Fizz Experience & WDS (Warehouse Demo Services)’s Post

Brand: "Our conversion rates are really low" Me: "Yeah, cause you're sending traffic to a basic PDP" Me: "Here, let me update it for you." Here's how we did it for Revival Food Co. 1) Improved the overall branding of the page -> Made the navigation bar the brand color -> Added elements that fit the brand vibe -> Colored some other elements too 2) Enhanced the product carousel -> Added a "USP bar" in the main image -> Displayed preview of other images -> Made it easy for customers to see more photos 3) Rebuilt the description section -> Adjusted the contrast of elements & text -> Added reviews, description, and bullet points -> Implemented more conversion-triggering info 4) Gave customers more flavor options -> Built a variant selector section -> Customers can easily choose their flavor -> Likely to increase LTV if they like the 1st flavor 5) Adjusted the subscription box -> Displayed main USPs of subscribing -> Made the subscribe & save the pre-set option -> Gave people a choice on the delivery times 6) Reworked the CTA & risk-reversal -> Made a big, bold, and catchy CTA -> Included pricing inside the CTA -> Added anxiety-relieving info below the button What do you think? Rachel Klein, would love your thoughts as well

The sneaky marketing techniques Starbucks uses to get you to overpay for coffee. There are a lot of amazing coffee brands. But Starbucks is worth over $100 billion. So, what are they doing to get you to overpay for coffee and keep coming back? First, they use Italian names to make their product seem high-end. Italy is known for its food. No matter where you go in Italy, you will find delicious pasta made with fresh indigents. From "baristas" to even the size of their drinks… "venti" and "grande". Starbucks is trying to play off that perception. Second, Starbucks tries to build a connection with each of its customers. Anytime you order coffee, Starbucks asks you for your name. When your order is ready, they say your first name. This helps build a relationship with their customers. Third, Starbucks doesn’t sell coffee, they sell an experience. They let you customize your orders and make them the way you like. They have wifi in their stores so you can sit there, work, or even have meetings. And they started to go above and beyond with their new experiences found at Starbucks Reserve Roastery, the Reserve Bar, and the Reserve Store. It’s almost like a theme park for coffee lovers. And if you hate the brand, you can always go to one of their small mom-and-pop competitors… like Seattle’s Best. Oh, wait, that used to also be owned by Starbucks. ;) Whether you love or hate Starbucks, you can always learn from their marketing.

The sneaky marketing techniques Starbucks uses to get you to overpay for coffee. There are a lot of amazing coffee brands. But Starbucks is worth over $100 billion. So, what are they doing to get you to overpay for coffee and keep coming back? First, they use Italian names to make their product seem high-end. Italy is known for its food. No matter where you go in Italy, you will find delicious pasta made with fresh indigents. From "baristas" to even the size of their drinks… "venti" and "grande". Starbucks is trying to play off that perception. Second, Starbucks tries to build a connection with each of its customers. Anytime you order coffee, Starbucks asks you for your name. When your order is ready, they say your first name. This helps build a relationship with their customers. Third, Starbucks doesn’t sell coffee, they sell an experience. They let you customize your orders and make them the way you like. They have wifi in their stores so you can sit there, work, or even have meetings. And they started to go above and beyond with their new experiences found at Starbucks Reserve Roastery, the Reserve Bar, and the Reserve Store. It’s almost like a theme park for coffee lovers. And if you hate the brand, you can always go to one of their small mom-and-pop competitors… like Seattle’s Best. Oh, wait, that used to also be owned by Starbucks. 😉 Whether you love or hate Starbucks, you can always learn from their marketing. ©️ Neil Patel

The sneaky marketing techniques Starbucks uses to get you to overpay for coffee. There are a lot of amazing coffee brands. But Starbucks is worth over $100 billion. So, what are they doing to get you to overpay for coffee and keep coming back? First, they use Italian names to make their product seem high-end. Italy is known for its food. No matter where you go in Italy, you will find delicious pasta made with fresh indigents. From "baristas" to even the size of their drinks… "venti" and "grande". Starbucks is trying to play off that perception. Second, Starbucks tries to build a connection with each of its customers. Anytime you order coffee, Starbucks asks you for your name. When your order is ready, they say your first name. This helps build a relationship with their customers. Third, Starbucks doesn’t sell coffee, they sell an experience. They let you customize your orders and make them the way you like. They have wifi in their stores so you can sit there, work, or even have meetings. And they started to go above and beyond with their new experiences found at Starbucks Reserve Roastery, the Reserve Bar, and the Reserve Store. It’s almost like a theme park for coffee lovers. And if you hate the brand, you can always go to one of their small mom-and-pop competitors… like Seattle’s Best. Oh, wait, that used to also be owned by Starbucks. ;) Whether you love or hate Starbucks, you can always learn from its marketing.

