Fiat’s Post

premium brands are always at premium

The Coors Light colour changing cans are great example of how to create and consistently amplify a brand asset that drives distinctiveness and also unlocks relevant benefits and brand meaning. So why has it been so successful? - it cues a relevant benefit at a very simple system 1 level - a brand world has been created around it - it has been expanded into all relevant markets - freshness is continuously added to the consistency https://lnkd.in/eJfN4zCs

Who Makes Private-Label Brands? 📦🍫 Dive into the world of private-label products and discover the key players behind these brands, their benefits, and what sets them apart. 🛍✨ Curious to learn more? Check out the Brand-Mart blog🔗

#DidYouKnow that locally produced promotional products have a smaller carbon footprint compared to those shipped from overseas? By choosing The Source Solutions for your Corporate Branding & Promotions, you're supporting sustainable practices. Consumers appreciate eco-friendly branded products, enhancing brand loyalty. Let’s make your brand stand out sustainably #TheSourceSolutions #EcoFriendlyBranding

#DidYouKnow that locally produced promotional products have a smaller carbon footprint compared to those shipped from overseas? By choosing The Source Solutions for your Corporate Branding & Promotions, you're supporting sustainable practices. Consumers appreciate eco-friendly branded products, enhancing brand loyalty. Let’s make your brand stand out sustainably #TheSourceSolutions #EcoFriendlyBranding

Start to think about how to become a trusted brand and let your brand ambassadors spread the words; however, trust needs to be earned. So one way to earn it is to think about how to convey trust on every interactions with your brand. https://lnkd.in/gyC8Tq6Z

How do top brands go beyond meeting to exceeding consumer demands?

The Powerful Brands Roundtable! Come speak to 8 of my clients about the difference having a powerful brand makes. You have until midnight UK to join Gold Standard: https://lnkd.in/eiDqmuRZ

Perception is key! Private labels are no longer just the affordable option—they're building strong brand equity. 62% of consumers would try new brands for lower prices, but 16% avoid the cheapest products due to quality concerns. Even 72% of high-income shoppers see private labels as good alternatives to national brands. Is your brand resilient enough? Discover more: https://lnkd.in/enjc-iFJ

Great webinar to watch on demand on brand resilience (click on the link in the post below to watch it) 👇