How do you captivate an audience with something as abstract as data? When Saatchi & Saatchi UK approached FIELD for a large-scale data visualisation for OVO, we saw a chance to think differently. The OVO Energy Forecast is a powerful, data-driven, collective artwork that tells the story of thousands of everyday lives across the UK. Tapping into real data gathered from travellers, we built a live, generative experience that utilises AI to create a more emotional and human perspective. View the full case study here: https://lnkd.in/gCReiYdd #GenerativeDesign #Identity #MachineLearning #AI
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Love it
Great work Marcus Wendt
Head Of Creative Technology at Merlin Entertainments
3moWas lovely to see this work fully developed and out in the world!