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🔥 The latest TikTok stats are absolutely wild and probably not entirely in a good way: 1. TikTok is the first app that isn’t a mobile game to generate $10 billion in global consumer spending. Candy Crush is the current all-time top earner with $12 billion in lifetime user spending. 2. TikTok is expected to become the outright highest earning app ever by passing $15bn in 2024. 3. Consumers are spending over $11 million per day tipping their favorite content creators, with TikTok retaining 50% of payouts. 4. TikTok’s most popular in-app purchase this year is a bundle of 1,321 coins for $19.99, which makes up approx. one quarter of its in-app revenue. 5. By the end of 2024, TikTok users will spend on average 40-hours per month in the app (Up 22% YoY). TikTok's dominance over our attention and our wallets is only accelerating...

New Post: TikTok becomes biggest non-gaming app - TikTok has joined an exclusive club among top apps. The video-sharing service has generated over $10 billion in global consumer spending, making it the only non-gaming app to do so. It’s on track to become the highest-earning app of all time, according to a new report from Data.ai. TikTok has added nearly $4 billion this year alone, the report says. The introduction of virtual coins to purchase gifts for content creators on the platform has led the growth. To date, only five apps have crossed the $10 billion consumer spend threshold. Candy Crush Saga is the top earner, having taken in more than $12 billion. Honor of Kings from Tencent has earned $11 billion. Monster Strike boasts $10.6 billion in earnings and Clash of Clans has taken in $10.2 billion. Next year, however, those rankings will likely look a lot different. Data.ai predicts TikTok will reach $15 billion in consumer spend by the end of next year. “TikTok is poised to become the highest earning mobile app ever,” said Lexi Sydow, head of insights at Data.ai, in a statement. “Consumers are spending over $11 million per day tipping their favorite content creators. … TikTokers are poised to spend a 40-hour work week each month in the app by the end of 2024, 22% from 2023.” That figure does not include TikTok revenues from advertising or e-commerce. Tinder and YouTube are likely to join the club in the next year or two as well. Tinder currently has $8 billion in consumer spend, while YouTube is close(ish) behind at $7 billion. The milestone in consumer spending isn’t likely to quash longstanding concerns about TikTok. Congressional sentiment has been strongly against the app for years, with many in Washington (and state governments) pushing for a ban. CEO Shou Zi Chew faced a stringent grilling by Congress in March, one of the few times both Republicans and Democrats have agreed on anything this year.Subscribe to the Eye on AI newsletter to stay abreast of how AI is shaping the future of business. Sign up for free. #TikTok #biggest #nongaming #apphttps://lnkd.in/dBADCvhy

The power of TikTok never fails to amaze me. From an app that used to only host an array of dancers, to now being Gen Z's choice of search engine. Yes, you read that right.👀 51% of Gen Z chose TikTok over Google as their search engine of choice. The three most common reasons being: 🔥they prefer consuming this information in video 🔥the answers on TikTok are more relatable and trustworthy 🔥a more personalised response This just shows the potential of the app and exactly why you should be considering to utilise it in 2024. The consumers desire for personalisation will only continue to grow from here. Has your business hopped on the TikTok train? #tiktok #personalisation #personalisedmarketing #marketingstrategy

44% of TikTok users say they have bought something at least once after discovering it on the platform! If you are looking to generate more sales, consider using TikTok! We hear it a lot; "Isn't TikTok just that dancing app?", or "I am a service-based business, I cannot get any business from TikTok!" However, the statistics prove that sales CAN be made through the fast-growing platform! Better still, 71% of the TikTok audience say they feel a closer connection to the people they interact with on TikTok than on other sites and apps. If you are struggling to make an impact on TikTok, or want to learn more about how TikTok can BOOST your business, be sure to reach out to Riya Sharma, Molly Hill, or myself! #tiktok #tiktokmarketing #contentmarketing

Ever felt like TikTok trends come and go faster than you can say "UGC"? Do you find it a bit hard to keep up? We've got you covered! The latest April update to our popular blog article on #UGC trends unpacks over 40 #TikTok trends that you can cleverly adapt for your game or app's UGC videos. From the hilariously relatable to the downright quirky, each trend is broken down with practical examples to inspire your next viral hit. Whether you're aiming to boost engagement, drive downloads, or just make someone's day a little brighter, these trends are your new secret weapon. 🎯 Click the link to read: 📝 Handy summaries and explanation of each trend 📲 Creative ways to integrate these trends into your game or app promotions 🌟Tips on making your UGC content stand out in a crowded feed. Don't just ride the waves – make them!

🌟It's me again! I think we were all shocked when we received the news about the US TikTok Ban measure this week. TikTok is a #socialplatform that has supported numerous content creators and helped companies boost their revenue for many years. The app essentially generated $14.7 billion in revenue across a dozen key sectors in the US economy and contributed $24.2 billion to the overall GDP in 2023. It also has 170 million users in the United States alone. So, what is going to happen after they sign the measure? 👉I've been digging into the news, and here are a few points that comfort me the most for the upcoming years concerning the future of the app. 🚀Let's dive into them!🌟 #socialmediamarketing #digitalamarketing #marketingdigital #marketingstrategy #threads #instagram #reddit #creatormode #trendy #marketinginsights #tiktok #tiktokban

TikTok has included Wikipedia links for certain celebrities and public figures When searching on TikTok you can now go and check out their Wikipedia pages directly from the search results It's interesting to see how TikTok are building out their ecosystem within the app to provide more content and context around searches Everything still opens in the TikTok browser meaning that you don't actually leave the app and can easily return to what you were doing for a seamless experience Who knows where TikTok will continue to build out their ecosystem but it's definitely moving to be the single app for search, entertainment and commerce! #tiktok #tiktokmarketing #tiktokstrategy

TikTok are trialling 30 minute video upload options for selected users in the beta version of the app 🕒 This is potantially good news for advertisers as it will give you more opportunities to display ads in the middle of clips - which typically have higher engagement rates. The current maximum duration is 15 minutes per clip. This is quite an increase from the 60 seconds limit in 2019. #tiktok #tiktokmarketing #tiktokads #digitalmarketing #performancemarketing

According to research, TikTok users are much less likely to post their own content on the app when compared to other social media platforms. In fact, only about half of all TikTok users have ever posted a piece of content. Similar to other platforms, about 15% of accounts on TikTok generate the most views and interaction on the app, meaning the vast majority of users are only using the app for passive entertainment. In this sense, TikTok is similar to YouTube in its culture of consumption rather than creation. So why does this matter? It’s important to take into account how users interact with each platform when establishing success metrics. Otherwise, you may be sorely disappointed when evaluating campaign & channel performance. #mediaplanning #socialmedia #tiktokads

TikTok has included Wikipedia links for certain celebrities and public figures When searching on TikTok you can now go and check out their Wikipedia pages directly from the search results It's interesting to see how TikTok are building out their ecosystem within the app to provide more content and context around searches Everything still opens in the TikTok browser meaning that you don't actually leave the app and can easily return to what you were doing for a seamless experience Who knows where TikTok will continue to build out their ecosystem but it's definitely moving to be the single app for search, entertainment and commerce! #tiktok #tiktokshop #tiktokads