Flagship’s Post

Moët Hennessy recently unveiled a new brand campaign designed by Weiden + Kennedy, prominently featuring Black individuals—a key demographic among its consumers. 🥃✨ As a Black man, this prompts me to question: What percentage of Hennessy’s leadership is Black? And what about W+K? How diverse are their teams really? It's crucial to highlight that while many brands rely on Black culture for relevance, they often fail to include us in meaningful ways. Despite Black women in the US being the most educated group, their presence in leadership roles remains disproportionately low. 🎓🚫 I’m not just advocating for #diversity—I’m calling for equity, for our fair share. If our culture is leveraged, shouldn't we also reap the benefits? Shouldn't companies work with partners who truly represent us? There are countless talented Black marketers who could create impactful campaigns that resonate on a deeper level—not just superficial nods through casting. 🌟 I even offered my expertise by applying to join Hennessy’s supplier list a year ago—still waiting for a call. 📞📬 I would have helped them take that campaign and blend in digital to create something that’s light years ahead of the rest. It would have been the talk of the globe. No🧢. IYKYK But here’s the hope: as we continue to raise our voices and demand our place at the table, change is possible. We have the creativity, the knowledge, and the drive to transform industries. Let's ensure that brands not only use our culture but also support our growth and leadership. Together, we can break barriers and create a more inclusive future. 💪🏾🌍 #EquityOverDiversity #RealRepresentation Louis Vuitton LVMH Richemont Kering Creative Artists Agency United Talent Agency Prada Group Gucci Moncler Nike adidas KITH

**The Power of Brand Perception** In a bustling city corner, there stood two coffee shops—both serving the same high-quality coffee, both in prime locations, and both with similar prices. Yet, despite the similarities, one coffee shop was always packed, while the other struggled to fill its seats. What made the difference? It wasn’t the product or price, but brand perception. In a city full of restaurants, it can be easy to assume that success comes from serving great food alone. But at Shelby’s, we’ve learned that brand perception is just as important as what’s on the menu. Over time, Shelby’s has evolved from merely being a shawarma store into a beloved part of people’s lives, where relationships are forged and memories are made🌯💫 Remember, it’s not just about what you sell; it’s about how people feel about your brand. When customers connect emotionally, they don’t just buy—they believe. And that belief is what builds a strong, enduring brand.💪🔗 #BrandPerception #ShelbysShawarma #EmotionalConnection #BuildingBrands

I argue poorly about the prices of coffee at Starbucks! It seems awkward and full of embarrassment. WHY? Perhaps if you were in my place, you would never do such a thing. It seems like a cringe-worthy action I took at Starbucks. Similarly, when a huckster sells items, people tend to bargain. ➡ But why don't we do this in a shopping mall where we buy branded items? It's due to the label price, which ensures that the price of the item is fixed. No, it's not just that. 🏹 Brands focus on standing out in the crowd of various items. 🏹 They create an identity for their items through the names of their brands. 🕶 And you must agree on how powerful personal branding is! PS:- The post is subjected to make you learn personal branding. That's it. #personalbranding

Lidl's SCENTS-ATIONAL ad features Shakira*, Adele* and Chris Pratt*. Lidl has officially dropped a brand new perfume campaign for its range of Suddenly and G.Bellini perfumes.  And everyone is talking about it (Certainly on TikTok 🌟) But there's a tiny Lidl twist!😄 The stars of the campaign, Adele Prattley, Shakira Khan and Chris Pratt are actually the talented employees of Lidl. Who wouldn't want the opportunity to promote their brand campaign using A-list names? Lidl has nailed it! 😄 #Lidl #Branding #advertisingstrategies #perfume #marketingcampaign

