Fiona Brennan’s Post

As a lone marketer you do end up learning a whole different industry that you never thought you would. For me that's recruitment. The working life of a recruiter is a fast one and as the marketer you can feel like you don't want to disrupt their flow at times. So then you may find yourself writing about ideas you do know quite well, but a look around your office (or teams call, no hybrid discrimination here) and you will find people who know the topic inside out. So when working on the longer form content, whether that's blogs, lead magnets or even a meeting presentation, a simple conversation goes a long way to improving your understanding of what you need to deliver. This would go for a marketer in any industry I'd say, use your team's expertise - their knowledge is endless. Here's three things you can gain from a 5/10 minute planning conversation. 🔸 - An expert in the industry will be able to give you a whole different angle on the content you're writing, this can help to shape what you're writing. 🔸 - Your team will have countless stories and experiences that you can use to solve the problem you're highlighting in your content - the key principal for good long form content. 🔸 - Once you get them talking they start throwing out these wonderful industry specific sayings that you can weave into the copy, making the content more authentic and personable. That last one is my favourite. Also as a given, the more you include the team in your marketing planning/strategy, the more they will feel part of your overall marketing efforts. Have a lovely weekend! 😁☀ #Marketing #LongFormContent #ContentCreation #RecruitmentMarketing

Discovery Calls/Sessions with me can sometimes involve a mini audit of your website or other marketing materials, where I point out opportunities to improve your overall copywriting or design. This feedback does a couple of things: 1 - It shows you I know what I'm talking about 2 - It invites you to share your perspectives, desires, and goals 3 - It gives you actionable tips to do some improving on your own This last bullet point is especially valuable for entrepreneurs and other cash-strapped small businesses who aren't yet able to make the leap to hiring a marketing strategist. I'm not just in this game for myself. I am focused on up-leveling all of us! While I certainly can't pass everything I know along to someone without my training and experience, I can give tips such as: "You see here on your website where every paragraph starts with 'I' or 'My?' Try changing that up so that those sentences start with 'You' and 'Your.' That helps you develop more customer-focused messaging, which lets your future customers know that they're in the right place." I choose to lead with kindness and generosity. As a result, I get prospects and clients who say things like I saw in my inbox today: "You are so very kind! I appreciate your understanding and your helpful words. Yes! Just meeting with you yesterday…getting your eyes on my website…and hearing your feedback has inspired me to start working on some new things!" That makes my day!

Can't afford to hire a marketing agency? I get it. Same here. That is why I learned how to write and run my own ads. Reach out if you want to avoid the pitfalls of running your own ads without training. Pitfalls such as: 1. Losing money from competitors clicking on your ads 2. targeting keywords that you will never rank for 3. paying too much for keyword search terms 4. targeting broad search terms that will only deplete ad spend and with no conversions 5. wasting time writing ads that don't differentiate you There is much more that you will learn with me. I love teaching, helping and brainstorming. Reach out by Sept 26 and get 30% off the campaign set up fee of $650. Monthly training is only $420. Sign up by Sept 26 and get monthly support up to 6 months for only $120 a month ($240 value) (troubleshooting and or ad management support 1-2 hours monthly - prebooked). It includes: 1. 1.5 - 2 hours a week of training (3 weeks) 2. Up to one hour of free support after training is complete - to troubleshoot review, answer questions or collaborate Stop worrying about going out of business and get some relief with support and someone on your side - a 5-star rated copywriter and ad manager. Reach out now or reach out to clarify. A simple text 425-273-4141 Monique https://lnkd.in/e29zvKd

If you don't have time to create content, see this hacks👇 Finding time to create content when you have many responsibilities can be hard, but these tips can help you: 1. Use voice-to-text tools: Speak your ideas out loud, and the tool will turn them into text. Then, you can edit and publish. 2. Batch create content: Set aside a specific day or time just for creating content. 3. Turn old content into new posts: Share the same idea from a different angle. 4. Ask for help: If you're an executive, ask a team member with good writing skills to assist you. 5. Hire a professional: Find someone who can create content for you, so you can focus on other tasks. If you need help with creating content due to lack of time, send a DM. Connect with me Victoria Obi

Why should hire someone as it is costing you time and money? But this is not true at all. Of course, it’s costing you time but only 6-8 hours a month only to review and discuss the content. Personal branding requires time and effort for content ideation, content strategy, engagement, content writing, and many more. A personal branding agency can offer several benefits that can outweigh the time and cost investment. Here's why someone might consider hiring one➡️ 1️⃣ Expertise and Efficiency: We bring experience in crafting compelling personal brands. We can assess your strengths, target audience, and industry to develop a strategic plan, saving you valuable time in research and planning. 2️⃣ Content Creation: We have the resources and skilled content writers to create high-quality content across platforms and do justice to your brand voice. This can be a huge time commitment if done alone. 3️⃣ Staying Relevant: We are always aware of current trends and best practices. This ensures your brand stays afresh and avoids getting outdated, this can be challenging if managed on your own. 4️⃣ Objectivity and Clarity: Sometimes, it's hard to have a clear picture of how we want to portray ourselves online. An agency can provide an objective viewpoint to refine your message and ensure it resonates with your target audience. 5️⃣ Increased Visibility: We have strategies to amplify your reach and get your personal brand seen by the right people. I hope I answered the above question. These are the objection questions we received on our discovery call and I tried to answer them. Follow Dinesh Patro if you find my content helpful.

