Fishermen Labs’ Post

This has to be the saddest promotional display I have seen in a long time... It is missing so many things, but above all it is missing imagination and creativity 🤔 And hello, isn't marketing all about this? Now imagine this... You are on the beach or at a nice pool, and you go into the #Evian island 🌴 Designed in a Mediterranean vibe, there are mini fans spraying cool air, nice relaxing music playing in the background as you sip your refreshing sparkling drink. Served in a mini clear flute, you can actually see those "fine sparkles". Little photo booth where you can make Instagrammable memories. With VR, you are swimming alongside beautiful fish feeling the cool on your skin. And as you exit, they hand you a personalized lantern / planter made from recycled cans with a digital coupon inside. Now be honest. In which scenario, you would be more tempted to buy? #innovation #marketing #foodandbeverage #promotion #beverages #experientialmarketing #brandmanagement #instoredisplays

Scent has long been an underutilized but powerful marketing tool one that taps directly into emotions and memories. Whether it’s the smell of freshly baked cookies at open houses or signature scents that make retail spaces feel inviting, scent has proven its ability to drive emotional connections and even influence purchasing behavior. Today, brands are revisiting this sensory approach in fresh, immersive ways, recognizing its untapped potential for building memorable experiences. At GameScent and MovieScent, we’re pioneering scent as the next frontier of immersion in entertainment and beyond. Our devices are uniquely designed to release scents triggered by specific sound cues, aligning with on-screen moments to add depth and realism to every experience. Imagine watching an action scene and being hit with the scent of gunpowder or feeling the refreshing aroma of a forest during a nature scene. This approach isn’t just for personal entertainment; it opens doors for brands to create highly engaging and memorable marketing experiences. From enhancing movie nights at home to providing brands with a powerful tool to make an impact through scent-based campaigns, we believe GameScent and MovieScent can change how we think about sensory marketing. Scent is here to stay in marketing, and we’re excited to lead the way. #MarketingInnovation #SensoryMarketing #ScentMarketing #ImmersiveExperience #GameScent #MovieScent #FutureOfMarketing #BrandExperience

OUTERNET – A Breakthrough in Branding OUTERNET in London, which I visited in December is a jaw-dropping experience which I share in my new video on YouTube (link below). It is a perfect way for the brands to connect with their audience at a deep emotional level. It features massive 8K LED screens that create a fully immersive experience. In fact, London’s OUTERNET is the largest in the world. What dies “Outernet” really mean and Why do brands choose this format? The name “Outernet” combines “internet” and “outer” (the outside world). While the internet is confined to screens, Outernet merges the physical and digital worlds into one seamless experience. For brands, Outernet goes much beyond traditional advertising, which looses its momentum. It creates a wow effect that stays in people’s minds. Here, advertising turns viewers into participants telling the brand’s engaging living story, immersing the visitors into the scene. It’s also a perfect example of viral marketing—visitors share their experiences on social media, and their posts can even appear in real-time on the giant digital screens. And you can also play AR games there like The Butterfly Trail or immerse yourself in digital art, where paintings come to life through animation and music. Want to see it all in action? 🎥 Watch my video about Outernet London and please don’t forget to subscribe to my Marketer On-the-Go channel! #branding #outernet #marketing

