Fieldmarketgirl’s Post

🌟 "Taking field marketing to the next level! 🚀 Our strategies aren’t just about showing up, but standing out. From retail to real-time impact, we're here to amplify your brand where it matters most. #MarketingInMotion #FieldMarketing #RetailMagic #ImpactDrivenResults #LevelUp" 💡

Question: Do your customers and partners like your business? I mean, do they feel so strongly about your company (and the employees they interact with) that they promote it way beyond a one-and-done review or testimonial? No? I thought so. These unicorns are called brand ambassadors. It's not that commonplace but it can (and should) be part of your sales and marketing strategy. If you want to learn how (meet some cool people and enjoy a lovely dinner), then come to the BNSME dinner on Monday, Feb. 26 from 5-7:30 at the Marriott HARBORCENTER in Buffalo. Register below ⬇ Fellow marketer Joe Ray will teach us how this approach of caring personally and building authentic connections helps you/your company to become known, liked, and trusted among your target audience. Takeaways include:  💡 What differentiates a brand ambassador from an “influencer” 💡 How to develop a brand ambassador strategy 💡 How to identify and cultivate the best brand ambassadors within your business

Field marketing managers always stay focused on their goals 🎯 They are the masters of multitasking and problem-solving 💼🔍 #FieldMarketing #Success2024 #fieldmarketgirl #merchandisingmondays #merchmonday #b2bleadgeneration #productawareness #eventactivations #fieldmarketinglife #productawareness #relationshipbuilders #Territorymarketing #Localmarketing #regionalmarketing #territorysales #saleseducation

Category Captain: Insights and Actions It is a request post from my readers and followers managing leading brands in various categories. Being the leader brand in the category what results should you look for as a #CategoryCaptain? Simply you could have four situations (explained in the chart) along with insights and winning actions for each situation. Each action has specific objectives, steps, processes, KPIs and evaluations which I will discuss in detail in my later posts. For more on #categorymanagement or to train your #moderntrade #accountmanagers feel free to mail us at hello@boilingpoint212.com Till then, happy selling!!

Last week, we hosted David Turo, Beam Suntory’s CCO. First stop, Wisconsin. The objective was simple: immersion in the market dynamics and premiumization trends. While keeping a growth mindset, we set out to find: -Strategic Consistency: Are our programs aligned to brand goals and expectations? -Identifying Issues: Are there discrepancies with execution account-to-account? If so, why? -Performance optimization: What could we improve, adjust or enhance to increase performance? We met with our distributor partners, we actively listened to buyers, we saw consumer activations and we had a lot of fun along the way! Overall, our Team Wisconsin (led by Kim Hanson ) is top notch! We have so much to be proud of…and in the spirit of constant improvement, we have better ideas to push us forward. Now, that’s neat! 🥃 #wisconsin #alcbev #driventowinwiredtocare #proofyoucan #beamsuntory #gemba #learningagenda #spiritsindustry #hosting #teamwork #success

Building a brand is 100% worth the effort! Your top talent should be building their own brand. Because relationships and referrals are channels that shouldn’t be ignored. Here’s some data to back it up: 👨💼 82% of respondents agree companies are more influential if their executives have a personal brand they know and follow. (Brand Builders Group) 🤩 74% of respondents reveal they are more likely to trust someone who has an established personal brand. (Brand Builders Group) 🥧 Word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions. (McKinsey) 🤝 92% of consumers trust referrals from people they know. (Nielsen) 📊 Customers referred by other customers have a 37% higher customer retention rate. (American Marketing Association) 💰 The lifetime value of a referred customer is 25% higher than that of other customers. (Wharton) ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ What do you think? Have you seen positive results from brand-building efforts? 👉 I have! 👈 And so have our clients who are enrolled in our leadership social media services. Want to learn more? Reach out to schedule your consultation! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ Thank you for attending my “Thoughts While Driving” segment. Tune in next time for more 😂 Read more of the personal brand study: https://lnkd.in/eGySSgaC Read more stats on referrals here: https://lnkd.in/eJbBhW2S #referrals #wordofmouth #personalbrand #branding #marketingroi GreenStar Marketing #thoughtswhildriving

💡 Prepare to be inspired by Harte Hanks' SVP of Sales and Marketing, Kelly Waller, as she takes the stage at the Connect CMO event in Las Vegas today! 🌟 Attendees will dive into the complexities of modern marketing as Kelly helps tackle the daunting task of standing out in a saturated market. With 40% of consumers struggling to differentiate between brands, it's time to rethink your brand strategy. Wishing Kelly luck on her enlightening session! ✨ #HarteHanks #ConnectCMO #CMOLeadership #BrandStrategy #BrandManagement #InnovativeMarketing #MarketingStrategy

🤔 Quick 'think on your feet' moment today! Kyle Fraughton, our CEO, put me on the spot: "Describe our company in ten words. What is Roster the best in the world at?" Honestly? I paused for a second. Not because I don't Roster is amazing, but only 10 words and 'the best in the world'! So, here it is... Roster in 10 words: Roster ignites sales and awareness through ambassador referrals and UGC. 💥 🌍 Roster is the best in the world at: Unbeatable brand ambassador programs! 🏆👥 I'm turning the tables. If you had to describe your company in 10 words, emphasizing what makes it the best, what would you say? #ecommercemarketing #ambassadors

"Competition is always a good thing. It forces us to do our best. A monopoly renders people complacent and satisfied with mediocrity." -- Nancy Pearcy Keeping up with industry disruptions and continually striving to set the pace as the front runners is part of the winning strategy 🔑 At JR Promotions we take pride in everything that we do, from office meetings to excellence in planning and execution of clients expectancies, this is why we do what we do... a good read article linked below https://lnkd.in/dWXCa2DC

This week, the best Wednesday of the month, join us at Success North Dallas for another jam-packed morning meeting featuring Sheila Rondeau, the experiential marketing guru. Key Takeaways You Won't Want to Miss: 👉 Marketing is an Art and a Science… to be successful, it needs to be the right mix of strategy, creativity, and math. 👉 Identifying your current situation and how you got here can provide you the road map to your future. 👉 Measure everything, spend based on ROI. 👉 Spend on what brings you clients, builds awareness, and elevates your brand. 👉 Goals and objectives that aren’t written are called Wishes and Dreams 👉 Don’t overcomplicate your marketing. 👉 If you can’t describe it… they won’t buy it. Registration is required. The link is in the comments. See you there! #successnorthdallas #mogxp #bestofthebest #rightpeople #rightreasons