Fletcher Marketing Communications’ Post

I get to use both media relations and influencer marketing strategies for clients. Both can be beneficial depending on your immediate goals. HMU if you're interested in exploring either option. #mediarelations #influencermarketing

Leveraging 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 for Brand Growth: Best Practices LinkedIn is not just a platform for professional networking; 𝐢𝐭'𝐬 𝐚 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐭𝐨𝐨𝐥 𝐟𝐨𝐫 𝐛𝐫𝐚𝐧𝐝 𝐠𝐫𝐨𝐰𝐭𝐡 𝐚𝐧𝐝 𝐞𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧. One of the most effective strategies of LinkedIn marketing is 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 𝐭𝐨 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝'𝐬 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲, 𝐜𝐫𝐞𝐝𝐢𝐛𝐢𝐥𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐫𝐞𝐚𝐜𝐡. Here are some best practices to help you navigate and excel in the world of LinkedIn influencer marketing: 1. 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐭𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬: Choose influencers whose values, expertise, and audience align closely with your brand. Look for individuals who have a significant following and engagement within your target industry or niche. 2. 𝐄𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬: Building genuine connections with influencers is crucial. At SUCCESSBREW we have already done this for you if you need it. 3. 𝐃𝐞𝐟𝐢𝐧𝐞 𝐂𝐥𝐞𝐚𝐫 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞𝐬: Outline specific goals and objectives for your influencer marketing campaigns. Whether it is: - increasing brand awareness, - driving website traffic, or - generating leads, clarity on objectives will guide your strategy and measure success. 4. 𝐂𝐫𝐚𝐟𝐭 𝐂𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬: Collaborate with influencers to create engaging and relevant content that resonates with your target audience. We can get this done for you at SUCCESSBREW 5. 𝐅𝐨𝐬𝐭𝐞𝐫 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲 𝐚𝐧𝐝 𝐃𝐢𝐬𝐜𝐥𝐨𝐬𝐮𝐫𝐞: Maintain transparency in your influencer partnerships by clearly disclosing sponsored content and collaborations. Authenticity and transparency build credibility and trust with your audience, enhancing the effectiveness of your campaigns. 6. 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐚𝐧𝐝 𝐀𝐧𝐚𝐥𝐲𝐳𝐞 𝐑𝐞𝐬𝐮𝐥𝐭𝐬: Track key metrics such as engagement, reach, website traffic, and conversions to evaluate the performance of your influencer marketing campaigns. Use insights gained from analytics to refine your strategy and optimize future collaborations. Reach out to us at team@successbrew(dot)in or DM Sourabh Goyal 🧠 🫶

🚀 Influencer Marketing: Key Takeaways for Success! 🚀 Want authentic engagement? 🤔 Partner with an influencer agency! Here's the gist: Find the right agency: Look for experience, a strong network, and clear communication. Nail the brief: Provide context, share your goals, and outline your brand image. Optimize collaboration: Open communication and long-term relationships are key! Pro Tip: Long-term campaigns build deeper relationships and trust! 😉 https://lnkd.in/dEbhCnrw #influencermarketing #marketingstrategy #brandbuilding

Exciting News! We are thrilled to share an insightful article for Inc. Magazine we collaborated on! Learn how influencer events are revolutionizing the marketing landscape. In this article, our CEO, Amanda Ma delves into the power of influencer events in creating authentic engagement, fostering brand loyalty, and delivering measurable ROI. She shares how these events have evolved from trendy buzzwords to essential components of modern marketing campaigns. For businesses aiming to stay ahead, understanding the potential of influencer events is crucial. Key Highlights: * Authentic engagement and reach through influencers. * The power of social-media amplification. * Crafting memorable experiences that align with brand identity. * Data-driven insights to measure and optimize event success. Read Amanda’s article to discover how to leverage influencer events for your brand’s growth: https://hubs.ly/Q02HV2ht0 We are incredibly proud of our contribution to the industry and dedication to helping businesses create impactful and memorable experiences. #Leadership #EventPlanning #InfluencerMarketing #InnovateMarketingGroup #INC #TheAnniversaryCollective

How to start a brand ambassador program from scratch: The power of influencer marketing is undeniable. Consumers are now accustomed to unfiltered content from everyday people who share their interests and values. As Read more... The post How to start a brand ambassador program from scratch appeared first on Sprout Social.

