Flipp’s Post

Cannot believe we're already in #BackToSchool planning season. 📲 Download our new Back-To-School Report to discover which stores, platforms, and advertising formats will inspire purchases! #InmarJourney #ConsumerBehavior #Innovation #DigitalMedia #Incentives

Our senior industry analysts explore back-to-school shopping trends and the impact on consumer businesses in our Real Economy blog. Get their insights: https://lnkd.in/gmKw7PvH

The surge in online shopping has fundamentally altered our lifestyles, offering unparalleled convenience and a vast array of products. In our new article, we explore the intricacies of online order delivery, unveiling user expectations and experiences, backed by a blend of surveys, interviews, and research. Join us in unraveling the dynamics of shipping and receiving in the evolving landscape of e-commerce. The article was written by our colleague Gellért Baffi. #onlineshopping #deliverypreferences #customerexperience #homedelivery #sustainability #article #worksdot For more insights, read the article on our blog: https://lnkd.in/g42NTRw3

https://lnkd.in/gaa_HQvt Key stat: Nearly half (49%) of US adults will begin back-to-school shopping by early July, according to a March 2024 survey by LTK. Beyond the chart: We forecast US back-to-school retail sales will grow 3.2% to reach $81.16 billion this year. The majority (65.1%) of those sales will take place in physical retail locations. However, ecommerce’s portion of back-to-school sales has risen from 31.5% in 2021 to 34.9% in 2024. If the first half of the year is any indication, retailers will need to rely heavily on deals and promotions to secure their share of retail sales. However, they need to make sure they’re also strategically placing them throughout the summer to ensure they’re appealing to the maximum number of consumers. Use this chart: Plan back-to-school merchandising and promotions. Demonstrate the importance of early #backtoschool #marketing #radio #radioadvertising #radioworks #advertising

Check out my new article about online shopping and delivery. 📦The research explores the decision-making process behind choosing delivery methods, the importance of delivery time, and environmental awareness.🚚💨

InMarket’s 2024 Back-to-School InSights report is designed to help marketers better understand how consumers plan to shop during the upcoming B2S shopping season. Featuring insights including what school supplies are on shopping lists, the top destinations for B2S shopping, and more, marketers can use this data to maximize B2S marketing strategies. Learn more: https://bit.ly/3xwHY2p #marketing #insights #b2s #shopping

Even though some students aren't out of school yet, it's time local publishers think about back to school. At least when it comes to shopping. According to EMarketer, and a survey by LFK, almost half of adults will start back-to-school shopping by early July. And no matter when they start, now is the time to start planning advertising promotions and campaigns. Help retailers ensure purchases are made locally and not lost to online retailers. Think strategically about pricing and merchandising. And remember, back-to-school is a mindset; families and consumers will ramp up spending across multiple categories when summer winds down. #local #localnews #localadvertising #backtoschool https://lnkd.in/gzCAYRkS

Back-to-school season is quickly approaching! Zeta surveyed nearly 1,500 U.S. shoppers to uncover their shopping plans. Dive into our infographic to learn when and where they’ll shop, how much they’ll spend, and what's on their shopping lists.

📚🎒 Back-to-school shopping is in full swing! By staying attuned to consumer priorities and behaviors, companies can better align their strategies to drive sales during this pivotal shopping period. The season overall looks optimistic for retailers and brands during this back-to-school surge. Want to learn more about reaching customers during peak shopping periods? Reach out us! https://hubs.la/Q02LkjSQ0 #BackToSchool #ConsumerResearch #MRX #MarketResearch #ConsumerBehavior #Insights #BrandStrategy

Get ready to explore the next buzzword in our 𝐑𝐞𝐭𝐚𝐢𝐥𝐎𝐩𝐞𝐝𝐢𝐚 series: Customer Journey 🛍️ Now, I know what you're thinking – customer journey might sound like marketing jargon that's been around the block. But trust me, it's a game-changer for brands who really get it. Think of it as the adventure customers embark on online, from the moment they first stumble upon a product or brand, all the way to hitting that "buy" button. It's about understanding the twists and turns of their shopping saga to make their ride smoother and, well, more tempting to finish. In simple terms, the customer journey is the individual path that visitors take during their online shopping experience, from first learning about a product or brand to conversion. Stay tuned for more insights as we navigate the world of retail together! #retailopedia #wordoftheday #retail #CustomerJourney #RetailInsights IMAGES RetailME