FIELD.IO’s Post

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This is how we helped Saatchi & Saatchi UK and OVO to tell stories through Data and Generative AI. With a custom AI language model, we made hundreds of profiles of unique people — each possessed personal quirks and professions enriched by daily schedules gathered from commuters of every walk of life. These human fingerprints then helped us create scores of realistic portraits and narratives of the UK at work and play — something we couldn’t achieve at the scale and pace required with traditional photography and copywriting alone. But of course, AI isn’t perfect. Engineering a robust curation tooling pipeline, we ensured every image produced was true to life and adapted to OVO’s brand guidelines. View the full case study here: https://lnkd.in/gCReiYdd #GenerativeDesign #Identity #MachineLearning #AI

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