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RUTH HANDLER & THE MICKEY MOUSE CLUB: THE MILLION DOLLAR BET The creator of the Barbie Doll knew about the relation between risk and potential return: the more risk, the more reward. Back in 1955, she played a key role in making Mattel, Inc. the first sponsor of the Mickey Mouse Club, recognizing the power of the emerging trend of TV advertising and its power to directly reach children, who ultimately influence toy purchases. In a bold move, Mattel was a very young company at the time, Ruth committed the company's entire worth, roughly half a million dollars, to #sponsor Mickey Mouse for a year. This was a radical #gamechanger at the time. HOWEVER, the sponsorship proved to be a huge success, allowing Mattel to showcase their toys directly to a captivated audience of children, boosting sales and propelling the company to the top of the industry. Today, Mattel is one of the TOP 5 #Toy&Game companies in the world with a market capitalization of $6.8 billion dollars. Ruth Handler revolutionized #marketing in 1955, and four years later, in 1959,  this visionary woman would also change the industry forever with the introduction of the #BarbieDoll, another stroke of genius. What about you, as a #productdeveloper and #inventor, do you have a bold marketing idea that could propel your ideas forward? Share your thoughts below. #success #innovation #marketing #advertising #50s #barbie #themickeymouseclub #productdevelopers #innovators #mattel #toyindustry

Are you choosing brands or are brands choosing you? The psychology of branding and its impact on our identity. This Big Think video dives into the fascinating world of branding and its influence on our decision-making. It explores how brands like Apple and Nike have gone beyond simply selling products to shaping our self-image and identity. Key Takeaways: - Brands are not just selling products, they are selling stories and shaping our identities. - We often make subconscious brand choices based on how they align with our self-image. - Understanding the psychology of branding can help us make more informed decisions as consumers. #publicis #publicisgroupe #branding #psychology #marketing #identity #consumerism #apple #nike

Imagine diving into the world of brand magic through a captivating YouTube video, "How Apple and Nike have branded your brain | Big Think," and a thought-provoking book, "Hooked." 🎥📚 These narratives unfold the mysteries behind how Apple and Nike etch themselves into our minds. Apple's sleek gadgets and Nike's iconic swoosh aren't just symbols; they're imprints on our consciousness. The video and book unveil the psychology behind consumer habits, unraveling the art of creating lasting connections with brands. Now, consider this in the context of #sustainability. In this era, as we witness the rise of conscious consumerism, sustainable companies are applying similar principles to etch themselves into our minds. Brands that embody eco-friendliness and ethical practices become symbols of responsible choices. They weave narratives that resonate with our values, creating a sustainable imprint on the consumer psyche. It's a journey into understanding why sustainable brands are becoming inseparable companions in our daily stories. 🌐✨ A must-watch video: https://lnkd.in/ddnnWpbr #Brand #SustainableCompany #ConsumerConnections #Hooked #Book #Video

What do Apple, Nike, and Tata have in common? Besides being global giants, they each crafted brand statements so powerful, they've become part of our everyday vocabulary Remember those catchy slogans that stuck with you for years? They weren't just accidents. We're diving into 6 iconic brand statements that captured hearts, built empires, and changed the way we see the world. Get ready for a dose of marketing nostalgia (and a few lessons to steal for your own brand!). #BrandMessaging #MarketingMasterclass #BrandStatements #MarketingAgency #BrandSlogans

Have you noticed how top brands like Nike , Apple , Sony and Red Bull all have names under 4 syllables? 🤔 It’s no accident, short and snappy names make a lasting impression! 🏆 In the fast-paced world of business, simplicity wins. Long names just get lost.❌ Want more branding tips? Follow Salt buzz for the latest insights! 🚀 #BrandStrategy #MarketingTips #Branding101 #MemorableBrands #BusinessGrowth #MarketingHacks #SimplicityRules #BrandingSuccess #ShortAndSweet #Saltbuzz

