Experienced Pricing Strategist and Leader | Expert in ERP & Data-Driven Pricing Solutions | Disclaimer: “Although I work for Smiths, views expressed in my posts are my own and not those of my employer”
Ever felt like you're walking a tightrope with pricing transparency? Striking the perfect balance is crucial. Want to know why? Pricing Transparency: A Balancing Act In the realm of pricing strategies, transparency has become a buzzword. We're all craving honesty and openness in transactions, yet how much transparency is too much? A transparent pricing strategy can foster trust and loyalty among customers, illuminating the value they receive for their hard-earned cash. However, oversharing costs and margins can lead to commoditisation, where price becomes the sole differentiator - a dangerous ground for any business aiming for long-term sustainability. The key lies in striking the right balance. Sharing the 'why' behind your pricing without laying all your cards on the table enables you to maintain that edge while building customer relationships based on trust. How do you manage transparency in your pricing strategy while ensuring your brand retains its unique value proposition? Share your thoughts on pricing strategies below. For a deeper discussion and to see if I can help, email me at fiona@thepricingexcellencehub.com. Like and share this post if it was helpful, and follow my page for more pricing insights.
I agree, although I do get frustrated that most businesses I engage with don't have a clearly defined pricing strategy, or if they do, it's not consistently applied.
Experienced Pricing Strategist and Leader | Expert in ERP & Data-Driven Pricing Solutions | Disclaimer: “Although I work for Smiths, views expressed in my posts are my own and not those of my employer”
7moWhere businesses have a cost plus model, they try to find “inventive” ways of creating new revenue streams or hiding additional charges in their t&c’s that are not transparent and catches the customer / client out. Surcharges, indemnities unless specifically asked to remove, free trial without notification to customer when it’s about to end or making it clear what the charge after the trial ends, only able to cancel on website but not in app etc.