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At First Tube, we strive to be creative partners that deliver authentic value to all the brands with work with. Part of a successful creative process means considering design each step of the way. “A design-led approach to product creation means that design happens throughout development, not just at the early concept phase” The most successful examples of this can be found where design is considered more! More than a department, more than a phase, more than a feeling. Check out this article from McKinsey & Company that digs into all the ways design practices deliver business value. https://lnkd.in/dEGxdrby #designthinking #design #businessvalue

More than a feeling: Ten design practices to deliver business value

More than a feeling: Ten design practices to deliver business value

mckinsey.com

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