Imagine if every time you ordered your favorite Starbucks coffee, it came out tasting a little bit different. 😠That would probably annoy you. 😠 Starbucks makes money because no matter where you are in the world, you can order your drink and know that they’ll make it exactly the way you want it, every single time. That’s awesome when you’re in a foreign country and you’re craving a little taste of home. It’s way less awesome when your marketing plan is to repeat the same “safe and proven” approach your competitors have been using for the last hundred years. 🥱 Sure, it’s tempting to want to replicate the exact type of campaign that worked before. Except… 💡You’re not trying to make the same drink every time. ⚡You don’t want your marketing campaigns to look like they came straight off the assembly line. What worked for your competitors—or even for you—last year won't necessarily work this year. As we plan for Q4 and 2025 with our clients, now is the time to take hard, honest looks at what matters most to customers. Will the same tactics keep them happy, or do we need to shake things up? Does the thought of 2025 planning get you excited about new possibilities or give you a pit in your stomach? If you’re not sure how to focus your marketing efforts to keep your current customers coming back while bringing new people into the fold, we should talk. --- I’m Jill Tracy, I run BSTRO. We’re a digital agency that’s always pushing to make the most out of every opportunity.  We work with global brands and well-funded startups to help them look better, sound better, and sell more online. If you’re tired of the same campaign, different logo, then message me to talk about how we can shake things up.

In our recent "Marketing Deep Dive," we had the pleasure of hosting Ahmed Fadly, Growth Manager at Epic Food, who shared invaluable insights into brand positioning and discount strategies within the quick-service restaurant (QSR) sector. Ahmed emphasised the critical importance of strategic discounting, categorising brands into top-tier hero brands with minimal discounts of no more than 10%, and a secondary tier where modest discounts can be offered. This nuanced approach helps maintain brand integrity while providing occasional incentives to attract customers. However, Ahmed highlighted a common pitfall that many brands face: the overuse of steep discounts, particularly the notorious 50% off. He pointed out that transitioning a brand from being associated with such deep discounts to a more standard discount model (around 15-25%) can severely impact revenue and order volume. This transition, he noted, is not immediate and can take between six to eight months to stabilise. One major issue Ahmed discussed is the deceptive practice of inflating prices only to apply a significant discount, which ultimately results in the same final price as a lower, more genuine discount. This tactic, while initially attracting customers, can harm long-term brand perception and loyalty. Ahmed strongly advised against abruptly removing hefty discounts without a comprehensive strategy. He suggested that if a brand is prepared for the initial revenue hit—potentially a 50-70% drop—it must also invest heavily in alternative marketing strategies, such as GEMS (Google, Email, SMS Marketing), CPC (Cost Per Click), and other innovative approaches to regain visibility and customer trust. Moreover, Ahmed stressed the necessity of rebranding efforts during this transition. A fresh look, new menu offerings, and a redefined brand message are crucial to repositioning the brand as premium. Simply reducing discounts without these changes will not convince customers of the brand’s new value proposition. In essence, Ahmed’s talk underscored that thoughtful, well-planned discount strategies are key to sustainable growth and brand equity in the highly competitive QSR industry. George Mohan Mini Jacob Neha Mukund Bharani PrasadSufiyan ShaikhAnkita Tripathi Ahmed Fadly Epik Foods (FFCC) Fast Food & Cafe Convention