𝐓𝐡𝐢𝐧𝐤 𝐥𝐢𝐤𝐞 𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫. The best #advertising advice is simple. #AR advertising, like great marketing, is all about creating immersive experiences. Interactivity, accessibility, and engagement will lead to the most memorable #campaigns. So, let's start blending reality and digital today... → 𝐌𝐚𝐤𝐞 𝐚𝐝𝐬 𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞. Allow users to engage with brands. Enhance their experience. Make it fun and #immersive. → 𝐄𝐧𝐬𝐮𝐫𝐞 𝐞𝐚𝐬𝐲 𝐚𝐜𝐜𝐞𝐬𝐬. Use mobile and social media. Reach users where they are. No special hardware needed. → 𝐁𝐨𝐨𝐬𝐭 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭. Make ads entertaining or informative. Encourage active participation. Build emotional connections. → 𝐔𝐬𝐞 𝐯𝐢𝐫𝐭𝐮𝐚𝐥 𝐭𝐫𝐲-𝐨𝐧𝐬. Let customers see products on themselves. Increase confidence in purchases. Enhance the shopping experience. → 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐩𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠. Make product packaging interactive. Suggest complementary products. Tell stories. → 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞 𝐢𝐧 𝐠𝐚𝐦𝐞𝐬. Blend ads into gaming environments. Enhance user experience. Avoid interruptions. → 𝐔𝐭𝐢𝐥𝐢𝐳𝐞 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐟𝐢𝐥𝐭𝐞𝐫𝐬. Create branded AR filters. Engage users creatively. Promote brand interaction. → 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐫𝐚𝐭𝐞𝐬. Engage interested users. Drive meaningful interactions. Boost conversions. → 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐞 𝐛𝐫𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬. Stand out from competitors. Create unique experiences. Build brand loyalty. You see, as complex as AR #advertising may seem, it's really about a handful of simple practices. 𝐄𝐧𝐠𝐚𝐠𝐞 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞. 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐞 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡. 𝐀𝐧𝐝 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐰𝐢𝐥𝐥 𝐬𝐩𝐞𝐚𝐤 𝐟𝐨𝐫 𝐭𝐡𝐞𝐦𝐬𝐞𝐥𝐯𝐞𝐬. In #2025, try your hand at AR ads. 𝐈𝐭’𝐬 𝐇𝐞𝐫𝐞. 𝐈𝐭’𝐬 𝐍𝐨𝐰. 𝐀𝐮𝐠𝐦𝐞𝐧𝐭𝐞𝐝 𝐑𝐞𝐚𝐥𝐢𝐭𝐲 𝐈𝐬 𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠. Want to see the impact in action? Check out Blippar’s case studies 👇

Do you know the integration of tech into the era's tour that binds 4.35 million people and creates memorable experiences? Let me tell you, > The Eras Tour features LED video walls that create a visual masterpiece, seamlessly blending the on-stage action with larger-than-life digital backdrops. > These screens enable Taylor & her team to transport the audience into the various eras of her musical journey, immersing them through a kaleidoscope of imagery, graphics, and mesmerizing visual effects. > The tour also features custom-designed LED wristbands for every attendee, creating a unified display of fan participation. > As the audience syncs their wristbands to the music, the venue transforms into a vibrant display, fostering a tangible sense of community and connection among the fans. The use of these technologies in the tour creates stunning visuals that captivate audiences worldwide, generating revenue worth $5 billion with countless social media shares and viral moments that also amplify the Eras Tour's reach and cultural impact. Such strategic incorporation of advanced technology introduces new avenues for audience engagement, enhances the live experience, and also results in virality on social media, driving fan excitement. Have you been to a concert where they strategically used LED screens? Share your experience in the comments below! #eratour #tech #ledscreens

🌟𝐍𝐨𝐰 𝐖𝐨𝐰 𝐌𝐞 😍: 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐢𝐳𝐢𝐧𝐠 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 - 𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐢𝐬 𝐡𝐞𝐫𝐞 𝐰𝐢𝐭𝐡 3𝐃/𝐗𝐑 𝐠𝐢𝐠𝐚𝐧𝐭𝐢𝐜 𝐝𝐢𝐬𝐩𝐥𝐚𝐲𝐬! 🌟👀 Dive into the future of outdoor advertising with Hyper-Realistic 3D OOH! This game-changing tech immerses you in brands like never before. 🚀 Is this still advertising or already entertainment? 👟 𝘊𝘢𝘴𝘦 𝘪𝘯 𝘗𝘰𝘪𝘯𝘵: 𝘕𝘪𝘬𝘦'𝘴 𝘚𝘵𝘶𝘯𝘯𝘪𝘯𝘨 𝘊𝘢𝘮𝘱𝘢𝘪𝘨𝘯 👟 𝐖𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐢𝐭 𝐮𝐧𝐢𝐪𝐮𝐞? 1) Stereoscopy: 3D magic right before your eyes! ✨ 2) VR & AR: Step into another world! 🌐 3) Projection Mapping: Blending digital with physical! 🏙️ 4) High-Res Displays: Crisp, clear, unmissable! 🖥️ Get ready to be wowed! This isn't just advertising; it's an experience! 🌈 Is this still advertising or already entertainment? #AdvertisingRevolution #3DXR #Nike #FutureIsNow 🌍🌟🔥

