FlavorSum’s Post

How about some Market Insights for your bakery brand? Learn more about loyalty and flavor preferences.

✨ NEW INFOGRAPHIC: Did you know that millennials are more brand loyal when purchasing RTD alcohol? In our latest alcohol infographic, we dive deep into shopper demographics and flavor patterns. Discover who plays it safe and sticks to the flavors they know vs. who is more likely to explore new flavors. Sign up for FlavorSum Discover using the link below to get food and beverage insights delivered directly to your inbox. 👉https://hubs.li/Q02PjKKp0

Let's delve into some of the buying behaviors of your ice cream consumers.

CPG Industry Annual Report is here! #annualreport #cpg #cpgindustry

The 2024 Annual CPG industry report from Foodbevy is out and highlights some interesting findings from the US that I hope is both interesting and reassuring for NZ #FMCG and #CPG founders & owners. You can take a look at the full report below but here are the headlines: ✴ 78% of companies are feeling optimistic for 2024 ✴ 70% of companies increased revenue between 2022 & 2023 ✴ 38% of businesses were profitable in 2023 ✴ Top 3 business concerns going into 2024 are: retail sales; reaching profitability; e-commerce sales ✴ 93% of businesses are selling in grocery / retail ✴ 62% of brands have a GP margin of between 30-60% ✴ 73% of companies said their own DTC site is the best performing e-comm site (with Amazon in second place) ✴ 70% of packaging is recyclable or compostable ✴ Friends & family is the most common investment type (Angel networks & VCs come in at #4 &5) and investment frustrations and challenges remain The key messages I took from this.... 👉 stay on top of your numbers (revenue AND profit) - optimising GM and ultimately profitability needs to be a core focus for founders 👉 An omnichannel approach is critical to ensure you are 'accessible' and 'available' where-ever your consumers are, when they want it. 👉 Fundraising continues to be challenging so focus on building traction to increase your attractiveness over time to potential investors. I'd love to hear what resonated most with you in this report? Rise Growth Lab #businessgrowth #fmcg #cpg #retail #grocery #challengerbrands #focusforgrowth

To sit at the top in the fast-food industry, McDonald’s constantly exercises market research to keep their customers happy. McDonald’s market research objectives lie on four key questions thus: 💡 Which products are performing well? 💡 What prices are most affordable for the consumers? 💡 To effectively advertise, what are consumers reading and watching? 💡 Which restaurants are most attended to, and why? answering these questions, McDonald’s can gauge whether or not its customer base is expanding or not depending on the answers to these questions. If performance is bad, this informs them on the need to change strategy to keep customers happy, hence, remaining relent and competitive. Tools for conducting market research in four stages: 1st: Questions regarding the market need and support for your product are ascertained. 2nd: Tools to get records and facts like demographics records, income studies, surveys 3rd: You collect and sort your facts and information. 4th: You study all information gathered. This is to aid decision-making.

🥂 Explore the Latest Trends Shaping the US Alcoholic Beverages Sector 🍷 Dive into our latest blog for key retail statistics, consumer trends, and industry insights- a must-read for retailers, distributors, and industry experts looking to stay ahead in the rapidly changing world of alcoholic beverages 📊 Learn about shifting demographics, new consumption habits, and how generational shifts are influencing consumer choices 🚀 Read the blog 📚➡️ https://lnkd.in/gHM9DzaT Or book a demo to learn more 📲 https://lnkd.in/gXNCmS83

A Personal Perspective: Concerns for the Alcohol Industry's Future. Here's my take, and it's just a personal viewpoint: The future of traditional alcohol might not be so bright. I'm sharing this thought with a bit of reluctance, as I truly hope I'm mistaken. After all, the joy of enjoying a good aged French Burgundy or any other preferred drink is unparalleled. What's happening? It seems the younger crowd is veering away from alcohol, gravitating instead towards teas that I can't pronounce their name, health drinks from seaweeds, mushrooms, and the like. This isn't just a small trend; it's a significant cultural shift. Socializing (or the lack of it) is evolving, moving away from alcohol-centric gatherings to focus more on wellness. This new generation is remarkably adventurous and open to new experiences, constantly exploring innovative trends and diverse lifestyles. That change poses a real challenge for the alcohol industry. How will this industry respond to a market that's rapidly redefining its preferences? Can they innovate in time, or will they lag in an era that's quickly outgrowing traditional alcoholic offerings? I'm holding out hope that I'm wrong, because a world with fewer choices of exquisite wines would surely be a lesser place.

Hello Friends, I am glad to share my 9th Analysis with you titled Mexican Restaurant Ratings Visualisation tool: Tableau Dataset: Quantum Analytics NG   KPI Number of Customers Number of Restaurant Number of cuisines Number of States etc.   Insights Restaurant Ratings (Top 10) Consumer By Occupation Consumer Demographics Consumer By Cities etc. I would greatly appreciate your feedback on this project. Special Thanks to Quantum Analytics NG Jonathan Osagie Christian Okwara Godswill Ojumeaka #tableau #dataanalytics #dataanalysis

In the latest POV from WD Partners, a closer look is taken at the Sober Curious movement. Sober-Curiosity has been a hot topic in recent years, consistently rising in popularity across all demographics following a wellness-inducing pandemic. While sober-curiosity throws a curve-ball among alcoholic-beverage brands, it doesn't have to result in beverage brand doomsday. Read our full POV to learn more about this trend, its diverse consumer base, industry trends to watch out for, and actionable strategies for beverage brands to stay ahead. #sobercurious #sobermovement