At Konnect Agency, we host bi-weekly meetings with our clients to work on their business, not in their business. We actively put time aside to innovate and ask ourselves:  𝘏𝘰𝘸 𝘥𝘰 𝘸𝘦 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘦 𝘮𝘰𝘳𝘦 interest in the brand?  𝘏𝘰𝘸 𝘥𝘰 𝘸𝘦 𝘴𝘵𝘢𝘯𝘥 𝘰𝘶𝘵 𝘧𝘳𝘰𝘮 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘰𝘳𝘴?  𝘏𝘰𝘸 𝘥𝘰 𝘸𝘦 𝘮𝘢𝘬𝘦 𝘢𝘯 𝘪𝘮𝘱𝘢𝘤𝘵 𝘪𝘯 𝘵𝘩𝘦 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺? Sometimes the answer is... 𝗟𝗶𝗺𝗶𝘁𝗲𝗱 𝗲𝗱𝗶𝘁𝗶𝗼𝗻 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀. Why? They create scarcity, exclusivity, novelty and brand differentiation. So how do CPG brands leverage limited edition campaigns? I pulled together a cheatsheet that covers the top 5 strategies: 1️⃣ Collaborations For our client Veggie Grill by Next Level, we forged a partnership with iconic brand Bitchin' Sauce to create a limited edition menu celebrating Veganuary. The results: ✅ 602K organic reach ✅ 11M paid media impressions  ✅ 690 online orders in 3 weeks 𝗧𝗶𝗽: Utilize both partners’ marketing channels to maximize reach and impact. 2️⃣ Limited-Time Offers ALOHA’s limited edition bars created serious FOMO.  𝗧𝗶𝗽: Use a countdown to remind customers that time is running out! 3️⃣ Limited-Quantity Offers Those who signed up were given access to KRAVE Jerky's new range first.  𝗧𝗶𝗽: Promote exclusivity to entice sign-ups and build customer loyalty. 4️⃣ Seasonal Releases Starbucks and their beloved pumpkin spice range are (sadly) only available in the fall.  𝗧𝗶𝗽: Promote your season-specific release heavily leading up to and during to capitalize on the excitement. 5️⃣ Exclusive Access & Membership The Coca-Cola Company’s Insider’s Club features limited-edition products before they hit the shelves, giving customers just a taste.  𝗧𝗶𝗽: Push the message of limited stock in all marketing material with phrases like “only 500 available”. Innovation can be found in limited-edition campaigns. And so can results. What limited edition product have you tried in 2024? Drop a comment below 👇 #brandpartnerships #advertising #marketing 

🍰 First impressions matter, and in marketing, it’s all about what catches the eye first. Think about it: when you're at a restaurant, the sight of the dessert tray always leaves a lasting impression. 🎂 👉The same goes for your business—your audience’s perception of you is everything. Show them the best, the most appealing, the dessert of what you offer. Make it irresistible, and they'll be coming back for more. 💡 Whether it's a sweet offer, eye-catching design, or just a delightful experience, make sure you’re serving up something that looks (and feels) too good to ignore. What’s your ‘dessert’ that keeps customers coming back? YES...MAGICAL desserts make me happy...Kim✨ oooooooooooooooooooooooooo #️⃣ #CustomerPerception #FirstImpressionsMatter #MarketingThatStandsOut #ServeTheDessertFirst #CustomerExperience #IrresistibleOffers #MarketingWithFlair #SweetSales #VisualMarketing #CustomerFocused #DessertFirstMarketing #MarketingStrategies #BusinessPerception #CreativeMarketingIdeas #AttentionGrabbing 🔎 Customer Perception, Irresistible Offers, First Impressions, Dessert Strategy, Customer Experience, Sweet Sales Tactics, Visual Appeal, Creative Marketing, Brand Perception, Eye-Catching Content, Memorable Marketing, Marketing Strategies, Customer Attraction, Customer-Centric Marketing, Marketing Appeal

Just because you CAN offer multiple formats of your product - doesn’t mean you should... Founder I was chatting with recently. Has a great brand, beautiful packaging, top quality product. In an insanely crowded category (coffee). So has gone down the route of offering every format to meet the needs of every type of coffee drinker. Seems to make sense in theory. The problem in practise…they’re now just another coffee roaster amongst thousands. No point of difference. No hero product. Not known for anything in particular. Not a specialist in any one format. Not giving anyone a reason to choose them over a competitor so forced to compete: ↳ on price ↳ on ad spend ↳ on range breadth Not to mention having to sit on a bunch of actual product (which has a relatively short shelf life). My advice: ￫ choose the unsexiest format you sell ￫ make it your hero ￫ make it sexy Becomes a mission: ￫ save people from having to drink the mass produced crap of this unsexy format ￫ a point of difference from the pack ￫ a chance to catch buyer’s eyes ￫ a mission you can rally behind ￫ less competition for eyeballs The result? = easier to win brand love = cheaper marketing costs = a format you can build a brand on top of No idea if it’s good or bad advice but it feels better than struggling along in a sea of competition. What do you think?

This article explores strategies and insights that transcend the boundaries of the food and beverage industry, offering valuable lessons for brands across all markets. Whether in tech, fashion, or services, understanding how to build and maintain customer loyalty is crucial in today's competitive landscape. Key takeaways include innovative engagement tactics, the importance of authentic brand stories, and how technology is reshaping customer interactions.This is a must-read for marketers, brand managers, and entrepreneurs alike who wantg to elevate their customer loyalty game. #Marketing #BrandLoyalty #CustomerEngagement #CrossIndustryInsights