Five by Five Global’s Post

Smaller publishing brands often struggle to attract agency dollars due to perceived limited reach. Join Black Enterprise Magazine's Justin Barton at #PubForum Scottsdale (Nov. 10-12) to explore how publishers in the same category can unite to create a unified marketplace, significantly expanding their reach and appeal. Learn from BOMESI’s multicultural marketplace, where sites collaborate to offer agencies a one-stop shop. Discover how this model can unlock new revenue streams and help brands thrive in a competitive landscape. https://bit.ly/4dSlh8m

APA B Corp Event with Ben Uttley - 10am Thursday 23rd May 2024 Exciting news for our Advertising Producers Association (APA) community and the broader advertising industry! 🌿💼 At 10am on the 23rd May here at the APA, we're hosting a must-attend event with Ben Uttley, the innovative founder of Stamp Productions, on a topic that resonates with us all: "Sustainability in Action: Navigating the Path to B Corp Certification." In this eye-opening session, Ben will share the inspiring journey of Stamp Productions towards achieving B Corporation status, setting a new benchmark for sustainability and ethical practices in advertising. This is an incredible opportunity to gain insights into the tangible steps, challenges, and triumphs involved in integrating sustainable practices into business operations, and how this commitment not only benefits our planet but also enhances brand integrity and consumer trust. As the advertising industry evolves, it's crucial for us to lead with action and purpose. Ben's story with Stamp Productions is a powerful call to action for all of us to consider the impact of our work and to explore how we can contribute to a more sustainable and responsible creative sector. Don't miss this chance to learn, get inspired, and join the conversation on how we can collectively drive positive change in our industry. See you there! #SustainabilityInAdvertising #BcorpCertification #StampProductions #APAEvent #CreativeIndustrySustainability

What’s the magic ingredient for a winning Ad ?

Industry professionals gathered last week at MAD//FEST, the UK’s three-day advertising festival, to discuss innovation and future trends. Check out the key event takeaways from our Senior Business Director, Ira Xhelili, who was on stage with Channel 4 sharing insights and discussing the importance of comprehensive digital content measurement! 👉 https://lnkd.in/d_WjC8Ty #digitalanalytics #digitalmeasurement #Comscore

Check out our latest feature in Mi3Australia on our partnership with Nine! This collaboration is a significant milestone in Mantis expansion into the APAC region, strengthening our global presence and bringing our AI-driven brand safety and contextual advertising solutions to more publishers around the world. 🌏 As Ben Pheloung, General Manager at Mantis , shared, "The world over, publishers are challenged by treading the line between offering effective brand safety and gaining the maximum returns from their ad inventory. Our partnership with a publisher as established and trusted as Nine highlights the effectiveness of our solutions in delivering these goals." Read the full article below 👇 https://lnkd.in/dcEfFuS5

The seven biggest digital ad sales mistakes By Eric Shanfelt  https://lnkd.in/ewcFxRNA https://bit.ly/4b2I94a Click to see the full article. The list includes: 1. The Wrong Products for the Wrong Client 2. The Wrong Products for the Wrong Client 3. Faking It 4. The Danger of Value Add 5. Giving Too Many Details 6. Not Closing the Loop with the Client 7. Selling Magic Instead of Marketing

Have you ever wondered what the first ad to appear on the internet was? 💻 The first ad to be placed on the internet was for a Silicon Valley law firm Heller, Ehrman, White & McAuliffe in 1993. It was on Global Network Navigator (GNN), the first commercial web publication. At the time, the law firm did not have its own website so GNN sent ad clicks to a resource center page they built and hosted for the firm on their own site. Then in 1994, Hotwired, a digital spinoff of Wired magazine, coined the term “banner ad” and was the first company to provide click-through rate reports to its advertisers. Their first two advertisers were AT&T and Coors for their beverage Zima. The AT&T ad had a 44% CTR. For context, today you’re lucky to get a .04% CTR on a traditional banner ad. In the early days of the internet, people didn’t recognize banner ads as sponsored advertisements yet so they’d click on almost anything. #internethistory #advertisinghistory #marketinghistory

Smaller publishing brands often struggle to attract agency dollars due to perceived limited reach. Join Justin Barton at #PubForum Scottsdale (Nov. 10-12) to explore how publishers in the same category can unite to create a unified marketplace, significantly expanding their reach and appeal. Learn from BOMESI’s multicultural marketplace, where sites collaborate to offer agencies a one-stop shop. Discover how this model can unlock new revenue streams and help brands thrive in a competitive landscape.

Smaller publishing brands often struggle to attract agency dollars due to perceived limited reach. Join Justin Barton at #PubForum Scottsdale (Nov. 10-12) to explore how publishers in the same category can unite to create a unified marketplace, significantly expanding their reach and appeal. Learn from BOMESI’s multicultural marketplace, where sites collaborate to offer agencies a one-stop shop. Discover how this model can unlock new revenue streams and help brands thrive in a competitive landscape.

Smaller publishing brands often struggle to attract agency dollars due to perceived limited reach. Join Justin Barton at #PubForum Scottsdale (Nov. 10-12) to explore how publishers in the same category can unite to create a unified marketplace, significantly expanding their reach and appeal. Learn from BOMESI’s multicultural marketplace, where sites collaborate to offer agencies a one-stop shop. Discover how this model can unlock new revenue streams and help brands thrive in a competitive landscape.