Barbie made an epic comeback, and their former Head of Global Brand Marketing told me how: When Barbie hit a boring patch in 2014, the famous doll lost sight of why it existed. To fix things, they had to re-focus on serving a bigger purpose. The new mission was to “inspire the limitless potential in every girl”. This guided all choices. If ideas didn’t match that goal, they got tossed out fast. In just years Barbie won back fans and shot to #1 again. It shows why rallying around a purpose beats fuzzy plans, especially when changing things up. Having a guiding mission helped Barbie stay aimed at girl power, not just sales or fun gimmicks. Does your team have a clear “why” when times get confusing? A purpose that focuses choices and sparks new ideas?

The Power of Branding: How Apple🍎 and Nike✔️ Have Branded Your Brain🧠 Today on our IMC series, we explore the fascinating world of branding and its impact on our decision-making processes. Drawing from a documentary on the Big Think channel, we'll delve into how brands like Apple and Nike have successfully created an emotional connection with their customers, influencing their purchasing decisions and loyalty. In marketing, branding is key to a company's success. Brands like Apple and Nike have mastered creating an emotional connection with their customers, going beyond just selling products. Research has shown that our brains respond to these brands similarly to how we respond to people, with empathy and loyalty. Apple customers, for instance, showed a brain empathy response towards Apple similar to how they would respond to family members. This emotional connection can lead to brand loyalty and even brand defence. By understanding how branding affects our decision-making processes, businesses can develop effective IMC strategies to build strong relationships with their customers. #IMC #Branding #Marketing #MKTG5519

I stumbled upon Mattel's new Barbie campaign, "Give Limitless Possibilities." It’s driven by a powerful truth: "If You See It, You Can Be It." Think Serena Williams inspiring future athletes. Barbie's career dolls—farm vet, pop star, astronaut—mirror that vision. The genius move? Launching it during a WNBA game. This blend of tradition with modern flair hits the mark. Marketers, take note: relatable role models matter. It underscores the power of classic play with modern relevance. That’s how a 65-year-old brand stays fresh! Original URL: https://lnkd.in/dNbUEVPp #MarketingMagic #BrandEvolution #GirlPower #BarbieCampaign #WNBA #LimitlessPossibilities

It's not just HMD that has helped Mattel, Inc. to bring Barbie into the tech world. Eastman Kodak Company, through it's Polaroid Barbie Camera, has a stand-out booth at IFA Berlin and was a highlight during ShowStoppers yesterday. HMD's Barbie phone, which was announced at MWC and released in the last month, has gotten a lot more press attention Kodak, with an incredible uptake in European and North American media channels for HMD. However, I'm sure there will be a large audience lining up for their pictures this weekend in the IFA Barbie Kodak stand. What do I take from this? Mattel wants to get more out of its brands and the momentum that was built last year through the Barbie film. The greater question is whether they are a year too late bringing the tech products to market... The Barbie branding on devices is another example of how important a combined a strong expertise of entertainment, devices, marketing, and GTM to understand strategies and assess which products might catch on and be short-term disruptors. The benefits of connecting dots between these segments have become clear for us at Canalys through our many collaborations with Omdia , as we're merging our expertises together. Understanding wider ecosystems across the value chain will be key to predict what's coming around the corner that can shake up the market in the decade to come.

What are you doing today to build your personal brand? As with my Air Jordan example, people, for the most part, make purchasing decisions based on personal brands, such as Michael Jordan, versus just the brand, such as Nike. Brands can and many successfully do build a culture that people want to be part of; think Apple. But at the end of the day, there is still a personal brand attached to it, even if that person is no longer around. Think Steve Jobs. In today’s marketplace, a personal brand is more important than ever and we all need to do more to build our own personal brand. Need help? Let’s chat! #Branding #PersonalBranding #Nike #Apple #GOAT #MichaelJordan #SteveJobs #Marketing #SocialMedia