Firebolt Group’s Post

#sundayvibes "HELLO TROUBLE" it's been awhile since we met last, But I know you're still out there. And I have feeling you're looking for me, You wish I'd forget you, don't you, trouble..? Perhaps it's you that has forgotten me, perhaps I need come to find you. "Remind you who am I" courageous advertisement by Gerber knife. #wordsmatter #advertisingandmarketing #advertisingstrategies #communication

Do not be fooled. The scarcity technique is like a double-edged sword. It can work wonders only if wielded at the right time and with the right strategy. Before implementing scarcity, it's crucial to establish a strong presence in the market. Your brand should be recognizable, reproducible, and omnipresent. Without this foundation, scarcity can backfire, snuffing out interest rather than igniting it. I often see small and medium-sized businesses attempting to deploy scarcity tactics prematurely. They still need to build a solid presence, but they're already trying to create a sense of scarcity. Scarcity is something to consider only after you've firmly established your presence in the market. If you pull back too soon, you risk fading into obscurity instead of commanding respect. It's not about disappearing—it's about strategically stepping back to create anticipation and demand. And to creatives, timing is everything. Before you employ the scarcity technique, ensure the brand has an established presence - a strong reputation. Only on this premise should you consider deploying scarcity tactics to enhance the brand's allure. Do it otherwise and risk being... Forgotten #BusinessStrategy #ScarcityTechnique #TimingIsKey

WHAT'S THE SECRET TO BUILDING POWER BRANDS? It's uncovering the heart of your audience. It's igniting their passions. It's crafting lasting connections that transcend mere transactions. Seems straightforward, doesn't it? So why do most companies struggle with it? It's because they are too close to it. Their vision is blurred by an overwhelming familiarity with its intricacies. You need an experienced OUTSIDER. I am that OUTSIDER. 😄 Let's build your power brand! Book a call with me today.

On Earth Day, as I sat on a flight home 𝐈 𝐰𝐚𝐬 𝐛𝐥𝐨𝐰𝐧 𝐚𝐰𝐚𝐲 𝐛𝐲 a documentary film called 𝐁𝐞𝐲𝐨𝐧𝐝 𝐙𝐞𝐫𝐨. You must see this film! 🔸 It is the story of an entrepreneur, Ray Anderson, who founded a company that became a global leader in carpet tiles. 🌎 It is his story of "a spear in the chest" moment when he realized how his company was impacting the Earth. 🌲 It is a story of a complete transformation of a fossil fuels based supply chain to one that is now carbon neutral. ⛰ It is a story of a bold vision and leadership. 🐊 It is a story of innovation and human ingenuity, inspired by nature. 𝐑𝐚𝐲 𝐀𝐧𝐝𝐞𝐫𝐬𝐨𝐧 had an epiphany after customers started asking what the company was doing for the environment and after reading 𝘛𝘩𝘦 𝘌𝘤𝘰𝘭𝘰𝘨𝘺 𝘰𝘧 𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦, 𝘣𝘺 𝘗𝘢𝘶𝘭 𝘏𝘢𝘸𝘬𝘦𝘯. He realized his company was harming the environment and doing little to address that harm. Over the following three decades, Interface rolled out a series of innovative new products and processes that have 𝐛𝐫𝐨𝐮𝐠𝐡𝐭 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐭𝐨 𝐭𝐡𝐞 𝐟𝐨𝐫𝐞𝐟𝐫𝐨𝐧𝐭 𝐨𝐟 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐦𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐢𝐧𝐠. The company does this while providing jobs to 3,600 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞𝐬 𝐚𝐧𝐝 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐢𝐧𝐠 $1.26 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐢𝐧 𝐬𝐚𝐥𝐞𝐬. As for how to watch the film, it turns out the distribution is limited. You can watch it on a Delta flight as I did, and you can check out the trailer and sign up for updates on availability here https://lnkd.in/eXfwYnar. You can also watch previews here https://lnkd.in/eXUtGkXC. 𝐏𝐮𝐭 𝐭𝐡𝐢𝐬 𝐟𝐢𝐥𝐦 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐰𝐚𝐭𝐜𝐡 𝐥𝐢𝐬𝐭. 𝐏𝐮𝐭 𝐈𝐧𝐭𝐞𝐫𝐟𝐚𝐜𝐞 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐥𝐢𝐬𝐭 𝐨𝐟 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐦𝐚𝐤𝐢𝐧𝐠 𝐚 𝐩𝐨𝐬𝐢𝐭𝐢𝐯𝐞 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐧 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐦𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐢𝐧𝐠.

Which is better? A full image or a cutout of the product?

Interested in learning more about NSF listings? Be sure to watch our brief video about the importance of an NSF2 designation when it comes to lighting, specifically with regard to safety and cleanability. Check it out here: https://okt.to/dCHBo2

Strategy should be clear, simple, intuitive, and most importantly, exciting. Figure out what feels right. Then go do it. 

It comes as no shock – the world has undergone a #transformation in recent years, as has the landscape of #creativity. The absence of bold, sincere, and nowadays-aware #campaigns has birthed the necessity for Super Metal™ existence. Armed with thorough research and a profound grasp of culture, we facilitate brands in their quest for improvement. At Super Metal™, our objective is to produce #campaigns that resonate with the audience – #campaigns that ring true and linger in memory. From concept to execution, we approach each project with our signature punk attitude and profound cultural understanding. #CreativeAgency #ProductionAgency #Campaigns

You can 100% predict injuries. How an athlete moves depends entirely on what he or she is moving; i.e. their individual capacities and abilities. This unique way of moving is called their ‘motor preference’ – their preferred motor strategy. If we know what this strategy is for each athlete, we can finally move past group-based norms, and focus on how to coach the individual; using not just our subjective experience, but also objective data to guide us. So what’s this got to do with Motion-IQ, you ask? Well, quite simply, if you coach athletes who run, the only way we can accurately determine their motor preference is to measure how they run. While force platforms and other technologies, such as the VALD Nordboard, provide great information on athlete’s individual differences, they are proxies to the strategy that really matters: how they actually run on the field of play. Through understanding how your players move, you can better prescribe their loading strategies, predict potential injury sites, and guide their return-to-play programs. [Yes, we said it - you can 100% you can predict injuries – and we’ll show you how you can do it. Check out this free video we just released on YouTube] 📹: https://loom.ly/jOLAjsA 📹 Comment PREDICT and we'll DM you the full video link.

Interested in learning more about NSF listings? Be sure to watch our brief video about the importance of an NSF2 designation when it comes to lighting, specifically with regard to safety and cleanability. Check it out here: https://okt.to/AfWsuN