Fieldtrip’s Post

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After three years of pandemic fatigue High Country Community Health was working hard to keep COVID-19 boosters top of mind. Servicing rural North Carolina they were fighting an uphill battle with a skeptical and hard-to-reach audience. Together we launched a campaign to combat this weariness, using playful language that reflected the actual sentiment felt by the people we were targeting. Click here to learn more: bit.ly/3SOZo1N

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