FleishmanHillard’s Post

Looking to boost retail sales with a lean team? 🚀 Learn how to maximize your impact and build strong relationships with retailers to drive sales to new heights! Check out the expert tips here: https://my.ugc.bz/jnUSp4 #RetailSales #TeamEfficiency #BusinessGrowth

Looking to boost retail sales with a lean team? 🚀 Learn how to maximize your impact and build strong relationships with retailers to drive sales to new heights! Check out the expert tips here: https://my.ugc.bz/S1A0jH #RetailSales #TeamEfficiency #BusinessGrowth

Navigating the complex world of online retail - the role of a Partnership Strategist is becoming increasingly vital.  We're peeling back the layers to reveal how this role is transforming the industry. As we delve into strategic relationship management, long-term collaborations, and the art of effective communication, our understanding of this dynamic position deepens. Each slide in our latest carousel highlights a key facet of being a Partnership Strategist – a role that's not just about forging connections, but about shaping the future of e-commerce. Let’s engage in this insightful journey together.

Here's a great guide to planning your retail media spend! Plus, an overview for measurement best practices.

At Cowan & Associates, our strategic planning process for our clients is greater than the sum of its parts; converting their business goals into a robust commercial strategy and next year's annual operating plan; focused on brand, product, channel, customer, shopper, consumer, and team capability & execution. Book a discovery call today, and find out how Cowan & Associates can improve your strategic planning capability to drive your business forward every year: https://loom.ly/KynMVdE #CowanAssociates #ManagementConsultants #GrowthStrategyPartners #ConsultingServices #StrategicPlanning

Looking to land your product on store shelves? A winning retail pitch is key. But how do you create a proposal that benefits both your brand and the retailer? Here's a checklist to ensure your fundamentals are rock-solid, especially for those first-time meetings.

Looking to boost retail sales with a lean team? 🚀 Learn how to maximize your impact and build strong relationships with retailers to drive sales to new heights! Check out the expert tips here: https://my.ugc.bz/p9IHPe #RetailSales #TeamEfficiency #BusinessGrowth #UGC #contentstrategies

𝗣𝗔𝗥𝗧 𝟯: 𝗖𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗥𝗲𝘁𝗮𝗶𝗹 𝗖𝗼𝗱𝗲 ✨ Placement Perfection and Data Direction ✨ Here we go with the grand finale of our series on mastering the retail code. 🚀 Once our Key Account team locks down those prime listings, it's showtime for our Field Force to secure those front-and-center spots. 1⃣️👆 Imagine your product as the star of the supermarket stage, dazzling under the spotlight. Our Field Force is like the ultimate backstage crew, charming store managers and negotiating those eye-popping placements that make your brand impossible to ignore. After we’ve rocked it in the first region, those impressive sales numbers become our golden ticket to conquer the next. Now we repeat the magic: secure those premium listings, leverage our field force superheroes, and grab those eye-catching shelf spots. For buzz-worthy brands that want to shine and aren’t just looking to cut prices, having a savvy and strategic approach in retail is key. By honing in on regional market penetration, combining the brains of Key Account Management with the rockstar action of field service, and leveraging successful sales data for expansion, new brands can grow and shine in the competitive retail jungle. Our experience shows that this approach not only trims costs but also pumps up success and efficiency. So, invest in a sharp sales strategy and lean on expert guidance to make your brand the next big thing in retail. 🚀 Any questions left? Then reach out, comment or feel free to share your experiences!

Does your brand have committed #RetailMedia spend as part of a joint business plan (JBP) with a retailer? Maximize the impact of that spend by optimizing it for incremental sales growth. Learn more about how we are helping brands get more out of their JBPs: https://bit.ly/4aFHrJb

Ignoring the rhythm of the retail calendar? That’s like playing music out of beat. Retail isn’t random. It moves with precision, driven by seasonal sales, financial planning periods, and operational peaks. Each phase is an opportunity, a moment when retailers are most receptive to solutions that can enhance their performance or solve pressing problems. But here’s where many stumble: They pitch out of sync. Their messages land in the quiet times, not the critical decision-making moments. The strategy? Align your communications. When retail is planning, be there with solutions. During budgeting, highlight your value. In peak sales, show how you ease pain points. Timing isn’t just about being heard. It’s about being heard when it counts the most. So, get tactical. Map out the retail calendar. Identify those key periods. Then, tailor your outreach to hit right when retailers are most receptive. It’s not just about finding the right words. It’s about finding the right time.