[Blog - the tea house] 💡Diving into the Asia-Pacific market reveals a complex landscape of diverse cultures, varied media usage, and distinct regulatory frameworks. Looking for actionable insights to lead successful marketing operations in APAC? Read our latest article, "Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region," by Brice D. and Ivan Yuen. From understanding local preferences to navigating competitive and regulatory challenges, this guide is essential for those aiming to thrive in this vibrant region. Read the full article here 👉 https://lnkd.in/gGN4Z25z
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We all know that the current marketing landscape is evolving rapidly, with new regulations, accelerated technological innovation, and shifting consumer habits. Marketing Effectiveness projects, such as Media Mix Modeling (MMM), are one of the key solutions to help your marketing and media teams navigate these challenging times. However, in the APAC region (and I'm excluding China here where the context is completely different), the complexity of these types of projects is amplified tenfold due to the diversity of the markets. More specifically, Ivan and I've identified 5 key challenges that need to be addressed to run successful Marketing Effectiveness initiatives in APAC. At fifty-five, we stay at the forefront of industry trends, leveraging the latest advancements in artificial intelligence (AI) and machine learning (ML) to support your marketing decisions. But most importantly, we never forget that the strongest data collection foundation is a key requirement for brands, retailers and advertisers to overcome these critical challenges! Happy to hear your thoughts on this key yet challenging topic! Cedric Delzenne 司徒睿 Andrew Otremba Ily Tan Geoffrey Hoffman Neil Tejnani Mathieu Lepoutre Arnaud Parent #marketing #media #mediaeffectiveness #MarketingMixModeling #MMM #data #AI #AsiaPacific #DigitalMarketing #DataStrategy
[Blog - the tea house] 💡Diving into the Asia-Pacific market reveals a complex landscape of diverse cultures, varied media usage, and distinct regulatory frameworks. Looking for actionable insights to lead successful marketing operations in APAC? Read our latest article, "Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region," by Brice D. and Ivan Yuen. From understanding local preferences to navigating competitive and regulatory challenges, this guide is essential for those aiming to thrive in this vibrant region. Read the full article here 👉 https://lnkd.in/gGN4Z25z
Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region
fifty-five.com
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I'm excited to share my latest article on the intricacies of marketing effectiveness in the diverse and fragmented APAC region. 📊 In this piece, I delve into the five primary challenges that marketers face when implementing Marketing Mix Modeling (MMM) in APAC. From data disparities to varying consumer behaviors, the region's complexity presents unique hurdles that require tailored strategies and solutions. I hope you find it insightful and would love to hear your thoughts and experiences on this topic! #Marketing #APAC #DataExpertise #MMM #MarketingMixModeling #DigitalMarketing #DataAnalytics #MarketingChallenges #MarketingStrategy
[Blog - the tea house] 💡Diving into the Asia-Pacific market reveals a complex landscape of diverse cultures, varied media usage, and distinct regulatory frameworks. Looking for actionable insights to lead successful marketing operations in APAC? Read our latest article, "Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region," by Brice D. and Ivan Yuen. From understanding local preferences to navigating competitive and regulatory challenges, this guide is essential for those aiming to thrive in this vibrant region. Read the full article here 👉 https://lnkd.in/gGN4Z25z
Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region
fifty-five.com
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1 in 2 #APAC marketers say global campaigns need to be localised to fit their market needs. Is your global campaign being tailored appropriately? Find out what other considerations to global teams must bear in mind to land successfully in APAC here: https://lnkd.in/gc8hNP3R #DigitalMarketing #GlobalCampaigns
Unraveling the Complexity of Marketing in APAC I
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Marketing in Asia is not as straightforward as you think. APAC continues to emerge as a region of immense economic growth and promise, but despite the opportunities, many companies still fail to expand into Asia successfully. Why? We worked with Toluna to survey 200 marketing professionals across different industries in Australia, Singapore, Malaysia, and Hong Kong to explore the issues they face operating as part of a global team while advocating for a local approach. #marketing #communications #marketingtrends Keso Kendall Martin Harkin Pamela Tor Das Ann Chong Kate Kwan Miranda Xie Stella He Mark Tay Bev Viloria Nafisa Dahodwala Dominic Cox Chris McGhee Adam Gangemi Samantha Aloysius Ann Murphy Nahvin Balakrishnan Elisha Moss James Lawton Florence Mae Jarillo Thomas Skelton 汤景皓 Summer Choo
1 in 2 #APAC marketers say global campaigns need to be localised to fit their market needs. Is your global campaign being tailored appropriately? Find out what other considerations to global teams must bear in mind to land successfully in APAC here: https://lnkd.in/gc8hNP3R #DigitalMarketing #GlobalCampaigns
Unraveling the Complexity of Marketing in APAC I
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🚀 Expand Your Reach into Asia with Our Digital Marketing Expertise! 🌏 Are you a UK-based business ready to explore the dynamic markets of Asia? Our digital marketing agency specializes in helping businesses like yours succeed in Japan, China, Hong Kong, Taiwan, Japan, Thailand, and more! Our Services: Targeted Advertising: Tailored campaigns on local and global platforms. Lead Generation: Advanced data analytics to find your ideal customers. Brand Building: Crafting compelling stories that resonate with local audiences. Website Development: Creating optimized, user-friendly websites. Why Choose Us? Local Expertise: Deep knowledge of Asian markets. Comprehensive Services: End-to-end solutions for your business needs. Proven Success: A track record of helping clients achieve their goals. Ready to take your business to the next level? Contact us today and let's unlock new opportunities together! 🌟 #DigitalMarketing #AsiaExpansion #LeadGeneration #BrandBuilding #WebsiteDevelopment #MarketingAgency #BusinessGrowth
Expanding Your Business to Asia: How Our Digital Marketing Agency Can Help - Digital Agency United Kingdom & APAC
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What challenges do APAC marketers face when rolling out global campaigns? We asked 200 marketing professionals and share ways to overcome them.
