Firstleaf’s Post

Find out what EU regulation on wine labeling means for winemakers and wine distributors and check out what wineries should consider when choosing an e-labeling solution. Learn more here: https://lnkd.in/gbMbxeRz

🌈 Imagine... a world where you were getting a handful of new wine club signups online every single day. That world exists my wine marketing friends! Learn how to boost your online wine club sign ups by watching our latest episode at https://lnkd.in/gGc43XC8 :: :: #emailmarketingisourjam #emailmavens #emailmarketingforwineries #sellmorewineonline #wineclub #transactionalemails

In the competitive world of winemaking, family-owned wineries shine bright with four unbeatable advantages. Unlike corporations, the most successful family businesses prioritize long-term vision, building lasting relationships, ensuring quality, and preserving invaluable institutional knowledge. This is why family wineries continue to thrive in a demanding industry where patience and dedication are paramount. Cheers to the power of tradition and legacy! #FamilyWineries #WineIndustry #LegacyBuilding #BusinessSuccess

https://lnkd.in/ggjBVnWT Congratulations to all who were recognized. How glamorous it is to import wines, right? You get to travel to the wineries, get to know the winemakers and teams, taste (hopefully) great wines, then you get to tell the wineries stories to distributors, sales teams, retailers, on-premise and consumers... What you can't imagine is the complexity of their work, dealing with distributors that don't build brands (generally), figuring out all of the state and federal regulations, taxes, logistics, pricing, programming (extra $ out of pocket to get the sales teams to focus), traveling for wine shows, tastings, endless work withs (working with sales rep in the field) and meetings to name a few. If you want to learn more about the industry and need a guide who has been a competitive sommelier, an importer and distributor, contact the professionals at AWI (Asset Wine Investments) Olie@AssetWineInvestments.com #wineimporters #assetwine #ilovewine #winebusiness

🍇✨ Calling All Aspiring Young Winemakers! ✨🍷 Are you or someone you know pioneering the future of winemaking? 🌟 We're thrilled to announce the Winemag FedEx Next Generation Awards, aimed at spotlighting and supporting the trailblazers of the vine. We're sponsoring 5 deserving entries to elevate your craft to new heights. 🚀 Here's how to get involved: 1. Tag a Talented Winemaker: Know an incredible young winemaker crafting unforgettable flavors? Tag them below! 🏷️ Whether it’s you or someone whose work you admire, we want to see! 2. Spread the Word: Share this post in your stories, feed, or wherever you can! The more visibility, the better the chances. Let's get those tags rolling in! 3. Gather Support: The 10 young winemakers with the most votes will move on to the next round, where everyone will have a chance to vote for their top 5 favorites. 🗳️ This is more than a competition; it's a platform to showcase your passion, innovation, and dedication to the winemaking craft. 🍾 Plus, it’s a fantastic way to connect with fellow enthusiasts and gain recognition in the winemaking community. 🎉 How to Enter: - Tag your favorite young winemaker in the comments. - Use the hashtag #NextGenWineAwards. - Follow us for updates on the competition and voting! Let’s toast to the next generation of winemakers shaping the future of wine. Your journey starts here! 🥂 #WinemagFedExAwards #YoungWinemakers #WineCompetition #WinemakingFuture #InnovateWine #WineCommunity

My latest for WineBusiness.com covers the maze and scope of the new regulations as wineries grapple with how to comply with the bottle bill. In addition to California wineries, importers who sell in California and out of state wineries who sell to Californian wine club members, for example, are all required to report sales monthly and pay fees. And label the wines with CRV. It’s massive.

In this article, we will delve into the details of each method, providing insights and tips on how wineries can utilize them to uncork success in the competitive wine industry. Learn More Here: https://lnkd.in/gXUHTDuz #SearchForProfessionals #WineriesDigitalMarketing #WineriesSEO #WineriesAdvertising

The Spring season is coming, and that means wine trail season 🍷 The FLX region sees over 5 million visitors a year. These visitors hop around wineries and restaurants, giving wineries a major opportunity to make a real-life impression. But often, they sip their wine and head off to the next without much thought. So the question is–how are you making a lasting impression? How do you make it memorable? How to guests connect with you after they leave? 💭 #branding #brandstrategy #onpremise #winerymarketing #flxwine #visitflx

💡 Need ideas for engaging your wine club members? Here are 5 easy ways to get them (and keep them) subscribed: Just about every winery is offering a wine club membership program - making it harder than ever to stand out. The key is to be engaged and ensure you offer the feeling of exclusivity. 1️⃣ Send Personalised Emails. Craft emails that speak directly to your wine club members, using their names and personal preferences to cut through the generic emails they receive daily. 2️⃣ Offer Exclusive Events. Host events that are only open to your wine club members, such as private tastings or vineyard tours. Make them truly see the value in their membership. 3️⃣ Provide Members-Only Discounts. Offer special discounts and promotions to your members as a thank-you for their loyalty. 4️⃣ Share Behind-the-Scenes Content. Give your members a sneak peek into the winemaking process with exclusive videos and photos. It's another level of exclusivity customers really want. 5️⃣ Create a Referral Program. Encourage your members to refer friends and family by offering them rewards for each new member they bring in. It's a win-win-win! Wine clubs and the creation of 'exclusiveness' are on the rise. Are you joining in on the trend? #winenews #wineindustry #wineries #wineclub #wineindustrynews #winemarketing

To oak, or not to oak - that is the question? In our latest blog post written by Nick Adams MW he touches on why oak is associated with so many wines and whether that’s always a good thing. Plus, “The Chardonnay Conundrum”! To read more and find out why wineries use the oak barrelling technique, check out the post here: https://lnkd.in/dMND-VqF