Firstleaf’s Post

Unleash the Flavorful Experience: The Blind Beer Tasting Championship 🏆🍺 Imagine this exciting opportunity: hosting a regional online show, the Blind Beer Tasting Championship. Are you ready to dive into an unforgettable adventure? At Livery, we've already delighted beer enthusiasts with multiple online tastings, offering them an experience they won't forget and a host of benefits. By teaming up with Livery, you'll have the chance to organize this highly anticipated event, cherished by consumers far and wide. Not only does it bring in instant revenue from tasting set sales, but it also generates goodwill and drives a surge of traffic, both in-store and online. But the magic doesn't end there—throughout the event, we gather invaluable data that provides deep insights into your customers. These insights will become powerful tools to optimize your sales and marketing efforts for months to come, giving your brand a competitive edge in the market. Are you eager to give the National Championship Blind Beer Tasting a try? We wholeheartedly believe you should bring this sensational experience to life in your region! https://lnkd.in/eZPCc3Jr #BlindBeerTasting #OnlineTasting #livestreaming #LiveryExperience

What's New on BevFluence.com: The Impact of Spirit and Wine Competitions on Consumer Perception: Do Awards Really Matter? . https://lnkd.in/gPrXax-W . Excerpt: As wine, cider, beer, and spirits enthusiasts, our team has always been intrigued by the world of competitions. Having worked as stewards, judges, and organizers, we understand how and why competitions work or, in some cases, do not. Many different types of competitions exist for wine and spirits, each with its own set of rules, judges, and criteria. Some competitions are highly regarded in the industry, and winning a medal or award can be a significant achievement for a brand. But do these awards matter to consumers? BevFluence® explores the impact of spirit and wine competitions on consumer perception and whether or not winning awards translates to increased sales. . . . #underthebevfluence #bestofbevfluence #competition

Elevate your wine talk! 🗣️🍷 Dive into wine education and swirl your way into engaging discussions. Be the one who knows their Merlot from their Malbec. #WineTalk #EducateYourPalate

Elevate your wine talk! 🗣️🍷 Dive into wine education and swirl your way into engaging discussions. Be the one who knows their Merlot from their Malbec. #WineTalk #EducateYourPalate

🍇✨ Calling All Aspiring Young Winemakers! ✨🍷 Are you or someone you know pioneering the future of winemaking? 🌟 We're thrilled to announce the Winemag FedEx Next Generation Awards, aimed at spotlighting and supporting the trailblazers of the vine. We're sponsoring 5 deserving entries to elevate your craft to new heights. 🚀 Here's how to get involved: 1. Tag a Talented Winemaker: Know an incredible young winemaker crafting unforgettable flavors? Tag them below! 🏷️ Whether it’s you or someone whose work you admire, we want to see! 2. Spread the Word: Share this post in your stories, feed, or wherever you can! The more visibility, the better the chances. Let's get those tags rolling in! 3. Gather Support: The 10 young winemakers with the most votes will move on to the next round, where everyone will have a chance to vote for their top 5 favorites. 🗳️ This is more than a competition; it's a platform to showcase your passion, innovation, and dedication to the winemaking craft. 🍾 Plus, it’s a fantastic way to connect with fellow enthusiasts and gain recognition in the winemaking community. 🎉 How to Enter: - Tag your favorite young winemaker in the comments. - Use the hashtag #NextGenWineAwards. - Follow us for updates on the competition and voting! Let’s toast to the next generation of winemakers shaping the future of wine. Your journey starts here! 🥂 #WinemagFedExAwards #YoungWinemakers #WineCompetition #WinemakingFuture #InnovateWine #WineCommunity

Navigating the complexities of the U.S. wine industry's distribution system has historically been a challenge. The "three-tier system", though designed to prevent monopolistic practices, has limited the modern wine market's potential. Today, as Ohio challenges an Illinois-based shop's shipping endeavors, we stand at a pivotal moment. We will see a breakthrough in direct-to-consumer cross-state wine shipping, or will tradition hold its ground? This verdict could reshape the entire wine retail landscape in the U.S. 🍷🇺🇸 #WineIndustryInsights #RegulationDebate #FutureOfWineRetail. Delve deeper:

I'd love to chat with your more about the wine business. The data supports that there is an exceptional opportunity in the wine industry this time of the year. 🍷 Drop a note in comments or shoot me a DM and let's schedule some time to talk. #winebusiness #winewednesday #wineindustry #wineconsultant

National American Beer Day - influence of American beer. From the brews of colonial settlers to the modern craft beer movement, the evolution of American beer mirrors the nation's journey of innovation and spirit. Whether you're in the beverage industry or simply enjoy a cold pint after work, today is a day to acknowledge the iconic beers that have made an indelible mark. What American beer innovation has impressed you the most? Share your thoughts. #AmericanBeerLegacy #IndustryInnovation #BeverageBiz

As always, Ben is on to something…..BIG! The trick is and always has been, “body count”. It may seem like a simple thought but the initial work of developing a DTC business is getting bodies in your door. Whether you resort to “Burma Shave” signage, balloons on your signs, developing a brand ambassador program, or the myriad of methods to create awareness and excitement, drawing consumers into your tasting room is the topic. People counts and average sale per visitor and average sale by purchase are the next set of KPI’s to start building “efficacy”. How much money do you want to make today in your tasting room? Say you want that number to be $2000. Your average sale is $83. Your average Sale per Visitor is; a. 97% Tasting Customers at $25 b. 64% Bottle Sales c. 2% Club Sales d. 3% Event Sales So how many visitors do you need to pull in the door today to make your $2000 of sales? You do the math here but roughly 25. Change any of these numbers or set goals with active strategies to increase a percentage, and therein lies the refining details of your DTC customer visit and sales goal details. Add private tastings to the mix or any other detail and work it. A/B testing works great to determine methods and approach. Certainly, passive visits because you are “there” isn’t a pragmatic method to pull people in. “So many of us are disappointed at our visitor counts but don’t have a strategy for customer visit development.” I heard one of my friends say they had 10 visitors in a weekend day in Sonoma. Try keeping the lights on there! Looking for answers? Ask and you shall receive! #winemakersforum #WineDTC #finewine #winetasting

Quick question for legal eagles: Does a wine tasting/education business in Miami-Dade County need a liquor license to serve wine in private events at homes and businesses? Details: the business serves wine as part of its course or tasting event, but doesn't sell wine at the events.