To market successfully in Asia means navigating a variety of issues as part of a global team, while advocating for a local approach. In this article by Campaign Brief Asia, I break down the common issues and recommendations to counter those problems. Let me know what you think! #marketing #asia #communications #marketinginasia Keso Kendall Dominic Cox Nafisa Dahodwala Florence Mae Jarillo Mark Tay Summer Choo Ann Chong Reuben Yuvaraj Bev Viloria Pamela Tor Das Kate Kwan Miranda Xie Stella He Thomas Skelton 汤景皓 Martin Harkin Alex Robinson Chris McGhee Samantha Aloysius Adam Gangemi Nahvin Balakrishnan Ann Murphy Elisha Moss James Lawton
Smitha Virik: Marketing in Asia - it’s not as straightforward as you think
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PMA Ambassador | Product Marketing at AdTheorent - Harnessing the Power of Machine Learning for Privacy-Forward Advertising | Leveraging Cultural Insights to Drive Marketing Success
Despite nuanced shifts in nationalism worldwide, no region is truly self-sufficient 🌏 McKinsey research found that every region imports at least 25% of one essential resource or manufactured good. So why haven't we mastered localized marketing in 2024? Join me, ⚡️Harvey Lee ⚡️, Amit Alagh MBA MSc LLB PMC-VI PMMC™ and Purvaj (Puru) M. as we tackle the tug of war between global and regional needs, sharing critical insights for product marketers to strike the perfect balance. And if you haven't done so already, sign up for Harvey's newsletter, Below the Waterline! PMMs, let me know in the comments about your experience navigating regional and global needs 👇
How to Win the Tug-of-War Between Global and Regional Needs 🤼
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The ever-changing marketing environment in Southeast Asia is in a state of constant flux, powered by the rapid evolution of consumer behaviors, technological progress, and a diverse and lively market. As we set forth into the future, the region stands on the brink of a marketing transformation that will fundamentally alter how businesses engage with their target audiences. In order to provide brands and marketers with the most up-to-date knowledge, best practices, and resources to ready themselves for the forthcoming industry trends and forecasts, MARKETECH APAC officially completes the trilogy of its What’s NEXT 2023-24 Conference Series by bringing it to Singapore for the first time on March 7, 2024, as well as returning to the Philippines as well for two days on March 20 to 21. Learn how you can be part of these upcoming references by checking out the link below: #marketing #conference #southeastasia #whatsnext2024
MARKETECH APAC completes “What’s NEXT” hybrid conference series with launch in Singapore, Philippines - MARKETECH APAC
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Entering the Chinese market can seem daunting due to its vastness and complexity. But the opportunity to build a brand in a country with eager consumers and a fondness for Western quality cannot be overlooked. Strategy is key to navigate effectively. #ChinaMarketingStrategy #BrandExpansion
New to marketing in China? Where to Begin - Market Me China®
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Ever wondered how to genuinely connect with your audience on a global scale? Our must-read guide uncovers the secrets behind international marketing and its critical role in enabling businesses to thrive across diverse markets. 🚀 Key Insights: · 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐀𝐝𝐚𝐩𝐭𝐚𝐭𝐢𝐨𝐧: Uncover how leading brands customize their products and messaging to align with local cultural preferences and speak their customers' language. · 𝐓𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: Find out the significance of devising marketing campaigns specifically designed for each target market, ensuring deeper, more personalized connections. · 𝐑𝐞𝐚𝐥-𝐖𝐨𝐫𝐥𝐝 𝐄𝐱𝐚𝐦𝐩𝐥𝐞𝐬: Learn from the successes of companies that have excelled in international marketing by navigating cultural intricacies to engage with customers worldwide. Whether you're a startup looking to make your mark or an established enterprise looking to expand your global footprint, understanding the dynamics of international marketing is crucial. 🔗 Explore our guide to discover how adapting your approach to meet local wants and needs can open doors to new growth and opportunities. https://lnkd.in/eWSvq7dC #growth #marketing #localization
Speaking Your Customer’s Language: A Complete Guide to International Marketing
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