Content marketing can be the key to not only attracting new client leads but also rediscovering and re-engaging old ones.  When all recruiters are looking for ways to win new business, an effective marketing strategy is the key. If you're hitting your head against a wall trying to do BD but not getting anywhere, take a look at our advice: https://lnkd.in/gZ6GZZb7 #recruitment #marketing #sales #recruitmentmarketing

My client will crack 500,000 impressions today. When we started in February he was getting ~4k — a 12,400% increase. Here are 5 observations from our top-performing posts: 1. Specificity Platitudes / borrowed points of view don't work. When you include specific information like hard numbers and detailed descriptions, you give the reader something tangible to latch on and relate to. Ex. Notice how specific the hook for this post is. 2. Polarizing perspectives Take a stand and defend your argument. I wrote a post with a client recently about why companies should hire slow and fire fast. Sensitive topic. Like clockwork, the post pissed a lot of people off... but it resonated with people too. The sentiment in the comments was split down the middle — love or hate, no in-betweeners. 3. Length Less than 800 words is best in my experience. Anything longer and you'll lose people. Word count likely matters less as you grow (people start to care what you have to say, regardless of content design or word count). Which leads us to... 4. Content design When nobody knows (or cares) who you are, your content has to work twice as hard to get people to stop and read: - Create "*eye relief" with short sentences, lists, plenty of white space, and clear, simple language. - Provide valuable content with interesting perspectives, education, or entertainment. 5. Announcement posts outperform No surprise on this one. Always post about: - New hires - Fundraising - Partnerships - Media appearances - Company milestones Announcement posts are easy to engage with: People don't have to think — only celebrate 🥳 TAKEAWAY These observations are just the tip of the iceberg Getting results on LinkedIn is an art and science. I definitely do not have all the answers............. But these are a few of my "best practices" rn What's working for you right now? p.s. i learned about the concept of "eye relief" from the legendary direct response copywriter, Gary Halbert in his classic Boron Letters. Highly recommend reading it to improve your copywriting skills.

1. Craft a Compelling Headline 🌟 Your headline is the first thing people see, so make it engaging and descriptive. Go beyond your job title to highlight your unique value proposition. Instead of "Marketing Manager," try "Marketing Manager | Digital Strategy Expert | Content Creator." 2. Use a Professional Photo 📸 First impressions matter. Choose a high-quality, professional headshot that reflects your industry and personality. A friendly smile and appropriate attire can make a significant difference. 3. Write a Powerful Summary 💼 Your summary is your elevator pitch. Make it concise and engaging, showcasing your skills, experience, and career goals. Start with a strong opening statement. Highlight key achievements and skills. End with a call to action, inviting connections or collaborations. 4. Detail Your Experience 📝 Provide detailed descriptions of your past roles, focusing on achievements and contributions rather than just duties. Use bullet points for clarity. Quantify your achievements (e.g., "Increased sales by 30%" or "Managed a team of 10"). 5. Showcase Your Skills 🛠️ List your relevant skills, and ask colleagues or clients to endorse you. Having a well-rounded skill set can attract recruiters and potential connections. Prioritize skills most relevant to your career goals. 6. Get Recommendations 🤝 Recommendations from colleagues, supervisors, or clients can add credibility to your profile. Request recommendations that highlight your key strengths and accomplishments. 7. Engage with Content 📚 Regularly share and engage with content to stay active on LinkedIn. This can include: Writing articles or posts related to your industry. Sharing industry news or insights. Commenting on and liking posts from your network. 8. Customize Your URL 🌐 Make your profile easier to find by customizing your LinkedIn URL. This can also make your profile look more professional on business cards or resumes. Change it to something simple and memorable, like linkedin.com/in/yourname. 9. Join and Participate in Groups 🌍 Join LinkedIn groups related to your industry or interests. Participate in discussions to expand your network and demonstrate your expertise. 10. Highlight Your Education and Certifications 🎓 Include details about your educational background and any certifications or courses you've completed. This can add to your credibility and show your commitment to professional development.

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝘃𝗲𝗹 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗿 𝗯𝗿𝗮𝗻𝗱? 🚀 Start to focus on your content marketing. 👀 𝟳𝟱% 𝗼𝗳 𝗷𝗼𝗯𝘀𝗲𝗲𝗸𝗲𝗿𝘀 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝗮𝗻 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗿𝘀 𝗯𝗿𝗮𝗻𝗱 𝗯𝗲𝗳𝗼𝗿𝗲 𝗲𝘃𝗲𝗻 𝗮𝗽𝗽𝗹𝘆𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗷𝗼𝗯, 𝗮𝗰𝗰𝗼𝗿𝗱𝗶𝗻𝗴 𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻. 🤯 The careers based content you put out online will guide potential employees to form an opinion and take action – be the author of your own story! And be consistent with it, the content your audience sees at each touchpoint is likely to reassure them that your business, people, and culture are going to be the right fit. You want to attract the perfect match to your business. 🔥 I’ll leave the link to the full article based on this exact topic if you’re interested in reading more… 📖 #contentmarketing #employerbranding #beconsistent Curtis Mia Tom Charlie Alicia Abby Jade Ashley Rory Jevon

The other day someone asked me if I thought everyone on a marketing team needs to be technical. Well… it depends. The size of the company makes a huge difference. If you only have 1 or two marketers on the team (including freelance and agencies) they absolutely must be technical. But they also must be storytellers, copywriters, and strategists, with an eye for design. Small team = generalists. Every person wears tons of hats. As you grow, people specialize more and more. On a larger marketing team you’ll have.. —> technical marketers that own the stack, —> classical marketers that understand positioning and the psychology of selling, —> creative marketers who can write or design or just know how to make things look and sound amazing, —> you’ll eventually even have folks whose core responsibility is to be an amazing project manager or people manager. Some will fit in multiple categories but not every person has to check every box. Marketing is an umbrella term for such a large list of skillsets… expecting every marketer to be great at all of the above is like expecting every football player to be great at playing every position on the field. The trick is knowing what your team needs today while constantly exploring what it might need in the future.