First Bus’ Post

Many of us have fond memories of family days at the seaside. I know I do. Especially of sprinting after the joyful jingle of an ice cream van to secure a Flake 99, paid with pocket money sneakily stuffed in my pocket by my lovely Granny whilst my mum wasn’t looking! But 1 in 10 children in many regions in the UK have never been to the seaside and are missing out on these heartwarming childhood experiences, with parents admitting that the cost and difficulty of getting there is a barrier. So, this summer we set out to bring a little Cadbury generosity to families, bringing Cadbury UK and First Bus together to treat some lucky families to a traditional day out at the seaside which isn’t complete without a Flake 99! The free '99 bus launched this weekend taking families from inner London to Southend-on Sea, before heading up North next week with routes from Leeds and Bradford to Bridlington. Each passenger on the bus also received a free return bus ticket for a First Bus operated journey in the area, valid for three months, to make it easier for the families to arrange another visit to the seaside before summer is out. Coverage has been epic with 153 pieces landing today but the real impact of this campaign for me was the incredible joy of the families on the bus this weekend. A do-good campaign with generosity at its core 💜 And a pleasure as always to partner with talented teams to bring this to life Ogilvy UK Olena Solodka (Shchegol) Amy Lucas Victoria Grzymek Tommy Curran Jones Kirsty Roxburgh Toby Rutherford Charlie Coney Jenny McCoubrey Sharon Hardwick Alice Wainwright Alice Martyr Tilly Broke-Smith Jessica Empson Jade Burtrand Christa Frimpong Andrew Harrison Claire Beard John MacLean Lucy M. Claire Quinton-Tulloch Graeme Lafferty Richard Harrison Grayers Graphics Phoebe Jenner PromoVeritas Emily B. Karranjit Sahota Photo credit: Jack Hall / PA Media