The convergence of hyper-realistic 3D out-of-home (OOH) advertising blurs the lines between advertising and entertainment. This game-changing technology transforms static ads into immersive experiences, engaging audiences in novel ways. By leveraging hyper-realistic 3D visuals, brands create entertaining and memorable content that goes beyond traditional advertising. It introduces an element of interactivity, making the audience active participants rather than passive observers. This shift toward immersive and engaging content challenges the conventional notion of advertising, leaning more towards entertainment. It reflects a dynamic evolution in marketing strategies, where brands strive to captivate and entertain, recognizing the evolving expectations and preferences of modern consumers. Explore More Insight: https://bit.ly/446dzDH #AdvertisingRevolution #3DXR #outdooradvertising #advertising

🌟𝐍𝐨𝐰 𝐖𝐨𝐰 𝐌𝐞 😍 - 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐢𝐳𝐢𝐧𝐠 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 - 𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐢𝐬 𝐡𝐞𝐫𝐞 𝐰𝐢𝐭𝐡 3𝐃/𝐗𝐑 𝐠𝐢𝐠𝐚𝐧𝐭𝐢𝐜 𝐝𝐢𝐬𝐩𝐥𝐚𝐲𝐬! 🌟👀 Dive into the future of outdoor advertising with Hyper-Realistic 3D OOH! This game-changing tech immerses you in brands like never before. 🚀 Is this still advertising or already entertainment? 👟 𝘊𝘢𝘴𝘦 𝘪𝘯 𝘗𝘰𝘪𝘯𝘵: 𝘕𝘪𝘬𝘦'𝘴 𝘚𝘵𝘶𝘯𝘯𝘪𝘯𝘨 𝘊𝘢𝘮𝘱𝘢𝘪𝘨𝘯 👟 𝐖𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐢𝐭 𝐮𝐧𝐢𝐪𝐮𝐞? 1) Stereoscopy: 3D magic right before your eyes! ✨ 2) VR & AR: Step into another world! 🌐 3) Projection Mapping: Blending digital with physical! 🏙️ 4) High-Res Displays: Crisp, clear, unmissable! 🖥️ Get ready to be wowed! This isn't just advertising; it's an experience! 🌈 Is this still advertising or already entertainment? #AdvertisingRevolution #3DXR #Nike #FutureIsNow 🌍🌟🔥

Ready to elevate your brand with augmented reality? VEEWAR's intuitive platform makes it easy to create dynamic campaigns that wow your audience. Check out our demo environment to see for yourself! #marketing #contentmarketing #socialmedia #marketingstrategie #videomarketing #branding #reclame #marketingtips #marketingplan #marketingexpert #marketingmateriaal #marketingcampagne #marketingtools

The Collective just leveled up their luxury fashion game! 🔥 This iconic brand teamed up with Rhym to create an immersive gaming experience that would get their fans hyped for the new holiday collection. And let me tell you, it's been a total vibe! Picture this: a Temple Run-style adventure set against the stunning Greek landscapes, with The Collective's billboards popping up throughout the game. Talk about brand immersion! But it gets better. This gamified marketing strategy went viral on social media, and the results were mind-blowing: - 5X more engagement, with peeps playing the game an average of 4 times!  - 40% of players shared their deets to score exclusive rewards. Smart move!  - Sales conversions doubled compared to their regular marketing campaigns. Ka-ching! The Collective's success has inspired other brands to hop on the gamification train. And why wouldn't they? It's a win-win for driving sales and building customer loyalty. So, if you're ready to take your marketing game to the next level, hit us up!🚀 #fashion #marketing #gamification #rhym #luxury