Fifth Ring’s Post

Get ready to break free from the old ways of B2B marketing! On November 20th, B2B WorldFest is coming to London and Chicago with joint sessions connecting both cities throughout the day. We’re leaving behind endless PowerPoints and big talk with no action. Instead, BBN - The World's B2B Agency and the The Drum are bringing together the brightest minds in the industry to challenge the status quo. You’ll walk away with practical tools, actionable strategies, and fresh insights to transform your marketing efforts and your career. Don’t miss the chance to be part of the revolution in B2B marketing! Register now and take the lead in shaping the future: https://hubs.ly/Q02PrKX10 #B2BWorldFest #BBNInternational #MarketingRevolution #B2BMarketing

It's not a case of if, but when. Some fascinating insights from Millie Low CBCI, Matthew Wardner MBA FIIRSM MBCI and Jennifer Maclennan, about the role of leadership and communications in preparing for and responding to a cyberattack. #cyberdeen #crisismanagement

The Middle East offers vast opportunities, but it’s also a region of complexity, where cultural nuances, regulatory landscapes, and market dynamics can make or break your success. If you’re serious about making an impact in this region, bring marketing into your conversations from day one. Discover why: https://hubs.li/Q02RC_fk0 #ADIPEC #internationalmarketing

Cybersecurity is a leadership issue. This was the key takeaway from Cyberdeen Crisis Conference last week. The event focused on preparing to defend against the inevitability of modern cyberattacks, stressing the need for active leadership involvement in the planning and testing phase. With AI making cyberattacks even easier, developing multiple strategic plans and building a robust response team ahead of the inevitable attack is more critical than ever. Read the full event round up: https://hubs.li/Q02Rw6bs0 Many thanks to Inverroy Crisis Management Ltd for co-hosting this event with Fifth Ring, and to our experts in cybersecurity and crisis management from Cyber and Fraud Centre - Scotland, CyberPrism and Towergate Insurance Brokers #cyberdeen #CrisisManagement #Leadership #Aberdeen #BusinessResilience

Tired of marketing conferences that feel like déjà vu? So are we. That’s why on November 20th, B2B WorldFest is taking place in London and Chicago, with joint sessions all day to change the game! Join BBN - The World's B2B Agency and The Drum for interactive sessions, lively debates, and audience-driven discussions. Forget passive listening—this is all about equipping YOU with tools that make an immediate difference. Whether you're looking to boost your marketing efforts or your career, this is where it starts. Be part of the movement that's driving real, lasting change. Don’t miss it. The future is now: https://hubs.ly/Q02PrLGS0 #BBNInternational #B2BMarketing #Innovation #MarketingEvent

On World Maritime Day, we reflect on the pivotal role the international shipping industry plays as the backbone of global trade. Navigating the future of maritime is becoming increasingly complex. From decarbonisation to crew welfare, regulatory compliance to cybersecurity challenges, the maritime sector faces increasing pressure to operate efficiently and safely. Companies are continuously seeking solutions to enhance operations, maintain a competitive edge and address the needs of their crews—both on board and ashore. For maritime companies aiming to own their chosen market space, any marketing and communications must demonstrate a deep understanding of these complexities. #worldmaritimeday #maritime #b2bmarketing

Is your international marketing strategy falling flat? It’s not enough to have a great product or a solid sales strategy—you need to understand your market’s unique dynamics. From consumer behaviour and economic conditions, to the competitive landscape and the regulatory environment, context is king. For companies expanding into the Middle East and visiting ADIPEC Exhibition and Conference, it’s not just about localising your message—it’s about adapting your approach to fit your market’s context. Do you know the local distribution channels? Do you know how consumers prefer to buy? Do you know how to use local and social media to your advantage? Is it time to refresh your international marketing strategy? Learn more: https://hubs.li/Q02Ps3Rr0 #adipec #internationalmarketing

It's official: Our success streak continues as Fifth Ring is listed as one of the best places to work in the media and marketing sector in the UK. The marketing industry is a highly competitive space and to be recognised on the list is a fantastic achievement. We’ve always believed that a culture built on trust, collaboration and continuous growth leads to success—not just for our team but for our clients too. A huge thank you to our incredibly talented and creative team for making this possible. Read the full story: https://hubs.li/Q02QXQb_0 #BestWorkplaces #GreatPlaceToWork #TeamSuccess #B2BMarketing

We had a great time last week at the Bring Your Boss to Work event in Houston. Fifth Ring CEO Ian Ord gave a packed audience the lowdown on HubSpot from a CEO’s perspective. We brought together CEOs and Marketing heads to show them how, as a unified customer platform, HubSpot can drive business growth and own their market space. Thank you to everyone who attended! #HubSpot #b2bmarketing

Proud to support an incredible event.