Fiona Norman CMRS MCGI’s Post

Myth: companies should wait until Series C to unlock the power of analyst relations. I’ve met a lot of leaders who believe that engaging with research firms like Gartner and Forrester is an effort they have to reserve for later funding rounds due to cost restrictions. But in fact, Gartner and Forrester offer free resources for early-stage companies. By leveraging these resources in your Series A stage, you can get a 10x bang for your buck when transitioning to paid engagements later on. In the case of one of my portfolio companies, choosing to invest in AR pre-Series A resulted in a huge win…six-figure deals started rolling in through Gartner introductions post-Series B. 📈 Investing in AI early is a tremendous hack - even more so because it compounds year over year. For instance, if your company is featured in Gartner’s Magic Quadrant, that’s like having a fractional sales rep talking to your Ideal Customer Profile (ICP) at enormous companies. It opens doors to high-value opportunities and serves as a cost-effective means of engaging with large enterprises. In short, it doesn’t cost money to start building a relationship with an analyst, and forging an analyst relations strategy is something that startups SHOULD do early into the life cycle of their organization. In future posts, I’ll break down just how early-stage companies can form an AR strategy, step by step. Stay tuned!

Why Outsource Your Market Research? Here Are 5 Game-Changing Advantages: 🔍 Expertise & Experience: Make use of the extensive experience of seasoned experts who are passionate about market research. They bring with them state-of-the-art instruments and creative approaches. 💃 Cost Efficiency: Bid farewell to the high expenses associated with hiring an internal workforce. You can receive excellent research services through outsourcing without having to worry about paying a lot of overhead. ⏰ Time Savings: Dedicate your internal resources to the research and leave it to the professionals. Let us handle the timely and useful insights while you concentrate on your main company operations. ⚙️Advanced Tools & Technologies: Obtain access to cutting-edge software and tools that might not be available to you otherwise. Our cutting-edge technologies guarantee thorough and accurate study findings. 🧠 Objective Perspective: Gain an objective perspective by observing things from a distance. External organisations might offer new perspectives on your business difficulties by revealing ideas that internal teams might overlook. Are you prepared to use unmatched market insights to grow your company? At Advent Insight Solutions, we provide thorough market research that promotes growth and helps make educated decisions. Join forces with us to conquer new heights and negotiate the intricacies of the market. Reach out to us now, and together, let's bring your company's vision to life! [FOLLOW FOR MORE] For inquiries, reach out to us at info@adventinsightsolutions.com or visit our website - https://lnkd.in/emyisiQQ #MarketResearch #BusinessGrowth #Advent #Outsourcing #BusinessStrategy #UnlockSuccess

Hidden Treasure: The Secret Every Business Already Has You know, when it comes to improving your business, the answer might have been right under your nose the whole time. I'm talking about the information your company already has - the hidden treasure that could unlock new levels of growth and success. Think about it - every day, your team is generating mountains of data. Sales figures, customer insights, operational metrics, you name it. But how much of that information is actually being put to good use? If you're like most businesses I work with, the answer is probably "not enough." The key is to start small and focus on the areas of your business that matter most. #Define the metrics that matter to you. Maybe it's understanding your customer churn rate so you can improve retention. Or analysing your marketing campaigns to see which channels are driving the best results. Even simple things like tracking inventory levels or monitoring employee productivity can yield valuable insights. The beauty of using the information you already have is that it's affordable and accessible. You don't need to invest in expensive new tools or hire a team of analysts. It's all right there, ready to #digest, waiting to be unlocked. And let me tell you, the payoff can be huge. I've seen businesses #deliver results by getting a handle on their information. They make smarter decisions, optimise their operations, and stay one step ahead of the competition. It's like finding a hidden treasure chest in your own backyard. So, what are you waiting for? Dust off those spreadsheets, get #visibility of those numbers, and see what secrets your business is hiding. Who knows - the key to your next big breakthrough might be closer than you think.

