Should you pay to play? It's taken me YEARS to get around to this, because: I've been an "organic first" guy. For good reason: I'm a bootstrapper at heart. I'm not just showing up here on LinkedIn as a solo consultant who only advises others, I'm an investor and founder. I influence the marketing budgets not just of our clients, but of my own companies, and those in my portfolio. And yes: With a strong content foundation in place? I'm coming around to the value of paying to scale reach, as part of our content strategy. I think this might be part of the direction that LinkedIn is going in, and I don't want to miss it. If anyone else has a strong take on TL ads, I'd love to hear it!