The true potential of influencer marketing extends beyond one-off campaigns. The importance of longevity in these partnerships is becoming increasingly apparent. Long-term collaborations between brands and influencers yield numerous benefits, including brand consistency, deeper audience engagement, and enhanced credibility. Such sustained relationships allow influencers to become genuine advocates for the brand, embedding the brand’s message into their ongoing narrative. This continuity not only strengthens the authenticity of the partnership but also facilitates a stronger, more meaningful connection with the audience. This piece uncovers the mechanics of sustaining long-term influencer-brand partnerships, and how brands and influencers alike can cultivate partnerships that transcend traditional marketing roles, forging alliances that drive mutual success well into the future. https://lnkd.in/dFsH-gnS

Influencers are becoming an increasingly powerful part of B2B marketing campaigns. Get the high-level scoop below from my colleagues Joanna Bittle and Michael Palmer #b2b #influencermarketing

How can MSPs leverage influencer marketing to expand their market presence and build a stronger brand reputation? Explore effective strategies in our blog - https://lnkd.in/dgftHYBN #MSPmarketing #MSPSales #MSP #ManagedServicesMarketing #ITmarketing #VARmarketing #BrandBuilding

Does influencer marketing have a place in B2B? And how much of an impact can influencers have if they’re integrated into your B2B strategy? Naturally, we have some thoughts on this topic. So, we asked our very own Joanna Bittle, Partner at COMM, and Michael Palmer, ECD of Quarry, for their takes (keep reading below). Joanna Bittle: “From celebrity ambassadors, industry experts, and power product users to internal employee brand advocates, the concept of B2B influencer marketing is maturing and diversifying – which is great news to marketers! It’s a unique opportunity to add a human element to your brand in an interesting, engaging way. And, it’s a new level of organic storytelling that gives an extra dimension to B2B brands and solutions – a trend that is not leaving anytime soon.” Michael Palmer: “Influencer marketing is revolutionizing the B2B space by leveraging industry experts to build trust and credibility. It enables targeted outreach, amplifies content, and boosts engagement on professional platforms like LinkedIn. This strategy can enhance brand awareness, foster deeper connections, and improve conversion rates.” TL/DR: Influencer marketing is a powerful tactic, and there are a number of ways it can benefit your B2B strategy. Feel free to reach out, and we’ll see how we can craft a plan that works for you.

Does your company take influencer marketing seriously?! 🧐 If you haven’t noticed by now, influencing isn’t just a 21 billion dollar industry, it’s an opportunity for strategic partnerships that can increase brand awareness, build community, and impact your bottom line. CPG companies should absolutely be including this into their 2024 marketing plan! Here’s some things to think about if you’re not sure it will work for you. 🥳Choose influencers that best align with your goals for the month/quarter/year. Sometimes the partnership is a long term strategy and sometimes the goal is for a quicker win. 🥳Don’t pitch influencers for partnership u too you have a CAMPAIGN GUIDE. It’s a document that provides clear expectations, ideas, and suggestions for what the campaign will include and what your vision is for the partnership. (This something most companies miss OR have no clue where to start — we can help 😌) 🥳Plan ways to make the partnership FUN! Influencers are running companies just CPGs and want to enjoy the work they do with collaborations. If you’re a headache to work with, influencers will talk, and it will be hard in the future to build the campaign you want + get the impact you desire if your CPG company can’t play in the sandbox with everyone else! ____ 👋🏾 I'm Shayla Varnado, you probably know me as the founder of @BlackGirlsWine, where I’ve built my own award winning digital empire of over 80k+ wine lovers from around the world! I’m also a Social Media Marketer, Digital Campaign Manager, and Influencer. ➡️ These days, my team and I are supporting brands with strategic campaign plans that maximize influencer partnerships and get real results! The ALYAHS team is excited to help expand your brand awareness, increase your impact, and experience more SUCCESS when leveraging influencer marketing to connect your brand with the world. —- Want to see more posts from me? 🔔 Ring the bell on my profile 🤗 Connect with me 🗞️ Subscribe to The Omnipresent newsletter