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If you’ve only got a handful of early customers, analytics might feel like a future problem. But before you know it, you’ve got thousands of users and reams of data, and you’re in desperate need of some dedicated analytics help to make sense of it all. In this guide, long-time DoorDash VP of Analytics and startup adviser Jessica Lachs explains how to build a data org from the ground up — just like she did at DoorDash. She offers a detailed framework for how to structure the team at each stage of a startup’s lifecycle with examples from her years at DoorDash, from making the first few hires herself to leading a 300-person global org. Link to the full article in the comments.

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Jessica Lachs

VP at DoorDash, Advisor, & Investor

1mo

Thank you, First Round Capital, for the opportunity to put this playbook down on paper. This was fun to work on! For anyone who reads this through and has thoughts they'd like to share, let me know! I'd love to hear what you think 🙂

Richard Ewing

Group Product Manager | Principal Product Manager | Expert in Driving Product Growth & Operational Excellence | Strategic Leader in SaaS & On-Prem Solutions | Award-Winning Innovator | MBA

1mo

Analytics can quickly become overwhelming as your customer base grows. Jessica Lachs’ insights on building a data org from the ground up are invaluable. Here are a few key takeaways that resonate with me: Start Early: It’s crucial to build your analytics foundation early on, even with just a handful of customers. This sets the stage for scalable growth. 📊 Strategic Hiring: Making the right hires at each stage of growth is essential. Jessica’s framework for scaling from a few key roles to a global team is spot on. 👥 Structured Growth: A well-structured data team can turn raw data into actionable insights, driving better decision-making and growth. 🚀 What challenges have you faced with analytics as your customer base grew?  First Round Capital #Analytics #DataStrategy #StartupGrowth #Leadership #DataDriven

Yogesh Kandlur

VP of Data Science and Data Products @ Chargebee

1mo

Thanks for sharing; it's very informative and a great article. I love the table mapping the company's stages with the types of analytical tasks. It would be helpful if you could extend the table further to include the size of the team and the level of automation to aim at at each stage.

Prianka B.

Data Science + Analytics

1mo

Really enjoyed reading this. Loved the emphasize on hiring generalists as the first hires.

This is awesome! I loved working with Jessica Lachs and the DoorDash team! They did so much right and really utilized their data for so many things in the company. So glad that you’re sharing this knowledge Jessica.

Canny Chiu

Senior Technical Recruiter (Data Science, Machine Learning & AI) @ Shopify 🌎 | CHRL | Experienced Talent Partner to technical leaders globally | Data Student for Fun!

1mo

Loving this read!

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