FIELD.IO’s Post

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How do you captivate an audience with something as abstract as data? When Saatchi & Saatchi UK approached FIELD for a large-scale data visualisation for OVO, we saw a chance to think differently. The OVO Energy Forecast is a powerful, data-driven, collective artwork that tells the story of thousands of everyday lives across the UK. Tapping into real data gathered from travellers, we built a live, generative experience that utilises AI to create a more emotional and human perspective. View the full case study here: https://lnkd.in/gCReiYdd #GenerativeDesign #Identity #MachineLearning #AI

Andrew Dobson

Head Of Creative Technology at Merlin Entertainments

3mo

Was lovely to see this work fully developed and out in the world! 

Calogero Vaccaro

UX/UI Designer | Creative Coder | Generative Design

3mo

🔥🔥🔥

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Love it

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Nick Roberts

Strategy and design for the world's leading brands and institutions.

3mo

Great work Marcus Wendt

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