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Adobe and Microsoft partner to bring Generative AI features to marketers Microsoft and Adobe have unveiled a strategic partnership designed to dismantle the barriers in marketing workflows. By integrating Adobe Experience Cloud's powerful insights and functionalities directly into Microsoft Copilot for Microsoft 365, this collaboration is set to empower marketers with unparalleled data-driven content creation and seamless collaboration capabilities. According to Amit Ahuja, SVP of Adobe's Digital Experience Business, and Jared Spataro, Microsoft's Corporate VP for AI at Work, this fusion of technologies aims to streamline the marketing process, from planning and creation to campaign execution, all within the familiar confines of Microsoft applications. With features like in-context brief creation, comprehensive campaign metrics, and AI-powered content generation, this partnership addresses the critical challenge of workflow fragmentation and is a game-changer for marketers striving to deliver personalized content across diverse channels. #MicrosoftAdobePartnership #MarketingInnovation #AdobeSummit #DataDrivenMarketing #WorkflowRevolution

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