How to implement a #ConsumerCentric approach?⁣ ⁣ In today's world, everything is becoming more transactional. We are getting used to interacting with bots and doing thorough research before making a purchase to avoid dealing with post-sale issues. However, the opportunities to be consumer-centric are endless and can make a significant difference throughout the entire chain.⁣ ⁣ Many companies conduct standard research to obtain standard solutions, often dedicating little time to the exploratory phase before quantitative studies. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗯𝗲𝗴𝗶𝗻𝘀. 𝗜𝘁 𝗶𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝘁𝗼 𝗱𝗼 𝘀𝗼 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗯𝗶𝗮𝘀𝗲𝘀 𝘁𝗼 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝗮𝗹𝗹 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗮𝗻𝗱 𝗽𝗮𝗶𝗻 𝗽𝗼𝗶𝗻𝘁𝘀.⁣ ⁣ If you work in the #FMCG industry, take a few hours each week to stand in front of the shelf and observe every consumer interaction with the entire category. Remove all preconceived notions and assumptions at that moment and take notes for later analysis. Also, engage with the customer service or after-sales team; there is a wealth of undigested information there. If budget allows, an exploratory study (such as focus groups or in-depth interviews) is ideal for complementing these efforts.⁣ ⁣ 𝗢𝗻𝗰𝗲 𝘁𝗵𝗲 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗲𝗱, 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗮𝗿𝗲 𝗺𝗮𝗽𝗽𝗲𝗱, 𝗮𝗻𝗱 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁 𝗽𝗹𝗮𝗻𝘀 𝗮𝗿𝗲 𝗲𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵𝗲𝗱, 𝗶𝘁 𝗶𝘀 𝗰𝗿𝘂𝗰𝗶𝗮𝗹 𝘁𝗼 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝘁𝗵𝗲𝗺 𝗶𝗻𝘁𝗼 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗺𝗮𝗸𝗶𝗻𝗴. To achieve this, teams must be aligned and clear on the rationales. A typical example is cost management initiatives where the focus is purely financial, and without relevant data, it fails to balance with the consumer value perspective to identify the elasticity of consumer purchasing #behavior. As you can imagine, much more is lost than saved in such scenarios.⁣ ⁣  𝗜 𝗮𝗺 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲 𝗽𝗮𝗶𝗻𝘀 𝗮𝗻𝗱 𝗺𝗼𝘁𝗶𝘃𝗮𝘁𝗼𝗿𝘀 𝗼𝗳 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗮𝗿𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲𝗱 𝗮𝘀 𝗮 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝘆 𝘄𝗶𝘁𝗵𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆, 𝘁𝗲𝗮𝗺𝘀 𝗯𝗲𝗰𝗼𝗺𝗲 𝗺𝘂𝗰𝗵 𝗺𝗼𝗿𝗲 #𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗮𝗻𝗱 #𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲, 𝗮𝘀 𝘁𝗵𝗲𝘆 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗮 𝗽𝘂𝗿𝗽𝗼𝘀𝗲. #synergy #clusters

I own a business, but don’t know how to expand it ! Must be thinking many business owners out there .🤔 But you don’t need to worry. We will be digging the hidden gems that how to Find untapped opportunities for Business Development In today's competitive landscape, unveiling new markets and fostering growth is crucial. But where do you find the next big opportunity? The answer might lie in untapped markets. Yes, These hidden gems represent pockets of unmet needs or underserved customer segments. By identifying and capitalizing on them, you can gain a significant edge. So, how do you find these untapped opportunities? ⚡️ Become a keen observer: Stay updated on industry trends, emerging technologies, and social media conversations. What unmet needs are people discussing? What frustrations are they voicing? ⚡️ Embrace data analysis: Leverage market research, customer surveys, and social listening tools to uncover data-driven insights into customer pain points and buying behaviors. ⚡️ Think niche: Don't just chase the broad market. Look for specific customer segments with unique needs that current offerings aren't addressing effectively. ⚡️ Analyze your competitors: What are your competitors doing well? Where are they falling short? Can you identify gaps in their approach that you can exploit? ⚡️ Consider geographic expansion: Are there new regions or international markets where your existing offerings could cater to underserved populations? Remember, the key to success is understanding. By truly understanding your target audience and their evolving needs, you'll be well-positioned to develop innovative solutions and capture untapped market potential. I help physicians and owners expand their business through written words. Ps.What untapped opportunities have you discovered in your business development journey? Share in the comments! Pss.Mosam is awesome today!! #businessdevelopment #untappedmarket

Any additional information that supports your business plan, such as market research data or resumes of key team members. Read more 👉 https://lttr.ai/APxKz #Zillustrious #Strategy #Uncategorized #RequireFormalRegistration #EmployerIdentificationNumber #UniqueSellingProposition #TodaySDigitalAge #JoinProfessionalAssociations #RequiresCarefulPlanning #TaxIdentificationNumber #zillustrious #strategy

Strategy is built on intelligence. The most important intelligence in business –competitive intelligence – is often overlooked: Why do companies neglect competitive research? - They think they don't have any. (It's more than likely they do.) - They think they don't need it. (Overconfidence.) - They have done some research but it's not thorough, and/or has never been updated. - It's not a priority. What happens when competitive research is missing from your business strategy? - Funding will be harder to get. - Positioning is inaccurate, vague, or nonexistent. - You risk losing market share to a competitor. - Sales people cannot answer specific questions from prospects, slowing or losing opportunities. - Marketing can't communicate your differentiation or create effective messaging. - Growth stalls. What you gain from competitive research? - Funding is easier. Investors trust you are paying close attention to the marketplace + where your product fits. - The product is better. Your product team can identify opportunities to surpass competitive offerings. - Positioning is crisp and effective.  - Sales have better conversations, overcoming objections, and closing more deals. - Marketing delivers a higher quality and volume of leads through improved messaging. - Your business operates more strategically across functions. How to approach competitive research? - The initial project can be done within your organization, or outsourced. - Once created, it needs to be updated at regular intervals.  - Assign maintenance responsibility to an employee. (Sales or marketing assistants are good candidates for this role.) - Once created, make the data easily accessible by all stakeholders.  - Create a mechanism to easily capture ongoing competitive intelligence gleaned by employees. - Set up alerts through Google News, media monitoring, Owler, Crunchbase, etc. to keep your research current, and gain new insights. Need help? - Competitive research is a central component of the positioning framework offered by my company HEARD. - It can also be delivered as a stand-alone report.  - DM me with questions. #founder #earlystage #growth