Just walked past this image on the side of a truck. Is this still the most iconic image in alcohol today? Powerful #brand stories often aren’t literal. They convey an essence. This image has all the undertones - ruggedness, masculinity, sophistication, sex-appeal, and even provenance and craft (as they ride through the highlands of Jalisco). There is no moment of celebration, no one is drinking…they are actually driving! (A big no-no with alcohol). But we hardly notice, entranced in the story. It looks like they rode down from California on Kerouac-esque guys trip and decided to start a tequila company. Meanwhile,if we stop to rationalize, of course we know this is all very staged. In 2017, the brand was sold to Diageo for $1B. I would argue a lot of that success is thanks to this image. #Brands provide powerful subconscious signals to consumers & customers. In 2024, let’s bravely cultivate #brand vibes; let’s strive to show, rather than tell. #branding #creativity #brandidentity

What’s SPARKed our interest? Our CEO, David Pearson, visited retail stores to explore various on-pack promotions. There's an impressive range of initiatives available, and we've showcased a few in our video. Here are a couple of standout examples Dave highlighted: 🍨 Haagen Dazs I'm a big Emily in Paris fan (yes, really) so this one was always going to be a winner. Taken separately the partnership or the promotion work on their own but together they become greater than the sum of its parts. Paris still says style for most people and works as a stylish, indulgent destination partner for the (American) brand, with an American show. Prizes are suitably "classy" (Harvey Nicholls and Harrods) so the whole campaign is perfectly in sync. 🍰 Premier Foods - Win Mega Prizes Partnering with a big summer family movie is far from a new idea. Still, when the title is as well known (and with as brilliant, colourful characters) as the Minions from Despicable Me 4 then it's a recipe for success. While the imagery and characters work hard on-shelf it's important to back that up with appropriate and aspirational prizes, which this does focussing as it does on film merch, cinema tickets, and, for the big winners, holidays to Hollywood and Orlando to see the characters in "real life". Interested in running your own sales promotion? Let’s chat! #salespromotion #promotionalmarketing #brandactivation

Reflecting on the essence of branding through the lenses of Starbucks and Dunkin' Donuts! Starbucks beautifully encapsulates their "why": "To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time." Stepping into a Starbucks feels like entering a home away from home, where every detail from taste to aroma is meticulously crafted to uplift the human spirit, fostering a profound sense of care and belonging. In contrast, Dunkin' Donuts focuses more on the "what and how": "Make and serve the freshest, most delicious coffee and donuts quickly and courteously." This juxtaposition underscores a crucial aspect of branding: the power of emotional connection. When a brand communicates its "why," it establishes a deeper bond with its audience, creating not just customers, but loyal advocates who resonate with the brand's purpose. At its core, whether it's Starbucks or Dunkin' Donuts, understanding and articulating your "why" is fundamental to forging meaningful connections with your audience and driving long-term brand loyalty. Reach out to us to to learn more about how we can assist you find and articulate your "why" https://lnkd.in/dTrVkCGS #OaktreePeople #IgniteSMEHub #Branding #BusinessSuccess

In the field of branding, it’s essential to grasp the concepts of elasticity, credibility, and emotional connections. Reflecting on Starbucks, there’s a perspective by Rory Sutherland that I love. He points out that a strong brand, simply put, diminishes the perceived chance of disappointment. This insight is key to understanding why consumers are willing to pay £3.50 for Starbucks coffee, as opposed to a £1.20 unbranded option. It’s not merely the coffee; it’s the reliability, consistency and quality assurance that the brand represents.

What if I told you the Starbucks logo isn't just a pretty face? Decoding Brands: Starbucks That iconic woman on your cup? She's actually a siren from Greek mythology, known for luring sailors with her enchanting voice. But what’s a mythical creature doing on your coffee cup? Here’s the story: When Starbucks was founded, the team wanted their brand to be related to the sea as their coffee came through ships. Their search led them to a 16th-century marine book, where they found the captivating image of a siren. The original logo (back in 1971) had a bare-chested mermaid with a divided tail spread in a provocative manner designed to convey the irresistible appeal of their coffee.. As Starbucks grew, the logo evolved to something a bit more PG-13, but the siren remained the centerpiece, a testament to the brand's commitment to its origin story. Next Up: The mystery behind the Parle-G girl #Branding #Marketing #BrandStrategy #Innovation #Strategy