing. Isn't it obvious that only quick service or ready items will come in 10 mins or whatever faster time. Why are people so fixated and literal? I order hundreds of patisserie, bakery, boulangerie, mithai, sides, cakes, and quick items. These are READY at their counters. What's the issue if they can be picked up and delivered quickly. If 5000 outlets have partnered, isn't it clear that they will have items ready? What should Swiggy clarify? One search on LinkedIn - hundreds of posts (I counted 185 at last count), some even detailed ones on instant gratification, bad food, against the culture and blah blah blah. Don't these very same noobs get a burger or other stuff in 1-2 minutes at a QSR like McDonald's? Still complain? Why would they send half cooked or bad quality? Are people so ignorant? Solution: Don't order - simple. We, in this country really need to be objective and also use common sense. And, these are the people who actually never order but crib they must. Same happened with Zomato inter city - a perfectly legit service for those who wanted it but some guy even filed a case on them 🤦♂️ #foodtech #quickcommerce

🍽️ Zomato Launches New Loyalty Program for Restaurant Partners. In a strategic move to strengthen its partnerships and enhance offerings, Zomato has introduced a new loyalty program aimed at its restaurant partners. This initiative is designed to boost engagement and drive mutual growth. 💰 Key Details: - New Program: Zomato's loyalty program for restaurant partners. - Purpose: To reward and incentivize restaurant partners for their continued collaboration and performance. - Impact: The program aims to enhance partner satisfaction, drive business growth, and strengthen relationships. 🔍 Background: - Partnership Focus: The loyalty program is part of Zomato's broader strategy to deepen partnerships with restaurants. - Business Growth: By offering rewards and benefits, Zomato seeks to create a more engaging and supportive ecosystem for its restaurant partners. 📈 Future Outlook: - Increased Engagement: The program is expected to boost engagement and foster stronger relationships between Zomato and its restaurant partners. - Business Benefits: Enhanced partner satisfaction and loyalty could contribute to Zomato’s growth and market presence. Zomato's new loyalty program highlights its commitment to supporting restaurant partners and creating a more collaborative and rewarding partnership environment. #Zomato #LoyaltyProgram #RestaurantPartners #BusinessGrowth #Partnerships #FoodTech #Innovation #StartUpNews #BusinessNews #MicroShots #NewsUpdates

🚀 Exciting Collaboration Alert! 🚀 We at Adloggs are thrilled to share that we have taken the delivery efficiency of KFC to new heights with our pioneering solution! 🍗✨ In a world where quick service and faster delivery times are not just desired but expected, KFC faced the challenge of scaling up their delivery operations to meet the growing demand. That’s where Adloggs stepped in with a game-changing approach – a hybrid delivery platform integrating multiple delivery partners and agencies. Our innovative platform acts as a central hub that simplifies the complexity of managing orders by routing them to a vast network of delivery partners, such as Shadowfax, Dunzo, Rapido, Zomato, and Porter. But that’s not all – we’ve also leveraged our 100+ agencies to ensure seamless delivery experiences. The results? A dramatic improvement in delivery turnaround times, increased customer satisfaction, and a robust system that’s ready to adapt to the dynamic needs of the market. 🌐 Global Expansion on the Horizon 🌐 This collaboration is just the beginning. As we continue to refine our system, the goal is to roll out this efficient, hybrid delivery model to KFC outlets worldwide, setting a new standard in the QSR industry. 💡 Early Signs of Success 💡 The initial phase has been nothing short of promising. We’re recording positive feedback, and the numbers are speaking for themselves. We’re not just delivering food; we’re delivering happiness, faster and more reliably than ever before! Stay tuned as we redefine what it means to deliver at scale. Together with KFC, we’re not just chasing the future; we’re crafting it. #Adloggs #KFC #DeliveryInnovation #QSR #Logistics #Technology #BusinessGrowth #Partnership #GlobalExpansion#devyaniinternationlimited #sapphirefoodsindialimited

✔ ✔ 𝐀 𝐍𝐞𝐰 𝐑𝐢𝐭𝐮𝐚𝐥 𝐭𝐨 𝐅𝐨𝐥𝐥𝐨𝐰: 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠 𝐖𝐚𝐭𝐞𝐫 𝐭𝐨 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲 𝐁𝐨𝐲𝐬! Food and grocery delivery apps have made our lives super comfortable these days. During the scorching summer days, they go all guns blazing to ensure we stay cool and safe while their team of delivery boys bear the brunt. - For them, it makes business sense. - However, we may make it little better for the delivery boys. Though, we are paying for these at-the-door services, we can still appreciate the hardworking delivery personnel who bring convenience to our doorsteps. In our culture, offering water is considered a profound duty. That's why water kiosks are set up in community places, shopping complexes, and temples, etc. Now, as we shop less in stores and order more online, why not start a #ritual to offer water when that shop boy, delivery guy, postman, or courier wala delivers something at our doorstep? 🙌 A glass of #water might seem small, but it's a significant relief for them. 🙌 By offering water, we’re not just quenching their thirst; we're also showing our appreciation. 🙌 It's a simple way to acknowledge the effort they put into making our lives easier. 𝐋𝐞𝐭’𝐬 𝐦𝐚𝐤𝐞 𝐢𝐭 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐚 𝐠𝐞𝐬𝐭𝐮𝐫𝐞; 𝐥𝐞𝐭’𝐬 𝐦𝐚𝐤𝐞 𝐢𝐭 𝐚 𝐫𝐢𝐭𝐮𝐚𝐥. Incorporating this age-old tradition into our modern lifestyle can set a powerful example. It bridges #CulturalHeritage with contemporary practices, promoting a community spirit anchored in care and respect. I have started this as ritual now and urge everyone to go for this small ritual and extend our cultural heritage. 🔆 What are your thoughts? ---------------------------------- Connect with Himanshu Barsainya to talk all about brand creation especially your brands & you as #brand & a little bit more about things corporate & personal. Zomato Swiggy Blinkit Zepto Dunzo bigbasket.com Domino's