You're seeking business growth. How can you spot and seize new market opportunities? Identifying and seizing new market opportunities is crucial for business growth. Here are some strategies to help you spot and act on these opportunities: 1. Market Research   - Analyze Trends: Stay updated on industry trends, consumer behavior, and emerging technologies through reports, surveys, and articles.   - Competitor Analysis: Study your competitors to identify gaps in their offerings or areas where you can differentiate. 2. Customer Feedback   - Surveys and Interviews: Gather feedback directly from customers about their needs and preferences.   - Social Media Monitoring: Pay attention to what customers are saying about your brand and competitors online. 3. Networking   - Industry Events: Attend trade shows, conferences, and networking events to connect with potential partners and customers.   - Join Professional Associations: Engage with industry groups to gain insights and share knowledge. 4. Diversification   - Expand Product Lines: Consider introducing complementary products or services that meet existing customer needs.   - Target New Segments: Identify new customer demographics or geographic areas that could benefit from your offerings. 5. Innovation   - Invest in R&D: Allocate resources for research and development to create innovative solutions that address market needs.   - Leverage Technology: Utilize technology to improve processes, enhance customer experience, or create new products. 6. Partnerships and Collaborations   - Strategic Alliances: Partner with other businesses to leverage their strengths and access new markets.   - Joint Ventures: Collaborate on projects that can open doors to new customer bases or technologies. 7. Agility and Adaptability   - Stay Flexible: Be prepared to pivot your business model or offerings based on market feedback or changes in demand.   - Test New Ideas: Use pilot programs or limited releases to test new products or services before a full launch. 8. Digital Marketing   - SEO and Content Marketing: Optimize your online presence to attract new customers searching for solutions you provide.   - Social Media Advertising: Utilize targeted ads to reach specific demographics that may be interested in your offerings. 9. Data Analytics   - Utilize Data Tools: Analyze sales data, customer behavior, and market trends using analytics tools to make informed decisions.   - Predictive Analytics: Use data to forecast future trends and identify potential opportunities. 10. Evaluate Regulatory Changes   - Stay Informed: Monitor changes in regulations that could create new opportunities or alter market dynamics.   - Adapt Accordingly: Be ready to adjust your strategy in response to regulatory shifts. www.hamedghahari.com www.abc-group.ir #hamedghahari #business #management Hamed Ghahari #consulting

Over the last few months we have been refining our offer and as a part of that came to the realisation that our process of using research and customer/employee/market insights to guide what we do is a powerful and critical part of what we offer. This graphic describes how the research and insights phase of out work helps sense check our customer's challenge. It invariably highlights new opportunities or different ways of solving the problem, essentially recasting the problem. It also deliver better results. The process takes longer than the traditional problem ➡️ solution process but the impact is greater. What we find rewarding about this process is that the solution or new ideas are never far away, you just need to seek them out, consider them and work out how to act on them. Our customers tell us that by us asking the questions we getter better repsonses as we are removed from the day to day customer/client relationship. This focus on insights is why we have decided to talk about the business as an insights agency. If you are interested in accelerating business outcomes then drop me a line. We continue to specialise in the learning, talent and HR markets. #insights #actionableinsights

Competitive analysis is a critical part of developing a product or service if you want to make this venture a successful one. What does your venture do different, better or worse than your competitors? How does it solve the problem in comparison to the competitors? Now that I have identified the importance of a competitive analysis, here's the general outline of completing one. 1. Define Product Capabilities - What problem is your venture going to solve? 2. State Objects and Insights - What needs to be addressed? 3. Prioritizing Sources of Information - Where should and can you get information from to help your venture. 4. Gather Competitive Information - What is the competitor doing to succeed, where are the lacking at? 5. Analyze Data - Gather all of the data into a focal point, focus on customer concerns, is your venture answering these concerns, is your venture going to stand out against the competitors? 6. Generating Insights - Look at how things are executing, and learn why they are succeeding or failing, use the data to refine your brand. The article also highlights some of the additional tools that can be used to assist in completing your competitive analysis, and helping your brand become successful. https://lnkd.in/ge7ys2US