Fist Bump’s Post

We put our heads together for the past 1.5 years. This is the flywheel that unsticks and accelerates your funnel. This is the playbook Carson V. Heady has used to close over $1B in revenue while at Microsoft the past 10 years. But, don't think the playbook is only for enterprise. ⛔️ I have been using a very similar model for the SMB market for the past 5 years. As we have been co-hosting Mastering Modern Selling, we have compared notes, collaborated and refined the playbook to bring this educational webinar to all of you. Want to nurture relationships with Microsoft as a partner? Want to attract and retain attention from end user clients? Want to create demand and not just try to capture existing demand? Need to unstick a clogged and sluggish pipeline? You need this playbook and we want to share it with you. Register here: https://lnkd.in/erbJ9RAb Or message Carson or I for details and we would love to help you. 👇🏽 👇🏽 : What is your best performing outreach activity this quarter?

Navigating and growing your Microsoft partner ecosystem? Join Rob Fegan & Brandon Lee to walk you through all you need to do to be successful and win more.

Navigating the complexities of partnerships with large corporations can be daunting. Join Brandon Lee and Rob Fegan in this upcoming session to unlock effective strategies for collaborating with us and turning challenges into opportunities!

🚀 Had a fantastic conversation with Elliotte Dunlap, Global Senior Partner Sales in the Data and AI space for Microsoft, at the Ultimate Partner Live event in Dallas! We covered some powerful insights for ISVs and resellers on how to successfully partner with Microsoft and leverage co-sell opportunities. 💡 Elliotte shared his go-to-market expertise, emphasizing the importance of keeping things simple when engaging with Microsoft. He advised partners to focus on shortening meetings, getting to the point quickly, and creating clear action steps. His top tip? “Keep the main thing, the main thing.” Whether you’re a reseller or an ISV, clarity and precision can make all the difference. Key takeaways from our conversation: 🔑 Efficiency is key: Shorten meetings, create bullet points, and focus on what you want from your Microsoft contacts—this helps accelerate the co-sell process. 🏗️ Leverage Partner Center: Partners should take full advantage by entering opportunities into the system. This not only aligns partners with Microsoft sellers but also increases the visibility of deals in progress. 🔄 Alignment is crucial: Ensure your selling methodology lines up with Microsoft’s MCEM (Microsoft Customer Experience Model). When both sides are aligned, deals flow more smoothly, and customer success becomes a shared goal. Elliotte also emphasized the need for action, setting up the next meeting before the current one ends—a simple step that can have a huge impact on deal momentum. Big thanks to Elliotte for sharing these valuable insights and helping partners drive success in the Microsoft ecosystem! Nicole Dezen, Jason Graefe, Sandy Gupta, Stephen Boyle, Joerose Tharakan, Chandra Cramer, Anthony Joseph, Yvonne Muench, Daniel Rippey, Brian Freese, Jeremy Laws, Phil Kim, Andrew Tawaststjerna, Shmulik Goldstein, Jennifer Zarate, Mayank Singh Bawa, Amit Sinha, Sam Gong, Nirav Desai, Mahesh Chaudhari, Vince Menzione, John Menzione, Susan Tommy #partnergrowth #microsoft #datasolutions #AI #ecosystem #partnerships #ISV #cosell #marketplace #digitaltransformation #workspan

Quick co-selling tips from the one and only Elliotte Dunlap! 🔥

Learn more about how we are evolving our flagship events like Inspire and Ignite. To start, partners are invited to a digital event called MCAPS Start for Partners to learn how to engage, build, sell, and go to market with Microsoft. Save the date - July 11, 2024! #msftadvocate #msftpartners

"We partnered with Microsoft, got nothing out of it, it is not worth it". I hear that often from small companies that join a partner program like Microsoft and think they just have to build a vault for the money that is coming in. Any partnership needs work. Especially with a giant like Microsoft. In 2018, when I was working with Microsoft as one of their partners, they were onboarding 6,000 partners a month. They now have well over 450K partners. We had come out of their accelerator in the US and we were fortunate to be hand held by corporate and brought in the offering of their retail and cpg team. Even then, it was a lot of work and fight for relevance. We were one of their investments. They created an offering packaged with us as one of the solutions. They had brought us in front of many clients, and the long sales cycles with major brands got the best of a small company running out of cash and driven by a board vision. We pulled the plug. With all the winning conditions, MSFT's involvement, we still didn't make it. I see so many companies, joining a partnership program and "waiting for it to happen". We brought value to MSFT's clients. We were one of their investments. We were connected with all directors of CPG and RETAIL markets. We had a national launch to their sales teams. And it didn't work. If you join a partner network, if you partner with another entity, make sure you provide value to the partner. Make sure you can articulate and quantify that value for that partner's ecosystem and customers. And when you have figured that out, make sure you work you tail off to be in front of their customers, deliver impeccably and connect at all levels of the organization. You "might" have a fighting chance. Easier with smaller partners but the value statement is the same. #partner #partnerecosystem #sales #salescoaching

📢 Special Content for Microsoft Partners at DynamicsMinds Partner BizTrack 💼. Learn from and ask top Microsoft leaders what you want!

(Enterprise) sales is about human factors. Organisations are made up of individuals. How do you navigate the rooms of the house and help each individual make the switch? I learnt a powerful metaphor at Microsoft called 'The Rooms of The House' that captures the diversity that exists within an apparently monolithic organisation and the power of a discovery-led approach to synthesize multiple perspectives to make progress in driving solutions and transformation. Watch a quick gist from the Microsoft Inspire 2023 Keynote here (starts 8:00)

🇮🇹 Don't miss out! Join us on April 9th at 10:00 AM CET for the webinar "Accelerated Growth Strategies on Microsoft Marketplace." Discover the value of Microsoft's B2B Marketplace and how to earn up to $120k. Register here 👉 https://lnkd.in/d8RsdJPB #Microsoft #Marketplace #Webinar #GrowthStrategies